Middle East and Africa Artificial Turf Market – Industry Trends and Forecast to 2030

 Middle East and Africa Artificial Turf Market Analysis and Size

Nowadays, taking care and maintaining of original grass is preferred less in many places, mainly in large stadiums where the expenditure is increasing because of high maintenance of these grasses. Thus, increasing awareness for the artificial turf among consumers is increasing the adoption rate. Moreover, the exceptional features of the product are no irrigation, low maintenance and less decorating process, create high demand for artificial turf among the end users. Also, the rising awareness regarding artificial turf is also positively impacting the demand from the commercial and residential sector which will further enhance the market growth.

Data Bridge Market Research analyses that the artificial turf market is expected to reach USD 1895062.26 thousand by 2030, which is USD 490,693.00 thousand in 2022, registering a CAGR of 18.40% during the forecast period of 2023 to 2030. In addition to the insights on market scenarios such as market value, growth rate, segmentation, geographical coverage, and major players, the market reports curated by the Data Bridge Market Research also include in-depth expert analysis, geographically represented company-wise production and capacity, network layouts of distributors and partners, detailed and updated price trend analysis and deficit analysis of supply chain and demand.

 Middle East and Africa Artificial Turf Market Scope and Segmentation

Market Definition

Artificial turf is a combination of synthetic, organic, and grassy fibers. Artificial turf is most often used in arenas for sports commonly played on grass. Artificial turf is more common than regular grass in some parts of the world. This is utilised for a variety of sporting facilities such as baseball, soccer, and bowling alleys fields. Artificial turf needs significantly less maintenance and can free up a lot of time.

 Middle East and Africa Artificial Turf Market Dynamics

Drivers

• High adoption of artificial turf in several sports tournaments

Rising introduction of high-quality artificial turf products by major players approved by numerous associations, such as the Federation Internationale de Football Association, is expected to drive market growth because of minimum maintenance efforts. For instance, CCGrass has installed artificial turf on the Dingyuan County Sports Center football field, whereas Anhui obtained FIFA Quality Pro Certification in 2022.

•        Growing popularity of sustainable or eco-friendly artificial turf

The popularity of sustainable or eco-friendly artificial turf increased due to growing environmental concerns among consumers regarding a disease associated with harmful gases. Major market players have also realized the importance of sustainability in the upcoming product lines. Furthermore, the increasing emission of greenhouse gases is growing the demand for plant-based artificial turf. Therefore, growing demand for sustainable or eco-friendly artificial turf will create lucrative opportunities for market growth.

Opportunities

•        Increasing consumer shift towards low-maintenance home decoration products

Consumers are looking for one-of-a-kind objects that personalize their homes with maintaining a sustainable environment which is expected to create lucrative opportunities for the market growth. Consumers are highly spending on low-maintenance decorative products with the design and style to decorate their homes which is likely to increase the demand of the artificial turf in upcoming years.

• Rising preference for artificial turf over grass

Increasing preference for artificial turf over grass is the prominent factor which is expected to create ample opportunities for market growth. Many people have an allergy to grass, as a result they are avoiding the usage of grass and using artificial turf. According to the report by Centres for Disease Control and Prevention, in 2018 about 19.2 million adults aged 18 years and above them were diagnosed with grass allergies or hay fever in the U.S. This factor boost the market growth in upcoming years

Restraints/ Challenge

• Time-span of artificial turf

The major disadvantage of artificial turf is that it will not be long lasting as natural grass. Artificial turf has an estimated lifespan of 7 to 15 years. This time span is still comparatively more which will compel the customers to deal with many years of maintenance. Some people prefer natural grass over artificial turf because it will last longer but need regular maintenance.

• Availability of alternative products

Artificial turf often comprises synthetic grass mats with small rubber granules to provide grip and damping. Artificial grass has numerous advantages, still, it has some substituted product such as creeping thyme, moss, organic mulch, and among others, which can replace artificial turf for numerous applications. Thus, the [presence of alternatives will hamper the market growth during the forecast period.

