全球榛果醬市場規模、份額和趨勢分析報告—產業概覽和 2032 年預測

榛果醬市場分析

全球榛果醬市場正在穩步增長，這得益於食品和飲料行業的需求不斷增長，尤其是巧克力醬和烘焙產品。隨著注重健康的消費者尋求天然、堅果類的傳統醬料替代品，榛果醬因其豐富的營養成分而越來越受歡迎。市場正在見證產品供應的創新，包括無糖、有機和調味產品。歐洲引領市場，北美和亞太地區展現出巨大的成長潛力。然而，由於榛果生產集中在少數地區，市場面臨供應鏈波動和價格波動等挑戰。總體而言，在更健康和優質食品趨勢的推動下，市場預計將穩定成長。

榛果醬市場規模

2024 年全球榛果醬市場規模為 29.3 億美元，預計到 2032 年將達到 58.8 億美元，預測期內（2025 年至 2032 年）的複合年增長率為 9.1%。除了對市場價值、成長率、細分、地理覆蓋範圍和主要參與者等市場情景的見解外，Data Bridge Market Research 策劃的市場報告還包括深入的專家分析、定價分析、品牌份額分析、消費者調查、人口統計分析、供應鏈分析、價值鏈分析、原材料/消耗品概述、供應商選擇標準、PESTLE 分析、波特分析和監管框架。

榛果醬市場趨勢

“植物基和純素替代品”

隨著植物性飲食越來越受歡迎，榛果醬因其天然、不含乳製品的成分而成為食品業的首選。它符合素食和植物性飲食習慣，為通常含有動物成分的傳統塗抹醬和糖果提供了營養替代品。榛果醬富含健康脂肪、纖維和抗氧化劑，對於注重健康的消費者來說是一個有吸引力的選擇。由於越來越多的人尋求植物性、無過敏原的選擇，既能滿足他們的飲食偏好，又不影響口味或質地，因此它在塗抹醬、零食和甜點等應用中的多功能性進一步提升了其需求。

報告範圍和榛子醬市場細分      

榛果醬市場定義

榛果醬是一種光滑、奶油狀的混合物，由烤榛果研磨成細膩的稠度而成。它以其濃鬱的堅果風味和天鵝絨般的質地而聞名，廣泛用於糖果、烘焙和乳製品，如巧克力、塗抹醬、糕點和冰淇淋。它通常由 100% 榛果製成，也可能包含用於特定用途的糖或油。榛果醬因其多功能性、天然甜味以及增強優質食品和飲料口感的作用而備受推崇。

榛果醬市場動態

驅動程式  

• 優質糖果產品需求不斷成長

對優質糖果的需求不斷增長，推動了榛果醬市場的成長，因為它是高檔巧克力、果仁糖和糕點中的重要成分。費列羅和瑞士蓮等品牌報告稱，其高端產品線（如費列羅巧克力和瑞士蓮）的銷售強勁增長，凸顯了消費者對奢華美食的偏好。費列羅的可持續採購和瑞士蓮致力於在主要市場擴大高端產品供應的做法反映了這一趨勢。隨著消費者越來越追求高品質的手工糖果，榛果醬在高端產品中的使用量持續成長

• 烘焙業的成長

烘焙業的成長，尤其是在新興市場，推動了對榛果醬作為蛋糕、糕點和其他烘焙產品的多功能成分的需求。這一趨勢受到城市化進程加快、可支配收入增加以及亞太和拉丁美洲等地區對西方飲食文化日益增長的傾向的推動。賓堡集團和雀巢等主要企業一直在擴大其產品組合，包括注入榛果醬等高品質原料的創新烘焙食品，以滿足不斷變化的消費者喜好。

機會

• 植物性和純素產品擴展

榛果醬因其濃鬱的風味和天然的來源，在植物性和純素食市場中越來越受歡迎。它用於純素冰淇淋、牛奶替代品和塗抹醬等非乳製品中，以滿足越來越多尋求植物性選擇的消費者的需求。費列羅等品牌和手工生產商正在創新以榛果為基礎的產品以滿足這一需求，為純素甜點和零食的成長提供機會。全球範圍內注重健康的消費者的崛起進一步加速了這一趨勢，榛子醬被視為可持續、無殘忍食品選擇中一種健康、用途廣泛的成分。

• 飲料中的使用量不斷增加

The growing popularity of hazelnut flavors in beverages presents a significant opportunity for the hazelnut paste market. Consumers increasingly enjoy hazelnut-flavored coffee, milkshakes, and smoothies, driven by its rich, nutty taste and perceived premium quality. Hazelnut paste can be positioned as a key ingredient for creating indulgent, flavorful beverage options. Collaborating with beverage companies to develop hazelnut-flavored products, such as ready-to-drink (RTD) coffees, protein shakes, and plant-based milk alternatives, can tap into this trend.

