Global Vitamins Market - Industry Trends and Forecast to 2026

  • Healthcare
  • Upcoming Report
  • Sep 2019
  • Global
  • 350 Pages
  • No of Tables: 60
  • No of Figures: 220

Global Vitamins Market By Type (Vitamin B, Vitamin E, Vitamin D, Vitamin C, Vitamin A, Vitamin K), Application (Healthcare products, Pharmaceuticals, Food & beverages, Animal Feed, Personal care), Source (Synthetic, Natural, Plant, Animal, Others), Distribution Channel (Hypermarket, Supermarket, Mass Merchandisers, Specialty Stores, Others), Geography (North America, South America, Europe, Asia-Pacific, Middle East & Africa) - Industry Trends and Forecast to 2026

Market Analysis: Global Vitamins Market

Global vitamins market is registering a substantial CAGR of 8.20% in the forecast period of 2019-2026. This rise in the market value can be attributed to the increasing demand for functional and nutritionally enriched food products.

Market Definition: Global Vitamins Market

Vitamins are organic chemical compounds and an important nutrient for the working of metabolism in the human body that an organism demands in small amounts. Vitamins cannot be produced in the body, but it can be absorbed by supplements or food. Deficiencies and illnesses such as xerophthalmia, scurvy, and night blindness can lead in insufficient intake of vitamins. Intake of vitamins can keep the body in total control and healthy.

Market Drivers

  • Surging demand for nutritional and functionally augmented processed food products, are driving the growth of the market
  • Diseases caused due to feed fortification, and vitamin deficiencies, is fueling the market growth
  • Increased per-capita income and increased health awareness among people, fosters the market growth
  • Rising incidence of obesity and related diseases is making consumers opt for food and beverages products that are low in fat and rich in minerals, this factor drives the market growth

Market Restraints

  • Higher production costs requires a higher investment, which hinders the growth of the market
  • Manufacturing and packaging defects, further hamper the market growth

Segmentation: Global Vitamins Market

By Type

  • Vitamin B
  • Vitamin E
  • Vitamin D
  • Vitamin C
  • Vitamin A
  • Vitamin K

By Application

  • Healthcare Products
  • Pharmaceuticals
  • Food & Beverages

    • Infant Food
    • Dairy Products
    • Bakery & Confectionery Products
    • Beverages
    • Others

      • Snacks
      • Flours
      • Breakfast Cereals

  • Animal Feed
  • Personal Care Products

By Source

  • Synthetic
  • Natural
  • Plant
  • Animal
  • Others

Distribution Channel

  • Hypermarket
  • Supermarket
  • Mass Merchandisers
  • Specialty Stores
  • Others

By Geography

  • North America

    • U.S.
    • Canada
    • Mexico

  • South America

    • Brazil
    • Rest of South America

  • Europe

    • Germany
    • France
    • United Kingdom
    • Italy
    • Spain
    • Russia
    • Turkey
    • Belgium
    • Netherlands
    • Switzerland
    • Rest of Europe

  • Asia-Pacific

    • Japan
    • China
    • South Korea
    • India
    • Australia
    • Singapore
    • Malaysia
    • Indonesia
    • Thailand
    • Philippines
    • Rest of Asia-Pacific

  • Middle East & Africa

    • South Africa
    • Rest of Middle East & Africa

Key Developments in the Market:

  • In august 2019, VitaminEnergy has launched Functional Shot. VitaminEnergy will continue to expand its portfolio with an extra shot focused on fresh features to promote its mission of creating fresh functional shots that give adults a "healthier-for-you" power boost. This product launch will help the company to expand as well as grow.
  • In March 2018, The GHT Companies, Inc. launched Vegan Life Nutrition for vegans and for those who intakes plant-based nutrition’s. Vegan Life Nutrition provides plant-based nutritional supplements of the greatest quality. The components were specifically chosen to produce a clean label, and the methods of formulation were intended to produce an excellent outcome for your health. This product will help the company to grow as vegan customers will reach out for this product.

Competitive Analysis:

Global vitamins market is highly fragmented and the major players have used various strategies such as new product launches, expansions, agreements, joint ventures, partnerships, acquisitions, and others to increase their footprints in this market. The report includes market shares of vitamins market for global, Europe, North America, Asia-Pacific, South America and Middle East & Africa.

Key Market Competitors:

Few of the major market competitors currently working in the global vitamins market are BASF SE, DSM, Archer Daniels Midland Company, SternVitamin GmbH & Co. KG, Watson Inc., Lonza, Vitablend Nederland B.V., Zagro, Wright Enrichment Inc., Adisseo, SHOWA DENKO K.K., Glanbia plc, Farbest Brands, Jubilant Life Sciences Ltd., Vertellus Holdings LLC, Brother Enterprises Holding Co.,Ltd., Zhejiang Garden Biochemical High-Tech Co.,Ltd, , CSPC Pharmaceutical Group Limited, Zhejiang Medicine, handong luwei pharmaceutical co.,ltd among others.

Research Methodology: Global Vitamins Market

Data collection and base year analysis is done using data collection modules with large sample sizes. The market data is analysed and forecasted using market statistical and coherent models. Also market share analysis and key trend analysis are the major success factors in the market report. To know more please request an analyst call or can drop down your enquiry.

The key research methodology used by DBMR research team is data triangulation which involves data mining, analysis of the impact of data variables on the market, and primary (industry expert) validation. Apart from this, other data models include Vendor Positioning Grid, Market Time Line Analysis, Market Overview and Guide, Company Positioning Grid, Company Market Share Analysis, Standards of Measurement, Top to Bottom Analysis and Vendor Share Analysis. To know more about the research methodology, drop in an inquiry to speak to our industry experts.

Primary Respondents

Demand Side: Doctors, Surgeons, Medical Consultants, Nurses, Hospital Buyers, Group Purchasing Organizations, Associations, Insurers, Medical Payers, Healthcare Authorities, Universities, Technological Writers, Scientists, Promoters, and Investors among others.

Supply Side: Product Managers, Marketing Managers, C-Level Executives, Distributors, Market Intelligence, and Regulatory Affairs Managers among others.

Reasons to Purchase this Report

  • Current and future of global vitamins market outlook in the developed and emerging markets
  • The segment that is expected to dominate the market as well as the segment which holds highest CAGR in the forecast period
  • Regions/Countries that are expected to witness the fastest growth rates during the forecast period
  • The latest developments, market shares, and strategies that are employed by the major market players

Customization of the Report:

  • All segmentation provided above in this report is represented at country level
  • All products covered in the market, product volume and average selling prices will be included as customizable options which may incur no or minimal additional cost (depends on customization)


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