Global Frozen Potato Market – Industry Trends and Forecast to 2029

Global Frozen Potato Market Analysis and Size

Snacks and savoury market is an ever-expanding market all around the globe. A wide number of snacks are consumed on everyday basis especially by kids and youngsters. According to Grit, every year, Americans consume a total of 4.5 billion pounds of French fries every year. McDonalds is touted to be responsible for the popularity of French fries all around the world.

• Data Bridge Market Research analyses that the frozen potato market is expected to undergo a CAGR of 4.70% during the forecast period. This indicates that the market value, which was USD 62.75 billion in 2021, would rocket up to USD 90.61 billion by 2029. “French Fries” dominates the product segment of the frozen potato market owing to the rising number of quick service restaurants especially in the developing economies.     

Global Frozen Potato Market Definition

From the name itself, it is clear that frozen potatoes are the food items that are preserved in a natural form and have a long shelf life. Frozen potatoes are rich in starch and have a certain amount of vitamins and minerals. Frozen potatoes are made out of processing the fresh potatoes at low temperatures.            

Report Scope and Market Segmentation

Frozen Potato Market Dynamics

Drivers

• Rising population base globally

Growing population base all around the globe is one of the major factor fostering the growth of the market. With the rising population, there is a subsequent rise in the demand and consumption of food items and cultivation of food crops and grains. Moreover, potato is a highly consumed food items in countries such as India, Pakistan, Bangladesh and others.   

• Research and development proficiencies

Rising expenditure for research and development proficiencies especially in the developed and developing economies will further create lucrative market growth opportunities. Research and development proficiencies being conducted to study the nutritional composition of potatoes is also bolstering the market growth rate.

• Growing awareness about the benefits

Surging awareness about the benefits of potatoes is fostering the growth of the market. Potatoes are a rich source of carbohydrates, starch and fibre which helps to keep the stomach full for a long period. Potatoes are full of antioxidants which helps to fight against diseases.     

Opportunities

Furthermore, upsurge in the public-private funding for target research activities, changing lifestyle of individuals, growth and expansion of food and beverages industry especially in the developing economies and rising product innovations and development owing to technological advancements all around the world will extend profitable opportunities for the market players in the forecast period of 2022 to 2029. Additionally, rising personal disposable income, introduction of new flavor and products and rising demand of processed potato along with availability of various products will further expand the market's growth rate in the future. 

Restraints/Challenges Global Frozen Potato Market

On the other hand, high cost associated with the research and development proficiencies is expected to obstruct market growth. Rising prevalence of obesity and heart conditions associated with too much consumption of junk food may hamper the growth of the market. High costs associated with the machinery and large scale availability of healthier alternatives are projected to challenge the market in the forecast period of 2022-2029.

This frozen potato market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the frozen potato market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

COVID-19 Impact on Frozen Potato Market

COVID-19 had a negative impact on the market. Due to lockdowns, travel bans, and shutdown of manufacturing plants, there was a huge decline in the rate of demand and supply. Further, supply chain disruptions created challenges for the transportation and distribution of the food products. Shortage of raw materials and labour further create hindrances for the market. Also, restrictions imposed on the movement further created hindrances. Lockdown, which imposed travel and movement restrictions, reduced the number of visits to the regular markets.

Recent Developments

• In April 2021, McCain Foods Limited announced it had decided to localize production in Russia to supply customers with processed French Fries and other specialty potato appetizers, for which the company has announced US$ 150 million in investment. The objective is to reduce Russia’s dependence on frozen food imports.

Global Frozen Potato Market Scope

The frozen potato market is segmented on the basis of product and end user. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Product

• French Fries
• Hash Brown
• Shapes
• Mashed
• Sweet Potatoes/Yam
• Battered/Cooked
• Twice Baked
• Topped/Stuff
• Others

On the basis of product, the frozen potato market is segmented into french fries, hash brown, shapes, mashed, sweet potatoes/yam, battered/cooked, twice baked, topped/stuff, and others.

End user

• Residential
• Commercial

Based on end-user, the frozen potato market is segmented into residential, and commercial.

Frozen Potato Market Regional Analysis/Insights

The frozen potato market is analysed and market size insights and trends are provided by country, product and end user as referenced above.

The major countries operating in the frozen potato market are U.S., Canada, Mexico in North America, Germany, Sweden, Poland, Denmark, Italy, U.K., France, Spain, Netherland, Belgium, Switzerland, Turkey, Russia, Rest of Europe in Europe, Japan, China, India, South Korea, New Zealand, Vietnam, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in Asia-Pacific (APAC), Brazil, Argentina, Rest of South America as a part of South America, UAE, Saudi Arabia, Oman, Qatar, Kuwait, South Africa, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA).

Asia-Pacific dominates the frozen potato market due to the increasing demand of freshly prepared as well as preferences of convenience foods in the region.

The country section of the report also provides individual market impacting factors and changes in regulation in the market domestically that impacts the current and future trends of the market. Data points like down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.   

Competitive Landscape and Frozen Potato Market Share Analysis

The frozen potato market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to frozen potato market.

Some of the major players operating in the frozen potato market are:

• The Hain Celestial Company (US)
• AGRARFROST GMBH & CO. KG (Germany)
• Agristo (Belgium)
• Bart’s Potato Company bvba (Belgium)
• Royal Cosun (Netherlands)
• Farm Frites (Netherlands)
• Greenyard (Belgium)
• Himalaya Food International Ltd. (India)
• J.R. Simplot Company (US)
• McCain Foods Ltd. (UK)
• Lamb Weston Holdings, Inc. (UK)
• General Mills, Inc. (US)
• Mondelez International, Inc. (US)
• THE KRAFT HEINZ COMPANY (US)   

Research Methodology : Global Frozen Potato Market

Data collection and base year analysis is done using data collection modules with large sample sizes. The market data is analyzed and estimated using market statistical and coherent models. Also market share analysis and key trend analysis are the major success factors in the market report. To know more please request an analyst call or can drop down your inquiry.

The key research methodology used by DBMR research team is data triangulation which involves data mining, analysis of the impact of data variables on the market, and primary (industry expert) validation. Apart from this, data models include Vendor Positioning Grid, Market Time Line Analysis, Market Overview and Guide, Company Positioning Grid, Company Market Share Analysis, Standards of Measurement, Global versus Regional and Vendor Share Analysis. To know more about the research methodology, drop in an inquiry to speak to our industry experts https://www.databridgemarketresearch.com/speak-to-analyst/?dbmr=global-frozen-potato-market

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