Europe Breakfast Cereals Market, By Type (Flaked, Puffed, Shredded, Extruded and Others), Product Type (RTE Cereals and Hot Cereals), Ingredient (Muesli, Granola, Oats, Wheat, Barley, Rye, Corn and Others), Brand (Branded and Private Label), Distribution Channel (Store-Based Retailers and Non-Store Retailers) - Industry Trends and Forecast to 2030.
Europe Breakfast Cereals Market Analysis and Size
The market is growing primarily as a result of changing food habits and the influence of Western culture on consumer dietary patterns, as it provides a convenient solution to readily accessible food that optimizes the ease of consumption without further preparation. In addition, the rapid expansion of convenience stores, which promotes brand visibility, is propelling the breakfast cereals market forward.
Data Bridge Market Research analyses that the Europe breakfast cereals market which was USD 5.45 billion in 2022, is expected to reach USD 9.53 billion by 2030, and is expected to undergo a CAGR of 3.8% during the forecast period of 2023 to 2030. In addition to the insights on market scenarios such as market value, growth rate, segmentation, geographical coverage, and major players, the market reports curated by the Data Bridge Market Research also include in-depth expert analysis, geographically represented company-wise production and capacity, network layouts of distributors and partners, detailed and updated price trend analysis and deficit analysis of supply chain and demand.
Europe Breakfast Cereals Market Scope and Segmentation
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Report Metric |
Details |
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Forecast Period |
2023 to 2030 |
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Base Year |
2022 |
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Historic Years |
2021 (Customizable to 2015-2020) |
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Quantitative Units |
Revenue in USD Billion, Volumes in Units, Pricing in USD |
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Segments Covered |
Type (Flaked, Puffed, Shredded, Extruded and Others), Product Type (RTE Cereals and Hot Cereals), Ingredient (Muesli, Granola, Oats, Wheat, Barley, Rye, Corn and Others), Brand (Branded and Private Label), Distribution Channel (Store-Based Retailers and Non-Store Retailers) |
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Countries Covered |
Germany, Sweden, Poland, Denmark, Italy, U.K., France, Spain, Netherlands, Belgium, Switzerland, Turkey, Russia, Rest of Europe |
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Market Players Covered |
General Mills Inc. (U.S.), Kellogg's Co. (U.S.), Nestlé SA (Switzerland), Bob’s Red Mill Natural Foods (U.S.), Nature's Path Foods (Canada), Hometown Food Company (U.K.), purelyelizabeth (U.S.), The Quaker Oats Company, (U.S.), BARBARA’S (Germany), Northen Quinoa Production Corporation (Canada), LOVEGROWN INC. (U.S.), Gluten-Free Prairie (U.S.), Avena Foods, Limited, (Canada) |
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Market Opportunities |
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Market Definition
Breakfast cereals are food items that are consumed solely for breakfast purposes, as the name implies. This means that, ideally, breakfast cereals should not be consumed during lunch or dinner. Breakfast cereals are made from a variety of ingredients. They are the processed seed grains that are popular in western countries. Breakfast cereals are best consumed when mixed with milk or curd. In general, breakfast cereals are low in fat and have a healthy nature.
Europe Breakfast Cereals Market Dynamics
Drivers
- Growth and Expansion of Packaged Cereals due to Higher Nutritional Content
Packaged breakfast cereals have grown in popularity in developing economies, as consumers increasingly prefer packaged, healthier food options to traditional, traditional breakfast foods. These cereals are regarded as an ideal breakfast option around the world due to their lower calorific value and higher nutritional content.
- Constant Introduction of Innovative and Flavoured Cereals
Surging awareness about the benefits of breakfast cereal in treating a range of health conditions is fostering the growth of the market. Breakfast cereal helps in improving the skin health, improves digestions, strengthens the functioning of immunity system, improves blood pressure, and lowers the cholesterol and much more.
Opportunity
- Rising Technological Advancement
Upsurge in the public-private funding for target research activities, changing lifestyle of individuals, growing prevalence of diabetes, notable upsurge in the requirement for ready-to-eat meals and goods and rising product innovations and development owing to technological advancements all around the world will extend profitable opportunities for the market players in the forecast period of 2023 to 2030. In addition, rising personal disposable income and requirements for food goods such as salads, lunches, and extra concurrently with enhanced investment in strong flavours and gastronome cuisine will further expand the market's growth rate in the future.
Restraint/Challenge
- Availability of Raw Materials
The availability of market alternatives such as smoothies, frozen waffles, yoghurt, sausage, and so on and a preference for traditional breakfast foods will pose a significant challenge to the growth of the Europe breakfast cereals market. Increased production costs will limit the scope of growth for the Europe breakfast cereals market. Price fluctuations in cereal packaging materials and a lack of a standardised supply chain among vendors in developing countries have further harmed the demand and supply of breakfast cereals.
This Europe breakfast cereals market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the Europe breakfast cereals market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.
Recent Developments
- In December 2021, General Mills launched eight new varieties of ready-to-eat cereals to expand its product line, catering to different customer segments such as kids and keta people. In addition, the company went for innovative packaging inspired by superhero series
- In September 2020, In collaboration with Blippar, Kellogg's will launch the first web-based Augmented Reality promotional campaign in the Middle East, including the United Arab Emirates,. Kellogg was the first GCC brand to use WebAR technology in a multi-channel marketing campaign for its Coco Pops cereal brand
- In August 2020, Mondelez India will enter the breakfast cereal market with the launch of Bournvita Fills. The company's product portfolio in the region has been expanded with this new launch
Europe Breakfast Cereals Market Scope
The breakfast cereals market is segmented on the basis of type, product type, ingredient, brand, and distribution channel. The growth amongst these segments will help you analyse meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.
Type
- Flaked
- Puffed
- Shredded
- Extruded
- Others
Product Type
- RTE Cereals
- Hot Cereals
Ingredient
- Muesli
- Granola
- Oats
- Wheat
- Barley
- Rye
- Corn
- Others
Brand
- Branded
- Private Label
Distribution Channel
- Store-Based Retailers
- Non-Store Retailers
Europe Breakfast Cereals Market Regional Analysis/Insights
The Europe breakfast cereals market is analysed and market size insights and trends are provided by country, type, product type, ingredient, brands, and distribution channel referenced above.
The countries covered in the Europe breakfast cereals market report are Germany, Sweden, Poland, Denmark, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, and Rest of Europe
U.K. is dominating the Europe breakfast cereals market as it has the largest market share. The country has the world's highest penetration, with per capita consumption of hot and ready-to-eat cereals exceeding that of other regions.
U.K. is expected to be the fastest-growing country in the Europe breakfast cereals market due to food habits have shifted as a result of the various health issues that consumers face around the world. People are becoming more interested in nutritional food products.
The country section of the report also provides individual market impacting factors and changes in market regulation that impact the current and future trends of the market. Data points like down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.
Competitive Landscape and Europe Breakfast Cereals Market Share Analysis
The Europe breakfast cereals market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to Europe breakfast cereals market.
Some of the major players operating in the Europe breakfast cereals market are:
- General Mills Inc. (U.S.)
- Kellogg's Co (U.S.)
- Nestlé SA (Switzerland)
- Bob’s Red Mill Natural Foods (U.S.)
- Nature's Path Foods (Canada)
- Hometown Food Company (U.K.)
- purelyelizabeth (U.S.)
- The Quaker Oats Company, (U.S.)
- BARBARA’S (Germany.)
- Northen Quinoa Production Corporation (Canada)
- LOVEGROWN INC. (U.S.)
- Gluten-Free Prairie (U.S.)
- Avena Foods Limited, (Canada)
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