Global Probiotic Drinks Market - Industry Trends and Forecast to 2030

Probiotic Drinks Market Analysis and Size

The growing demand for functional beverages to improve digestive health has fuelled market growth over the years. Consumers are becoming more aware of the product and recognize its significance for gut health. Furthermore, rising health awareness among consumers, particularly young consumers, has augmented global demand for the product.

Probiotic drinks help to maintain a healthy stomach bacterial balance, which has a variety of health benefits such as improved digestion, immune function, and weight loss. When consumed on a regular basis, these drinks promote bowel movement and nutrient absorption. Furthermore, these beverages improve mental health because research has linked gut health to mood and mental health. As a result, the drug aids in the treatment of depression, anxiety, OCD, and autism. The products may also aid in the strengthening of the immune system by stimulating the production of natural antibodies in the human body.

Data Bridge Market Research analyses that the global probiotic drinks market which was USD 17.53 billion in 2022, is likely to reach USD 34.17 billion by 2030, and is expected to undergo a CAGR of 8.7% during the forecast period of 2023 to 2030.  

“Dairy-based” dominates the type segment of the probiotic drinks market due to the long-standing popularity of dairy-based probiotic drinks like kefir and yogurt-based beverages. These products have a strong consumer base due to their association with gut health benefits and familiarity, especially in regions where dairy products are traditionally consumed. In addition, these drinks are often perceived as reliable carriers of probiotics due to their natural fermentation processes.

In addition to the insights on market scenarios such as market value, growth rate, segmentation, geographical coverage, and major players, the market reports curated by the Data Bridge Market Research also include in-depth expert analysis, geographically represented company-wise production and capacity, network layouts of distributors and partners, detailed and updated price trend analysis and deficit analysis of supply chain and demand.       

Report Scope and Market Segmentation

Market Definition

Probiotics are bacteria that, when consumed, provide health benefits. Probiotics are ingested bacteria that have been linked to human and animal health benefits. Probiotic drinks are also known as functional beverages which help maintain a healthy balance of stomach bacteria, resulting in various health benefits such as weight loss, digestive health, and immune function. They are eaten to help with digestion. The addition of probiotics to whey significantly improves its properties and benefits. The addition of flavours improves the sensory properties of drinks while also extending their shelf life.

Probiotic Drinks Market Dynamics

Drivers

• Growing health consciousness

Increasing awareness of the health benefits associated with probiotics is a significant driver. Consumers are seeking functional beverages like probiotic drinks due to their digestive health benefits, aiding in gut health, immunity, and overall well-being. This rising health consciousness is propelling the demand for probiotic drinks globally.

• Rising demand for functional beverages

The shift towards healthier beverage choices has elevated the demand for functional drinks. Probiotic beverages are increasingly favored over sugary, less healthy options. The appeal lies in their ability to offer health benefits in a convenient and tasty form, aligning with the preferences of health-conscious consumers.

• Innovative product offerings

Ongoing innovation and the introduction of new flavors, convenient packaging, and improved formulations have contributed to market growth. Companies are continuously launching new probiotic drink variations, appealing to different consumer preferences, which is driving the expansion of the market.

Restraints

• Sensitive production processes

The production of probiotic drinks involves careful handling and precise conditions to maintain live and active cultures. This aspect poses a challenge for manufacturers in terms of production, transportation, and storage, impacting the cost and feasibility of the product.

• Limited awareness in certain regions

In some regions, there is lack of awareness regarding probiotics and their benefits. Educating consumers about the advantages of probiotic drinks is a challenge, especially in markets where the consumption of such functional beverages is not yet a prevalent trend.

Opportunities

• Expanding consumer base

There's a substantial opportunity for market growth due to an expanding consumer base. As awareness about the benefits of probiotics continues to spread, there's potential for targeting new consumer segments, including younger demographics seeking healthier beverage options.

• Growing market diversification

Probiotic drinks have the opportunity to diversify into newer market segments, such as sports and energy drinks, targeting fitness-conscious individuals seeking functional beverages that aid in recovery and overall health, thereby broadening the market scope.

