全球烤南瓜零食市場、份額和趨勢分析報告—行業概覽和 2032 年預測

烤南瓜零食市場分析

由於對更健康、植物性傳統零食替代品的需求不斷增加，全球烤南瓜零食市場正在穩步增長。市場的成長是由消費者對南瓜的健康益處的認識不斷提高所驅動的，包括其高纖維、維生素和抗氧化劑含量。隨著消費者尋求營養又方便的零食選擇，烤南瓜零食越來越受歡迎，尤其是在北美和歐洲。 2024 年，全球市場規模約 7,910 萬美元，預測期內預估複合年增長率為 8.4%。主要參與者專注於產品創新，提供各種口味和包裝以吸引不同消費者的喜好。

烤南瓜零食市場規模

2024 年全球烤南瓜零食市場規模為 7,910 萬美元，預計到 2031 年將達到 1.508 億美元，在 2025 年至 2032 年的預測期內複合年增長率為 8.40%。除了對市場價值、成長率、細分、地理覆蓋範圍和主要參與者等市場情景的洞察外，Data Bridge Market Research 策劃的市場報告還包括深入的專家分析、定價分析、品牌份額分析、消費者調查、人口統計分析、供應鏈分析、價值鏈分析、原材料/消耗品概述、供應商選擇標準、PESTLE 分析、波特分析和監管框架。

烤南瓜零食趨勢

“將烤南瓜點心納入植物性飲食”

隨著消費者偏好轉向健康、方便的零食選擇，烤南瓜零食市場正在經歷顯著增長。將烤南瓜點心納入植物性飲食的趨勢日益明顯，這得益於其高纖維和高蛋白質含量等營養價值。辛辣、甜味和鹹味混合等創新口味越來越受歡迎，滿足了不同的口味偏好。線上零售和電子商務平台的激增擴大了產品的可及性，同時可持續和環保的包裝趨勢也在影響購買決策。此外，人們對天然、非基因改造和有機零食的興趣日益濃厚，這也影響著市場產品的發展。

報告範圍和烤南瓜零食市場細分  

烤南瓜零食定義

烤南瓜零食是一種由烤南瓜子或南瓜肉製成的健康植物零食。這些小吃通常用各種香料或調味料調味以增強其口感，並因其營養豐富而聞名。烤南瓜零食富含維生素、礦物質和纖維，具有促進消化、支持心臟健康和提供抗氧化劑等健康益處。它們有多種形式，包括整顆烤種子、脆片或一口大小的塊狀，並且通常作為傳統加工零食的健康替代品進行銷售。

烤南瓜零食市場動態

驅動程式  

• 消費者對健康零食替代品的需求不斷增長

消費者的健康意識不斷增強，推動了對烤南瓜零食的需求，使其成為營養又健康的零食選擇。這些零食富含蛋白質、纖維、維生素和礦物質等必需營養素，是注重健康人士的理想選擇。隨著肥胖和糖尿病等與生活方式相關的健康狀況的增加，人們正在積極尋求既美味又有益於健康的零食。烤南瓜零食的低熱量和營養豐富的特點吸引了那些喜歡無負擔零食的消費者。此外，它們的多功能性，如無麩質、純素和非基因改造產品，可滿足各種飲食偏好，進一步推動其在全球市場的需求。

• 植物基和有機產品日益流行

植物性飲食的日益普及極大地促進了烤南瓜零食市場的發展。作為一種植物蛋白質來源，烤南瓜零食完全符合純素食者和素食者消費者的飲食偏好。隨著消費者優先考慮清潔標籤和產品採購透明度，對有機和永續來源零食的需求也在不斷增長。烤南瓜零食通常以天然和有機的形式銷售，符合消費者的期望。這種趨勢在已開發市場尤其強勁，那裡的消費者願意為高品質、環保的產品支付溢價。公司正在利用這一趨勢，推出創新和風味的烤南瓜零食，以吸引不斷增長的植物性消費者群體。例如，植物性和有機產品的日益普及反映了消費者對環境永續性和健康益處的認識不斷提高。由於植物性飲食與減少碳足跡和降低慢性病風險有關，市場正在迅速擴張，推動創新並創造多樣化、環保的食品替代品，以滿足日益增長的全球需求。

機會

• 產品創新與多樣化

There is a growing opportunity to innovate by diversifying product offerings in the roasted pumpkin snacks category. Brands can experiment with unique flavors, coatings, and packaging options to cater to different consumer preferences. For instance, introducing flavors such as spicy chili, honey-roasted, or herb-infused can attract adventurous consumers, while value-added options such as protein-fortified or chocolate-coated pumpkin seeds can appeal to niche markets. Moreover, offering organic, gluten-free, and allergen-free variants can tap into health-conscious and specialty food segments, creating a broader consumer base.

• Leveraging Sustainability Trends Globally

As sustainability gains importance globally, pumpkin seeds, being a by-product of pumpkin farming, align with the zero-waste food movement. Brands can highlight their commitment to sustainability by sourcing seeds from environmentally conscious farms and using biodegradable or recyclable packaging. Marketing campaigns emphasizing eco-friendliness can resonate strongly with environmentally aware consumers. Collaborations with environmental organizations or certifications such as “sustainably sourced” or “carbon neutral” can further enhance brand reputation and consumer trust. This opportunity allows companies to position roasted pumpkin snacks as not only healthy but also planet-friendly, appealing to a broader demographic. For instance in 2024, businesses are leveraging sustainability trends globally to navigate challenges such as climate change, resilient supply chains, and evolving ESG frameworks. Emphasizing circular economies, human rights, and technology-driven solutions, these trends underline the strategic importance of integrating sustainability into core operations to meet stakeholder expectations and drive long-term value.

