Middle East and Africa Hummus Market – Industry Trends and Forecast to 2030

Middle East and Africa Hummus Market Analysis and Insights

Middle East & Africa hummus market is expected to gain significant growth in the forecast period of 2023 to 2030. Data Bridge Market Research analyses that the market is growing with a CAGR of 7.1% in the forecast period of 2023 to 2030 and is expected to reach USD 923.20 million by 2030. The major factor driving the growth of the Middle East and Africa hummus market is rising consumer spending towards packaged food items.

Hummus is known for being a clean, healthful dish. Hummus comes in a variety of flavors in the United States and other Western countries. Hummus can be found in basic versions with simply chickpeas and perhaps a vegetable or two for flavour, or in "multi-layer" type hummuses with extra components like olive oil and spices.

Middle East and Africa hummus market report provides details of market share, new developments, and the impact of domestic and localized market players, analysis opportunities in terms of emerging revenue pockets, changes in market regulations, products approvals, strategic decisions, product launches, geographic expansions, and technological innovations in the market. To understand the analysis and the market scenario contact us for an Analyst Brief, our team will help you create a revenue impact solution to achieve your desired goal.

Market Definition

The most well-known Mediterranean and Middle Eastern dish is hummus. It is primarily made from pureed chickpeas, along with lemon, tahini paste, olive oil, and spices such roasted garlic, roasted red peppers and onion. Parsley, chopped tomatoes or cucumbers, pine nuts are also sometimes included in production of hummus. Hummus mostly consists of the chickpeas that is good source of protein, resistant starch, polyunsaturated fatty acids, dietary fiber and various minerals and vitamins such as thiamine, riboflavin, phosphorus, folate, niacin, calcium, and potassium. The high protein content in the hummus makes it a go to option for vegan people to use it as a dips or spreads along with breads and chips.  Hummus too has low glycemic index, therefore it does not spikes blood sugar level when compared to other high-carb foods.

Middle East and Africa Hummus Market Dynamics

Drivers

• RISE IN THE NUMBER OF NEW PRODUCT LAUNCHES WITH VARIOUS FLAVOURS COMBINATION

Hummus is a famous Mediterranean spread and as a dip it is high in vitamin, mineral, fiber, and protein content. The ingredients of hummus such as chickpeas, tahini, and olive oil are too well known superfoods. Due to such high nutritional value and benefits, the popularity of hummus is increasing worldwide. There has also been rise in consumer spending towards packaged hummus items. The vegans are too shifting towards the hummus as the snacking option as it is a good source of plant-based protein.

The hummus is mostly used as a veggie dip along with celery, carrots, bell pepper, cucumber slices, snow peas, or broccoli. They are also used as a dip or spreads with pita bread, pretzel chips, crackers, rolls, and sandwich filling. In addition, the trend of snacking through ready to eat options is also a driving force of sales of hummus in the Middle East and Africa market. To attract the new consumers, the manufacturers are trying to launch different flavours. The traditional flavours are too famous, but to attract new customers the manufacturers are developing new type of flavored hummus. Moreover, to reach to the new markets the producers are developing regional taste hummus.

• HEALTH BENEFITS ASSOCIATED WITH CONSUMPTION OF HUMMUS

A traditional Middle Eastern dish called hummus is produced from pureed cooked chickpeas. It frequently includes extra flavorings, such as tahini, lemon juice, salt, and olive oil. The hummus has been a staple diet in the Mediterranean, Middle East, and North African regions. Hummus mostly consists of the chickpeas that is good source of protein, resistant starch, polyunsaturated fatty acids, dietary fiber and various minerals and vitamins such as thiamine, riboflavin, phosphorus, folate, niacin, calcium, and potassium. Along with, chickpeas, tahini is also one of the ingredients to manufacture hummus. It is a paste made out of toasted ground sesame that is composed of antioxidant lignans, unsaturated fatty acids, tocopherols and minerals consisting of phosphorus and calcium.