Challenges

• Shelf-Life and stability

Maintaining the viability and stability of live probiotic cultures within beverages throughout their shelf life is a significant challenge. Probiotics are live microorganisms that can be sensitive to environmental factors such as temperature, light, and pH, which can affect their efficacy. Ensuring a viable and stable product until consumption poses a technical challenge for manufacturers.

• Regulatory hurdles and labeling issues

Compliance with stringent regulations and ensuring accurate labeling regarding the types and quantities of live probiotics present in the drink can be a challenge. Different regions have varying regulatory standards concerning probiotics in beverages. Meeting these standards while accurately informing consumers about the probiotic content can be complex, especially with evolving regulations in different markets. This challenge includes not only complying with regulations but also effectively communicating the benefits of probiotics to consumers without misleading information.

This probiotic drinks market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, the impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the probiotic drinks market contact Data Bridge Market Research for an Analyst Brief, our team will help you make an informed market decision to achieve market growth.

Recent Development

• In June 2023, Wildwonder, renowned for its innovative sparkling prebiotic + probiotic beverages, introduced a new Pineapple Paradise flavor, combining pineapple, tangerine, Szechuan peppercorn, and cinnamon. Targeting gut health and immunity, the drink contains live probiotics, prebiotic fiber, minimal sugar, and low calories. This addition, rooted in the founder's cultural heritage, offers a bold taste inspired by California's fresh produce. As part of the expansion, the drink will be exclusively available at Sprouts stores and online, aiming to tap into the rapidly growing probiotic drinks market with its unique and health-conscious beverage offerings

Global Probiotic Drinks Market Scope

The probiotic drinks market is segmented on the basis of type, bacteria, flavor, and distribution channel. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Type

• Fruit-Based
• Dairy-Based
• Others

Bacteria

• Lactobacillus
• Streptococcus
• Bifid Bacterium
• Others

Flavor

• Regular
• Berry
• Tropical
• Others

Distribution Channel

• Store-Based
• Non-Store-Based

Global Probiotic Drinks Market Regional Analysis/Insights

The probiotic drinks market is analysed and market size insights and trends are provided by country, type, bacteria, flavor, and distribution channel are referenced above.

The countries covered in the probiotic drinks market report are U.S., Canada, and Mexico, Brazil, Argentina, rest of South America, Germany, France, Italy, U.K., Belgium, Spain, Russia, Turkey, Netherlands, Switzerland, rest of Europe, Japan, China, India, South Korea, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, rest of Asia-Pacific, U.A.E., Saudi Arabia, Egypt, South Africa, Israel, and rest of Middle East and Africa.

Europe is expected to dominate the probiotic drinks market due to early adoption, a tradition of fermented foods, established brands, and a health-conscious culture, fostering a high awareness and acceptance of probiotic drinks in this region during the forecast period.

Asia-Pacific is expected to witness the fastest growth during the forecast period due to growing health awareness, rising disposable incomes, and an increasing interest in functional beverages, stimulating the demand and adoption of probiotic drinks market in the region.

The country section of the report also provides individual market impacting factors and changes in regulation in the market domestically that impact the current and future trends of the market. Data points like down-stream and upstream value chain analysis, technical trends, and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, the impact of domestic tariffs, and trade routes are considered while providing forecast analysis of the country data.   

Competitive Landscape and Global Probiotic Drinks Market Share Analysis

The probiotic drinks market competitive landscape provides details by competitors. details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width, and breadth, application dominance. The above data points provided are only related to the companies' focus related to the probiotic drinks market.

Some of the major players operating in the probiotic drinks market are:

• Cargill Incorporated (U.S.)
• Nestlé (Switzerland)
• GCMMF (India)
• Bio-K (Canada)
• Fonterra Co-operative Group (New Zealand)
• DSM (Netherlands)
• PepsiCo (U.S.)
• Harmless Harvest (U.S.)
• Lifeway Foods, Inc (U.S.)
• Yakult (India)

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