Middle East and Africa Frozen Poultry Meat Market– Industry Trends and Forecast to 2029

Middle East and Africa Frozen Poultry Meat Market Analysis and Size

Frozen food is a concept in which food is kept frozen in order to prevent it from spoiling. Restaurants now keep a large amount of frozen meat on hand in order to avoid a meat shortage. This aids in the preservation of the quality and texture of meat and poultry products.

Data Bridge Market Research analyses that the frozen poultry meat market was growing at a value of USD 18.03 billion in 2021 and is expected to reach a value of USD 28.09 billion and registering a CAGR of 5.70% from 2022 to 2029. In addition to the market insights such as market value, growth rate, market segments, geographical coverage, market players, and market scenario, the market report curated by the Data Bridge Market Research team includes in-depth expert analysis, import/export analysis, pricing analysis, production consumption analysis, patent analysis and consumer behaviour.

Market Definition

Frozen meat storage is a common method of conservation. This reduces after-death enzyme activity, inhibits microbial expansion, and increases market shelf-life. The frozen meat that has been wrapped in a package and stored at 0°Frequency temperature is safe to eat. As a result, frozen meat is frequently transported overseas or internationally. Certain foods and meats are seasonal and only available in a specific area, so the adoption of freezer technology allows food storage throughout the year and supply across the globe.

Middle East and Africa Frozen Poultry Meat Market Scope and Segmentation

Frozen Poultry Meat Market Dynamics

Drivers

• Rising preference for experiencing different food commodities

Customers' increasing preferences for frozen commodities, as well as their interest in expanding information and eagerness to experience multiple nutritional values, are the primary key leaning propelling the business.

• Wide use of e-commerce portals

Due to the product's ease of use and time savings, the market is growing in popularity among consumers, particularly young professionals. By introducing new product varieties, this scenario is expected to provide potential opportunities for the Middle East and Africa market. Over the last few years, stable economic growth associated with the developing mining industry has resulted in increased job opportunities, thereby increasing the average income of consumers.

Furthermore, due to the growing penetration of e-commerce and online delivery services driven by an accelerated lifestyle, eateries and restaurants worldwide are relying on frozen meat products to meet the demand for meat dishes. This scenario anticipates Middle East and Africa frozen poultry meat market growth in the coming years.

Opportunity

To meet this rising demand, an increasing number of frozen meat product manufacturers are entering the market, with new entrants expanding into new markets. As a result, food trading in the frozen meat industry is becoming increasingly international in most countries. As a result, supply chains are becoming larger and more complicated, resulting in a greater need for meat to remain fresh for extended periods of time, driving frozen meat sales.

Restraints

High costs associated with the acquisition of freezing equipment may pose a significant threat to the growth of the Middle East and Africa frozen poultry meat market. Furthermore, frozen foods contain various types of preservatives that will affect the human body, which is another major factor expected to impede the growth of the Middle East and Africa frozen poultry meat market during the forecast period.

This frozen poultry meat market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the frozen poultry meat market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

COVID-19 Impact on Frozen Poultry Meat Market

The COVID-19 pandemic led to a massive burden on food and beverage supply chains worldwide. Consumer consumption habits have shifted as a result of their perception of the risk associated with COVID-19. Fear of possible food and beverage shortages has fuelled the hoarding trend. Due to the hoarding, demand for frozen poultry meat food products increased, and the companies were unable to meet the market demand. The vaccination campaign and lockdown practises to limit the virus's Middle East and Africa spread are likely to aid in the growth of the frozen food market in regaining its position in the food and beverage sector.

Recent Development

• Suguna Poultry Farm Ltd announced opening a cold storage facility in Tiruchi in October 2018. It has a capacity of 25 tonnes of meat. This will give you ready-to-eat chicken as well as chicken portions.
• Russia and China signed a trade agreement in November 2018, under which Russia will begin exporting frozen poultry and dairy products to China. This will assist both countries in developing a mutually beneficial relationship. To meet Russia's and China's veterinary and sanitary requirements, products such as chicken kidney, heart, heads, skin, and so on that can be frozen are exported.

Middle East and Africa Frozen Poultry Meat Market Scope

The frozen poultry meat market is segmented on the basis of product type, category, poultry type, flavour, packaging, end user and distribution channels. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Product type

• Processed chicken
• Unprocessed chicken

Category

• Organic
• Inorganic/Conventional

Poultry type

• Boneless
• With-Bone

Flavours

• Unflavoured
• Seasoned

Packaging

• Pouches
• Cans
• Laminated Films
• Others

End users

• Food Service Providers
• Retail
• Industrial
• Others

Distribution channel

• Store Based Retailer
• Non-Store Based Retailer

Frozen Poultry Meat Market Regional Analysis/Insights

The frozen poultry meat market is analysed and market size insights and trends are provided by country, product type, category, poultry type, flavour, packaging, end user and distribution channels as referenced above.

The countries covered in the frozen poultry meat market report are Saudi Arabia, Oman, UAE, Qatar, Bahrain, Kuwait, Yemen, Iraq, Jordan, Syria, Lebanon, Egypt, Tunisia, Algeria, Morocco, Turkey, Iran, Rest of Middle East and Africa.

Iran dominates the frozen poultry meat market in the Middle East and Africa due to a large working population that prefers food service providers for their daily meals. Turkey is dominating market growth as a result of rising household incomes and retail trade turnover amid ongoing urbanisation. Saudi Arabia is dominating market growth due to increased tourism, changing consumer trends, and advanced technologies, as well as the region's largest number of manufacturing units of frozen poultry meat products.

The country section of the report also provides individual market impacting factors and changes in market regulation that impact the current and future trends of the market. Data points like down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of Middle East and Africa brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.   

Competitive Landscape and Frozen Poultry Meat Market Share Analysis

The frozen poultry meat market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, Middle East and Africa presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to frozen poultry meat market.

Some of the major players operating in the frozen poultry meat market are:

• The Hain Celestial Company (U.S.)
• AGRARFROST GMBH & CO. KG (Germany)
• Agristo (Belgium)
• Bart’s Potato Company bvba (Belgium)
• Royal Cosun (Netherlands)
• Farm Frites (Netherlands)
• Greenyard (Belgium)
• Himalaya Food International Ltd. (India)
• J.R. Simplot Company (U.S.)
• McCain Foods Ltd. (U.K.)
• Lamb Weston Holdings, Inc. (U.K.)
• General Mills, Inc. (U.S.)
• Mondelez International, Inc. (U.S.)
• THE KRAFT HEINZ COMPANY (U.S.)

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