Europe Breakfast Cereals Market, By Type (Flaked, Puffed, Shredded, Extruded and Others), Product Type (RTE Cereals and Hot Cereals), Ingredient (Muesli, Granola, Oats, Wheat, Barley, Rye, Corn and Others), Brand (Branded and Private Label), Distribution Channel (Store-Based Retailers and Non-Store Retailers) - Industry Trends and Forecast to 2029.
Market Analysis and Insights: Europe Breakfast Cereals Market
Europe breakfast cereals market is expected to gain significant growth in the forecast period of 2022 to 2029. Data Bridge Market Research analyses that the market is growing with a CAGR of 3.8% in the forecast period of 2022 to 2029 and is expected to reach USD 9,530,228.78 thousand by 2029. The major factor driving the growth of the Europe breakfast cereals market is the increasing demand for ready-to-eat breakfast cereal, shifting consumer preference towards organic and whole grain-based cereals, positive outlook towards convenience food products, and increasing health awareness among consumers.
Breakfast cereals is made from processed grains and often fortified with vitamins and minerals it is commonly eaten with milk, yogurt, fruit, or nuts. Breakfast cereals are processed grains for human consumption and are usually packaged for sale as ready-to-eat (RTE) or hot cereals (HC) and must be cooked before consumption. The cereals are manufactured by continuous cooking, molding, and drying operations, after which flavors, sweeteners, vitamin and mineral fortifications, and particulate additive options are provided before packaging.
Flaked: Flaked cereals are made directly from whole grain kernels or parts of kernels of corn, wheat, or rice and are processed in such a way as to obtain particles, called flaking grits that form one flake each.
Puffed: Puffed cereals are made by exploding cooked cereal from a pressure chamber, thus expanding the grain to several times its original size.
Shredded: is made from whole grains with the germ with no flavor added and comes in the form of tablets composed of shreds of cooked and toasted wheat.
Extruded: Extruded breakfast cereal products are manufactured from corn, and rice which have high fiber content along with providing nutritional value, crispness, and desired texture.
The increasing demand for ready-to-cook breakfast cereals and the increase in health awareness among the consumers are driving the demand for the Europe breakfast cereals market. However, the availability of huge varieties of alternative breakfast options further restricts the growth of the market.
Several boosters such as the emerging number of food brands in the market and rising advancement in food retail infrastructure are creating opportunities for the Europe breakfast cereals market. However, volatility in the supply of raw materials is likely to challenge the growth of the market during the forecast period.
This breakfast cereals market report provides details of market share, new developments, and product pipeline analysis, the impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, product approvals, strategic decisions, product launches, geographic expansions, and technological innovations in the market. To understand the analysis and the market scenario, contact us for an Analyst Brief, our team will help you create a revenue impact solution to achieve your desired goal.
Europe breakfast cereals market report provides details of market share, new developments, and the impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, products approvals, strategic decisions, product launches, geographic expansions, and technological innovations in the market. To understand the analysis and the market scenario contact us for an Analyst Brief, our team will help you create a revenue impact solution to achieve your desired goal.
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Report Metric
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Details
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Forecast Period
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2022 to 2029
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Base Year
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2021
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Historic Years
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2020 (Customizable to 2019 - 2014)
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Quantitative Units
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Revenue in USD Thousand
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Segments Covered
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By Type (Flaked, Puffed, Shredded, Extruded and Others), Product Type (RTE Cereals and Hot Cereals), Ingredient (Muesli, Granola, Oats, Wheat, Barley, Rye, Corn and Others), Brand (Branded and Private Label), Distribution Channel (Store-Based Retailers and Non-Store Retailers)
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Countries Covered
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Germany, France, Italy, U.K., Belgium, Spain, Russia, Turkey, Netherlands, Switzerland, Sweden, Poland, Denmark and the Rest of Europe
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Market Players Covered
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Kellogg Co., General Mills Inc., The Quaker Oats Company (a subsidiary of PepsiCo), CEREALTO SIRO, KIND, Premier Nutrition Company, LLC, Nestlé, Hero, Molino Spadoni spa, WEETABIX, Valsemøllen, Grillon D'Or, Clif Bar & Company, Associated British Foods plc, and DANONE among others.