Opportunities

• RISING POPULARITY OF MEDITERRANEAN FOOD IN EMERGING MARKETS

In recent years, the Mediterranean food has become popular worldwide. The Mediterranean food is filled with plant-based food that consists of olive oil, whole grains, beans and other legumes, vegetables, spices, nuts, and herbs. Various research studies have shown that the Mediterranean diet has potential to lower the cardiovascular disease risk and other chronic diseases. Mediterranean diet is also suggested from health professionals due to the limited amount of trans fat and saturated fat, omega-3 fatty acids, lower sodium, lesser refined carbohydrates, and high amount of dietary fiber. Foods like pita bread, hummus, fattoush salad, and baklava are few of the famous Mediterranean based food famous whole over the world. 

Hummus too have health related benefits as it consists of various healthy ingredients such as chickpeas, olive oil, lemon juice, and tahini. It is a good source of protein for the population who follow vegan diet. The hummus is also convenient for packaging in small containers and is a health snack option. In rising economical regions such as Asia and Africa, there has been also growing market of Mediterranean food that offers a wide range of opportunity for growth of Middle East and Africa hummus market.

• TECHNOLOGICAL ADVANCEMENTS IN HUMMUS MANUFACTURING

Hummus has found its popularity across the world. The health benefits and rise of vegan population have boosted the demand of humus. In recent years there has been increasing technological advancements in hummus manufacturing. The rise of technological advancements have further increased the quality and quantity of hummus produced. The production of hummus starting from the peeling of chickpeas, roasting, grinding, mixing, and filling of hummus in the packets is done automatically in machines without any intervention of human touch. 

Moreover, the preservation of hummus is one of the highly researched area regarding to the technological advancements. High pressure processing is one of the highly research method to preserve and sterilize hummus using pressure without using any preservatives. In addition to there has been advancements in packaging technology. Manufacturers too are shifting towards sustainable, recyclable, eco-friendlier, and flexible packaging applications for storage of hummus.

Restraints/Challenges

• FLUCTUATION OF RAW MATERIAL PRICES

Hummus is a spread or dip prepared with mashed chickpeas, lemon juice, beans, garlic, tahini, olive oil, and salt. Other ingredients, such as pine nuts or red pepper, can be added to the food to make it more flavorful. Hummus is a popular Middle Eastern, Mediterranean, Middle East and Africaan, and Middle East and African cuisine. It is a staple ingredient in most vegan and vegetarian diets. People choose ready-made foods from shops and supermarkets. However, buyers have recently seen an increase in hummus pricing.

Increased demand for hummus, along with a scarcity of chickpeas, has resulted in soaring costs. Chickpeas require a lot of water to grow. Drought has been projected to have reduced world legume yield by around 40%.  The cost of chickpeas is influenced by two major factors: Russia's conflict against Ukraine and weather. According to the Middle East and Africa Pulse Confederation, the world's supply of the legume is anticipated to fall by roughly 20% in 2022. Weather and conflict have harmed supply of the protein-rich bean, raising food costs and causing problems for food producers.

• INCREASING ADULTERATION IN HUMMUS PRODUCTS

A food is considered adulterated when it includes a "poisonous or detrimental" component that might endanger one's health. Adulteration can occur intentionally or unintentionally, but it causes major difficulties for both customers and producers. There have been some hummus product adulteration cases, which have resulted in recalls from end-users such as retail stores or supermarkets, as well as consumer warnings not to use the adulterated products. This creates a negative impression among consumers, and the manufacturers lose clients and revenue as a result.

Recent Developments

• In June 2021, the leading producer and co-manufacturer of hummus in the country, CEDAR’S MEDITERRANEAN FOODS, INC. has increased distribution to include Amazon Fresh. With more than 8,000 locations nationwide, including Whole Foods Market, Sprouts, Kroger, and Publix, Cedar's is a leading Mediterranean food brand in the natural and organic grocery channel. It will help the company to expand their business and reach to wider customer reach. 
• In November 2019, Hannah Foods launched a new product called roasted red pepper cauliflower hommus, which has been a huge success in the Costco Southeast Region. They are pleased to announce that roasted red pepper cauliflower hommus will be available at all Costco Southeast Region locations beginning in January. This enables the corporation to attract more clients who prefer ready-to-eat foods, hence increasing output and income.
• In September 2019, Boar’s Head Brand launched its new FallSpice Selection Pumpkin Pie Dessert Hummus. The hummus is prepared with organic sugar, actual pumpkin, chickpeas, vanilla beans, and pleasant fall spices like cinnamon and nutmeg. The product launch will help to attract the customers who engages in trying different flavours of hummus.

