Global Pretzels Market – Industry Trends and Forecast to 2030

Pretzels Market Analysis and Size

Rising personal disposable income and rising awareness among consumers regarding the importance of maintaining a good health especially in the developing regions are the major factors fostering the growth of the pretzels market. Rising demand for low calorie snacks and growth and expansion of food and beverage industry are other important factors acting as market growth determinant. Rising product innovations by the manufacturers such as cholesterol- and gluten-free variants of pretzels will further create growth opportunities for the pretzels market. Rising penetration of e- commerce platforms, growth and expansion of e-commerce industry especially in the developing economies and rising westernization will further induce growth in the pretzels market value. Rising production capabilities of various players will also induce growth in the pretzels market value.

Data Bridge Market Research analyzes the market is expected to reach USD 5.09 billion by 2030 from 3.89 billion in 2022 growing at a CAGR of 3.40 % during the forecast period of 2023 to 2030. "Hard pretzel" is dominating the type segment because hard pretzels are a popular and widely consumed type of pretzel due to their longer shelf life and satisfying crunch, making them a favoured snack choice among consumers.

In addition to the insights on market scenarios such as market value, growth rate, segmentation, geographical coverage, and major players, the market reports curated by the Data Bridge Market Research also include in-depth expert analysis, geographically represented company-wise production and capacity, network layouts of distributors and partners, detailed and updated price trend analysis and deficit analysis of supply chain and demand.

Report Scope and Market Segmentation

Market Definition.

Pretzel is a dough-based, baked bread food product and it considered as a healthy snacking item. Pretzels are available in a wide range of shapes and sizes in the market. The major seasonings used in pretzels are salt, cheese, sugar, chocolates and nuts. Salt is the most commonly used among them. Pretzels are relatively low in calories as compared to other snacks such as potato chips.

Global Pretzels Market Dynamics

Drivers

• Snacking trend

The increasing consumer preference for convenient, on-the-go snacking options is driving the demand for pretzels. Pretzels are seen as a portable and satisfying snack, making them a go-to choice for busy individuals looking for quick munching alternatives.

• Globalization of flavors

The global pretzels market benefits from the fusion of various flavors and seasonings, adapting to regional preferences. This diversity attracts a wider consumer base by offering unique tastes and encourages innovation, leading to market expansion.

Opportunityy

• Health conscious variants

There's a growing opportunity for manufacturers to develop and market healthier pretzel options, such as whole-grain, low-sodium, or gluten-free variants. Capitalizing on the health and wellness trend can help expand the market.

Restraints/Challenges

• Competition from other snacks

The pretzels market faces stiff competition from a wide range of snack alternatives, including chips, crackers, and healthier options like veggie sticks. Convincing consumers to choose pretzels over these alternatives can be challenging.

• Supply chain disruptions

Pretzel production heavily relies on the steady supply of ingredients, particularly flour and salt. Any disruptions in the supply chain can lead to production delays and increased costs, posing challenges to market stability and pricing.

This  pretzels  market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the pretzels market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Global Pretzels Market Scope

The pretzels market is segmented based on content, type, distribution channel and packaging type. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Content

• Pretzels
• Unsalted Pretzels

Type

• Hard Pretzels
• Soft Pretzels

 Distribution Channel  

• Supermarkets and Hypermarkets
• Convenience Stores
• Specialist Retailers
• Online Retailers
• Others

Packaging Type

• Bags
• Boxes
• Containers
• Others

Pretzels Market Regional Analysis/Insights

The pretzels market is analyzed and market size insights and trends are provided by country, content, type, distribution channel and packaging type as referenced above.

The countries covered in the pretzels market report are U.S., Canada, Mexico, Brazil, Argentina, Rest of South America, Germany, France, Italy, U.K., Belgium, Spain, Russia, Turkey, Netherlands, Switzerland, Rest of Europe, Japan, China, India, South Korea, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific, U.A.E, Saudi Arabia, Egypt, South Africa, Israel, Rest of Middle East and Africa.

North America is expected to dominate the pretzels market and will continue to flourish its trend of dominance during the forecast period due to the growing demand for pretzels as a result of rising awareness about the health benefits associated with the consumption of pretzels.

 Asia-Pacific is expected to show significant growth due to the rising urbanization, westernization, growth and expansion of food and beverage industry and increasing personal disposable income.

The country section of the report also provides individual market impacting factors and changes in regulation in the market domestically that impacts the current and future trends of the market. Data points like down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.   

Competitive Landscape and Pretzels Market Share Analysis

The pretzels market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies focus related to pretzels market.

Some of the major players operating in the pretzels market are:

• Mars, Incorporated (U.S.)
• AUNTIE ANNE'S FRANCHISOR SPV LLC (U.S.)
• Frito-Lay North America, Inc. (U.S.)
• Pretzels, Inc. (U.S.)
• Mr. Pretzels (Canada)
• CAMPBELL SOUP COMPANY (U.S.)
• The Kraft Heinz Company (U.S.)
• Cargill, Incorporated (U.S.)
• Conagra Brands, Inc. (U.S.)
• General Mills Inc. (U.S.)
• Tyson Foods, Inc. (U.S.)
• Kellogg Co. (U.S.)
• The J.M. Smucker Company (U.S.)
• Herr Foods Inc. (U.S.)
• Intersnack Group GmbH & Co. KG (Germany)
• Utz Brands, Inc. (U.S.)
• KETTLE BRAND (U.S.)
• J&J SNACK FOODS CORP (U.S.)
• Old Dutch Foods, Inc. (Canada)
• Soft Pretzel Franchise Systems Inc. (U.S.)

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