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Europe Breakfast Cereals Market Dynamics
Drivers
- Increasing Demand for Ready-To-Eat Breakfast Cereals
Ready-to-eat (RTE) foods include pre-washed, cooked, mostly packaged, ready-to-eat foods without prior preparation or cooking. Western culture strongly influences consumers due to tight schedules, and everything is quick and easy. People are currently looking for faster, easier-to-prepare, and healthier options than other foods and quick snacks available on the market. Fast-paced lifestyle changes have increased interest in health and wellness, and changing consumer needs have increased the demand for cooked meals. Today, the ready-to-eat category has many options, including various cereals that are easy to prepare and consume healthily.
- Shifting consumer preference towards organic and whole grain-based cereals
The use of organic food products eventually leads to adopting organic farming methods, which sustain healthy soil, create healthy food, and a healthy environment. Healthy soil is the basis for organic agriculture. Organic farmers use natural organic fertilizers and soil amendments that help preserve the environment. Increased consciousness for healthy well-being will create opportunities for organic cereals products in the European market.
- Positive outlook towards convenience food products
Increasing urbanization has been a huge driving force, especially regarding convenience food products over the last five years. Due to the wide range of consumers, businesses are increasingly turning to specially cooked foods. In addition, large retail chains, supermarkets, and hypermarkets have easy access to such convenience foods. From office parents to small kids, everyone can eat various convenience food items right away.
- Increasing health awareness among consumers
People are more interested in healthy food such as cereals and grains nowadays and visit those places that provide nutritious food and suit their health. They now understand that when they eat junk or without nutritious food and lower their diet quality, it has a high and dangerous impact on their health. Besides, consumers are also aware of their daily food quality and opt for nutritious food items such as cereals and wholesome grains.
Opportunities
- Emerging number of food brands in the market
Brand innovation trends in the food industry are seen as one of the most competitive and mature corporate strategies that provide growth opportunities. Especially in the highly competitive and mature food market, various food production departments encounter many emerging counterfeit brands. As demand changes, new brands of different foods will come together to open up new opportunities throughout the food industry, including the breakfast cereals market.
- Rising advancement in food retail infrastructure
Food delivery start-ups have succeeded and pioneered new approaches to e-commerce. Large retailers continue to experiment with smaller store formats closer to consumers, driven by urbanization and demands for customer convenience. For many consumers, physical stores remain the preferred shopping channel which encourages new innovative technology to enter the physical store space in the food market. According to Oxford Economics, the urban population across Europe is expected to grow by 3.5 percent between 2021 and 2035.
Restraints/Challenges
- Availability of alternative breakfast options
There are several options in the market, and deciding on a good breakfast item can be difficult. A good rule of thumb is to look for the lowest amounts of added sugars and calories and the highest amount of fiber, including egg white, bread, and others. Breakfast cereals are marketed as healthy with boxes featuring health claims such as 'low-fat and whole-grain, yet, their first listed ingredients are often refined grains and sugar.
- Huge commercialization of counterfeit products
Counterfeit breakfast cereal packages and products may look like real brands, but eating can cause many types of illness. Many consumers are unaware that the product they buy is counterfeit, so if it does not function properly or does not meet overall expectations, the customer blames the authentic company. This may cause customers to lose confidence in the brand and not repurchase the same brand in the future.
- Volatility in the n supply of raw materials
Moreover, increased global trade, urbanization, agricultural needs, and energy demands put further pressure on the cost of the intermediaries required for food ingredients manufacturing. Therefore, changes in the costs of raw materials for producing cereals affect the demand for the product, thus is expected to challenge the growth of the Europe breakfast cereals market.
- Strict rules and regulations for product commercialization
Due to the necessarily intimate involvement with the science, technological, logistical, and managerial disciplines required to make the food supply system work, food manufacturers have been involved in the standardization process regarding cereals and grains at both national and international levels. They are required to bring their knowledge of the food supply system into this process to help ensure its efficiency and effectiveness and ensure that it results in the safe delivery of products.
Recent Development
In November 2021, General Mills Inc. announced that it had completed the sale of its 51 percent controlling interest in its European Yoplait operations, and as a part of the transaction with Sodiaal, General Mills acquired full ownership of the Canadian Yoplait business. This has helped the company to increase its revenue in the long run.