Middle East and Africa Hummus Market Scope

Middle East & Africa hummus market is categorized based on based on type, raw material, packaging, origin, emulsion type, fat content, packaging material, application, distribution channel, and end user. The growth amongst these segments will help you analyze major growth segments in the industries and provide the users with a valuable market overview and market insights to make strategic decisions to identify core market applications.

Type

• Classic Hummus
• Red Pepper Hummus
• Roasted Garlic Hummus
• Black Olive Hummus
• Lentil Hummus
• Edamame Hummus
• White Bean Hummus
• Others

Based on type, the Middle East & Africa hummus market is segmented into classic hummus, red pepper hummus, roasted garlic hummus, black olive hummus, lentil hummus, edamame hummus, white bean hummus, and others.

Raw Material

• Chickpeas
• Beans
• Green Peas
• Red Lentil
• Eggplant
• Others

Based on raw material, the Middle East and Africa hummus market is segmented into chickpeas, beans, green peas, red lentil, eggplant, and others.

Packaging

• Tubs / Cups
• Pouch
• Bottled
• Jars
• Others

Based on packaging, the Middle East and Africa hummus market is segmented into tubs /cups, pouch, bottled, jars, and others.

Origin

• Conventional
• Organic

Based on origin, the Middle East and Africa hummus market is segmented into conventional and organic.

Emulsion Type

• Permanent
• Semi Permanent
• Temporary

Based on emulsion type, the Middle East and Africa hummus market is segmented into permanent, semi-permanent, and temporary.

Fat Content

• Regular
• Low Fat
• Fat Free

Based on fat content, the Middle East and Africa hummus market is segmented into regular, low fat, and fat free.

Packaging Material

• Polymers
• Metal
• Glass
• Others

Based on paackaging material, the Middle East and Africa hummus market is segmented into polymers, metal, glass, and others.

Application

• Paste & Spreads
• Sauces & Dips
• Desserts
• Confectionery
• Others

Based on application, the Middle East and Africa hummus market is segmented into paste & spreads, sauces & dips, desserts, confectionery, and others.

Distribution Channel

• B2C
• B2B

Based on distribution channel, the Middle East and Africa hummus market is segmented into b2c and b2b.

End-User

• Household/Retail
• Commercials
• Industrial

Based on end-user, the Middle East and Africa hummus market is segmented into household/retail, commercials, and industrial.

Middle East and Africa Hummus Market Regional Analysis/Insights

The Middle East and Africa hummus market is segmented on the basis of type, raw material, packaging, origin, emulsion type, fat content, packaging material, application, distribution channel, and end user.

The countries in the Middle East and Africa hummus market are the Saudi Arabia, U.A.E, Oman, Kuwait, Qatar, South Africa, and rest of Middle East and Africa. Saudi Arabia is dominating the Middle East and Africa hummus market in terms of market share and market revenue due to rising consumer spending towards packaged food items.

The country section of the report also provides individual market-impacting factors and changes in market regulation that impact the current and future trends of the market. Data points downstream and upstream value chain analysis, technical trends, porter's five forces analysis, and case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of new brands and their challenges faced due to large or scarce competition from local and domestic brands, the impact of domestic tariffs, and trade routes are considered while providing forecast analysis of the country data.    

Competitive Landscape and Middle East and Africa hummus market Share Analysis

Middle East and Africa hummus market competitive landscape provides details by competitors. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, production sites and facilities, company strengths and weaknesses, product launch, product approvals, patents, product width and breadth, application dominance, product lifeline curve. The above data points provided are only related to the companies’ focus related to the Middle East and Africa hummus market.

Some of the prominent participants operating in the Middle East and Africa hummus market are SAVENCIA SA (France), Kasih Food (Jordan), and Elma Farms (U.S.).

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