This artificial turf market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the artificial turf market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Impact and Current Market Scenario of Raw Material Shortage and Shipping Delays

Data Bridge Market Research offers a high-level analysis of the market and delivers information by keeping in account the impact and current market environment of raw material shortage and shipping delays. This translates into assessing strategic possibilities, creating effective action plans, and assisting businesses in making important decisions.

Apart from the standard report, we also offer in-depth analysis of the procurement level from forecasted shipping delays, distributor mapping by region, commodity analysis, production analysis, price mapping trends, sourcing, category performance analysis, supply chain risk management solutions, advanced benchmarking, and other services for procurement and strategic support.

Expected Impact of Economic Slowdown on the Pricing and Availability of Products

When economic activity slows, industries begin to suffer. The forecasted effects of the economic downturn on the pricing and accessibility of the products are taken into account in the market insight reports and intelligence services provided by DBMR. With this, our clients can typically keep one step ahead of their competitors, project their sales and revenue, and estimate their profit and loss expenditures.

Recent Developments

• In 2022, SYNLawn, the largest producer and unrivalled innovator of artificial grass in Middle East and Africa, announced that the SYNLawn Southern Nevada will now service both the Reno areas and Las Vegas. This development comes after years of success in installing impressive synthetic grass projects in the southern region.
• In 2022: Sentinel Capital Partners, a private equity firm that invests in promising mid-market companies, announced its acquisition with Recreational Group, a leading distributor of and manufacturer of recreational surfacing products. With this acquisition, they will install premium recreational surfacing products, including composite modular tile and synthetic turf. 

Middle East and Africa Artificial Turf Market Scope

The artificial turf market is segmented on the basis type, usage, infill materials, installation type, pile height, back coating, distribution channel, application and end-user. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Type

• Nylon
• Polypropylene
• Polyethylene
• Polyamides
• Jute
• Rubber
• Others

Usage

• Contact Sports
• Field Hockey
• Tennis
• Leisure
• Landscape

Infill Materials

• Petroleum-Based
• Organic
• Sand (Silica)
• Others

Installation Type

• Flooring
• Wall Cladding

Pile Height

• Less Than 10 mm
• 10-30 mm
• 30-50 mm
• 50-70 mm
• 70-100 mm
• More Than 100 mm

Back Coating

• Polyurethane
• Latex

 Distribution Channel

• Direct Sales/B2B
• E-commerce
• Specialty Stores
• Convenience Stores
• Others

Application

• Residential
• Commercial
• Sports

 End-User

• Households
• Sports and Leisure
• Restaurant
• Hotels
• Airports
• Commercial Offices
• Pet Areas
• Others

Artificial Turf Market Regional Analysis/Insights

The artificial turf market is analyzed and market size insights and trends are provided by country, type, usage, infill materials, installation type, pile height, back coating, distribution channel, application and end-user as referenced above.

The countries covered in the artificial turf market report are Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA).

UAE is expected to dominate the artificial turf market owing to the growing demand for artificial turf in indoor and outdoor sports in this region. Moreover, the consumers are demanding soft texture fabrics that also boosts the requirement of the artificial turf in this region.

The country section of the report also provides individual market impacting factors and changes in market regulation that impact the current and future trends of the market. Data points like down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.   

Competitive Landscape and Artificial Turf Market Share Analysis

The artificial turf market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to artificial turf market.

Some of the major players operating in the artificial turf market are:

• Tarkett Group (France)
• Victoria PLC (U.K.)
• POLYTAN (Germany)
• Dow (U.S.)
• Royal Grass (Netherlands)
• CCGrass (China)
• Condor Group (Netherlands)
• Act Global (U.S.)
• GreenFields BV (Netherland)
• HATKO (Turkey)
• TenCate Grass (UAE)
• Shaw Industries Group, Inc. (U.S.)
• Controlled Products, LLC (U.S.)
• Sport Group (U.S.)
• SIS Pitches (U.K.)
• Nurteks Hali (Turkey)
• Limonta (U.S.)
• Challenger Turf, Inc. (U.S.) 

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