Restraints/Challenges

• Price Sensitivity Among Consumers

The roasted pumpkin snacks market faces challenges in pricing, especially in regions with limited disposable income. Premium brands often price their products higher due to costs associated with organic sourcing, sustainable packaging, and value-added processing. However, many consumers perceive these snacks as luxury items, choosing lower-priced alternatives such as traditional chips or other seeds such as sunflower or flax. This price sensitivity is particularly noticeable in emerging markets, where mass-market products dominate shelves, leaving little room for premium roasted snacks to gain traction

• Supply Chain and Seasonal Availability Issues

Pumpkin seed production is heavily reliant on specific harvest seasons and climatic conditions, creating challenges in maintaining a consistent supply. For instance, adverse weather events in pumpkin-producing regions can reduce yields, driving up costs for raw materials. Additionally, sourcing organic or non-GMO seeds often complicates the supply chain, increasing lead times for production. Companies that rely on imported seeds may also face logistics delays or tariffs, which disrupt operations and inflate prices. Balancing seasonal production with year-round demand remains a persistent challenge.

This market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Impact and Current Market Scenario of Raw Material Shortage and Shipping Delays

Data Bridge Market Research offers a high-level analysis of the market and delivers information by keeping in account the impact and current market environment of raw material shortage and shipping delays. This translates into assessing strategic possibilities, creating effective action plans, and assisting businesses in making important decisions.

Apart from the standard report, we also offer in-depth analysis of the procurement level from forecasted shipping delays, distributor mapping by region, commodity analysis, production analysis, price mapping trends, sourcing, category performance analysis, supply chain risk management solutions, advanced benchmarking, and other services for procurement and strategic support.

Expected Impact of Economic Slowdown on the Pricing and Availability of Products

When economic activity slows, industries begin to suffer. The forecasted effects of the economic downturn on the pricing and accessibility of the products are taken into account in the market insight reports and intelligence services provided by DBMR. With this, our clients can typically keep one step ahead of their competitors, project their sales and revenue, and estimate their profit and loss expenditures.

Global Roasted Pumpkin Snacks Market Scope

The market is segmented on the basis of type, packaging, and distribution channel. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Type

• Salted
• Sweetened
• Spiced
• 無糖無鹽

包裝

• 袋裝
• 罐頭
• 罐子
• 盒子

分銷管道

• 超市/大賣場
• 便利商店
• 網上商店
• 專賣店

全球烤南瓜零食區域分析

對市場進行分析，並按上述國家、類型、包裝和分銷管道提供市場規模洞察和趨勢。

市場涵蓋的國家有美國、加拿大、墨西哥、德國、法國、英國、荷蘭、瑞士、比利時、俄羅斯、義大利、西班牙、土耳其、歐洲其他地區、中國、日本、印度、韓國、新加坡、馬來西亞、澳洲、泰國、印尼、菲律賓、亞太其他地區、沙烏地阿拉伯、阿聯酋、南非、埃及、以色列、中東和非洲其他地區、巴西、阿根廷以及其他地區南美洲。

由於消費者越來越喜歡更健康的零食，北美預計將主導烤南瓜零食市場。隨著人們對南瓜籽的健康益處的認識不斷提高，美國和加拿大等國家開始將這些零食納入日常飲食中。對植物性、富含蛋白質和低熱量替代品的需求不斷增加也促進了市場的成長。

由於城市化進程的加速和消費者生活方式的改變，亞太地區是烤南瓜零食市場成長最快的地區。隨著越來越多的城市居民尋求方便、可隨時食用的零食，烤南瓜零食因其營養價值而成為受歡迎的選擇。

報告的國家部分還提供了影響個別市場因素以及影響市場當前和未來趨勢的國內市場監管變化。下游和上游價值鏈分析、技術趨勢和波特五力分析、案例研究等數據點是用於預測各國市場情景的一些指標。此外，在對國家數據進行預測分析時，還考慮了全球品牌的存在和可用性及其因來自本地和國內品牌的大量或稀缺的競爭而面臨的挑戰、國內關稅和貿易路線的影響。

全球烤南瓜點心分享

市場競爭格局提供了競爭對手的詳細資訊。詳細資訊包括公司概況、公司財務狀況、收入、市場潛力、研發投資、新市場計劃、全球影響力、生產基地和設施、生產能力、公司優勢和劣勢、產品發布、產品寬度和廣度、應用優勢。以上提供的數據點僅與公司對市場的關注有關。

市面上的烤南瓜零食領導者有：

• Pepperidge Farm（美國）
• Hain Celestial Group, Inc.（美國）
• Chobani, LLC（美國）
• 貝爾托利（美國）
• 俄勒岡柴（美國）
• 綠色零食公司（美國）
• Tierra Farms（美國）
• KIND零食（美國）
• 自然花園（美國）
• 脆皮綠（美國）
• Savoury & Sweet Snacks Ltd.（加拿大）
• 卡文迪什農場（加拿大）
• Jana Foods, LLC（美國）
• Just Snacks（加拿大）
• 藏紅花路（美國）

烤南瓜零食市場的最新發展

• 2023 年，Trader Joe's 推出了烤南瓜籽零食包，以低熱量、高鎂和高蛋白質為賣點，受到健身愛好者的歡迎。

SKU-73357