Europe Breakfast Cereals Market Scope
Europe breakfast cereals market is categorized based on type, product type, ingredient, brand, and distribution channel. The growth amongst these segments will help you analyze major growth segments in the industries and provide the users with a valuable market overview and market insights to make strategic decisions to identify core market applications.
Type
- Flaked
- Puffed
- Shredded
- Extruded
- Others
On the basis of type, the Europe breakfast cereals market is segmented into flaked, puffed, shredded, extruded and others.
Product Type
- RTE Cereals
- Hot Cereals
On the basis of product type, the Europe breakfast cereals market is segmented into RTE cereals and hot cereals.
Ingredient
- Wheat
- Oats
- Granola
- Rye
- Muesli
- Barley
- Corn
- Others
On the basis of Ingredient, the Europe breakfast cereals market is segmented into muesli, granola, oats, wheat, barley, rye, corn, and others.
Brand
- Branded
- Private Label
On the basis of brand, the Europe breakfast cereals market is segmented into branded and private label.
Distribution Channel
- Store-Based Retailers
- Non-Store Retailers
On the basis of distribution channel, the Europe breakfast cereals market is segmented into store-based retailers and non-store retailers.
Europe Breakfast Cereals Market Regional Analysis/Insights
Europe breakfast cereals market is further segmented into major countries including Germany, France, Italy, U.K., Belgium, Spain, Russia, Turkey, Netherlands, Switzerland, Sweden, Poland, Denmark and the Rest of Europe.
The U.K. in Europe breakfast cereals market in terms of market share and market revenue will continue to flourish its dominance during the forecast period. This is due to the presence of major key players and the increasing consumer awareness of the consumption of healthy breakfast meals in the country.
The country section of the report also provides individual market impacting factors and changes in regulations in the market that impact the current and future trends of the market. Data points, such as new and replacement sales, country demographics, and import-export tariffs, are some of the major pointers used to forecast the market scenario for individual countries. In addition, the presence and availability of Asia-Pacific brands and their challenges faced due to high competition from local and domestic brands, and the impact of sales channels are considered while providing forecast analysis of the country data.
Competitive Landscape and Europe Breakfast Cereals Market Share Analysis
Europe breakfast cereals market competitive landscape provides details by competitors. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, production sites and facilities, company strengths and weaknesses, product launch, product trials pipelines, product approvals, patents, product width and breadth, application dominance, technology lifeline curve. The above data points provided are only related to the companies’ focus related to the Europe breakfast cereals market.
Some of the prominent participants operating in the Europe breakfast cereals market are Kellogg Co., General Mills Inc., The Quaker Oats Company (a subsidiary of PepsiCo), CEREALTO SIRO, KIND, Premier Nutrition Company, LLC, Nestlé, Hero, Molino Spadoni spa, WEETABIX, Valsemøllen, Grillon D'Or, Clif Bar & Company, Associated British Foods plc, and DANONE among other.
Research Methodology
Data collection and base year analysis are done using data collection modules with large sample sizes. The market data is analyzed and estimated using market statistical and coherent models. In addition, market share analysis and key trend analysis are the major success factors in the market report. The key research methodology used by the DBMR research team is data triangulation which involves data mining, analysis of the impact of data variables on the market, and primary (industry expert) validation. Apart from this, data models include Vendor Positioning grids, Market Time Line Analysis, Market Overview and Guide, Company Positioning grids, Company Market Share Analysis, Standards of Measurement, Global Vs Regional, and Vendor Share Analysis. Please request an analyst call in case of further inquiry.
Customization Available
Data Bridge Market Research is a leader in advanced formative research. We take pride in servicing our existing and new customers with data and analysis that match and suits their goal. The report can be customized to include price trend analysis of target brands’ understanding of the market for additional countries (ask for the list of countries), clinical trial results in data, literature review, refurbished market, and product base analysis. Market analysis of target competitors can be analyzed from technology-based analysis to market portfolio strategies. We can add as many competitors that you require data about in the format and data style you are looking for. Our team of analysts can also provide you with data in crude raw excel files pivot tables (Fact book) or can assist you in creating presentations from the data sets available in the report.
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