Restraints/Challenges

• High Cost of Raw Materials

The rising cost of raw hazelnuts, driven by factors such as climate change, fluctuating crop yields, and increasing global demand, is significantly impacting the price of hazelnut paste. Hazelnut-producing regions, particularly Turkey, are facing supply challenges, which can lead to price volatility. As the cost of raw materials rises, manufacturers struggle to maintain competitive pricing, especially in price-sensitive markets. This situation can make hazelnut paste less affordable for certain consumer groups and impact market penetration, particularly in regions where budget-friendly alternatives are favored

• Supply Chain Vulnerabilities

Hazelnut supply is highly concentrated in regions such as Turkey, Italy, and the USA, making the market vulnerable to disruptions. Turkey, the largest producer, contributes over 70% of global hazelnut production, but the country faces risks such as extreme weather, geopolitical instability, and labor shortages, leading to inconsistent yields. Climate change exacerbates these challenges, impacting crop quality and quantity. Such supply disruptions often result in price volatility, making it difficult for manufacturers to secure consistent supplies and manage costs. This dependency on limited regions increases the market's exposure to risks, potentially creating shortages and affecting pricing stability

This market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Impact and Current Market Scenario of Raw Material Shortage and Shipping Delays

Data Bridge Market Research offers a high-level analysis of the market and delivers information by keeping in account the impact and current market environment of raw material shortage and shipping delays. This translates into assessing strategic possibilities, creating effective action plans, and assisting businesses in making important decisions.

Apart from the standard report, we also offer in-depth analysis of the procurement level from forecasted shipping delays, distributor mapping by region, commodity analysis, production analysis, price mapping trends, sourcing, category performance analysis, supply chain risk management solutions, advanced benchmarking, and other services for procurement and strategic support.

Expected Impact of Economic Slowdown on the Pricing and Availability of Products

When economic activity slows, industries begin to suffer. The forecasted effects of the economic downturn on the pricing and accessibility of the products are taken into account in the market insight reports and intelligence services provided by DBMR. With this, our clients can typically keep one step ahead of their competitors, project their sales and revenue, and estimate their profit and loss expenditures.

Hazelnut Paste Market Scope

The market is segmented on the basis of product type, application, end user, and sales channel. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Product Type

• Natural Hazelnut Paste
• Sweetened Hazelnut Paste
• Sweetened Hazelnut Paste

Application Type

• Food and Beverage Industry
• Cosmetics and Personal Care
• Pharmaceutical Industry

End User

• Household Consumers
• Commercial Consumers

Sales Channel

• Direct Sales
• Distributors
• Online Sales

Hazelnut Paste Market Regional Analysis

The market is analyzed and market size insights and trends are provided by product type, application, end user, and sales channel as referenced above.

The countries covered in the market are U.S., Canada, Mexico, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, rest of Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, rest of Asia-Pacific, Saudi Arabia, U.A.E., South Africa, Egypt, Israel, rest of Middle East and Africa, Brazil, Argentina, and rest of South America.

The Europe region currently dominates the market because this region dominates the global hazelnut paste market, driven by its extensive hazelnut production and high consumption in confectionery and bakery industries.

亞太地區的發展主要受到城市化進程加快、可支配收入增加以及飲食偏好變化的推動。中國、印度和日本等國家對優質烘焙和糖果產品的需求正在激增，而榛果醬是這些產品的關鍵成分。人們對西式飲食文化的認識不斷提高以及跨國品牌向這些市場的擴張進一步促進了其消費。

報告的國家部分還提供了影響個別市場因素以及影響市場當前和未來趨勢的國內市場監管變化。下游和上游價值鏈分析、技術趨勢和波特五力分析、案例研究等數據點是用於預測各國市場情景的一些指標。此外，在對國家數據進行預測分析時，還考慮了全球品牌的存在和可用性及其因來自本地和國內品牌的大量或稀缺的競爭而面臨的挑戰、國內關稅和貿易路線的影響。

榛果醬市佔率

市場競爭格局提供了競爭對手的詳細資訊。詳細資訊包括公司概況、公司財務狀況、收入、市場潛力、研發投資、新市場計劃、全球影響力、生產基地和設施、生產能力、公司優勢和劣勢、產品發布、產品寬度和廣度、應用優勢。以上提供的數據點僅與公司對市場的關注有關。

榛子醬市場領導者有：

• 費列羅國際有限公司（盧森堡）
• 百樂嘉利寶股份公司（瑞士）
• 奧蘭國際有限公司（新加坡）
• Kanegrade Ltd（英國）
• 好時公司（美國）
• 聯合利華集團（英國）
• 雀巢公司（瑞士）
• 泰國菜（土耳其）
• FOR Naturals（美國）
• Zentis GmbH & Co. KG（德國）
• Tereos SA（法國）
• Valrhona（法國）

榛果醬市場的最新發展

• 2024 年 8 月，費列羅透過投資土地和永續實踐擴大了榛果供應鏈，進一步加強了對榛果生產的端到端控制。此舉確保了其不斷擴大的全球市場持續供應高品質榛子
• 2024年11月，費列羅宣布投資34萬美元用於美國榛果種植研究，其中向俄勒岡州立大學（18萬美元）和羅格斯大學（16萬美元）提供資助。這些基金致力於透過生物害蟲防治、疾病管理和開發抗枯萎病的榛果品種來提高永續性和生產力。

SKU-73361