U.S. Kid’s Smartwatch Market – Industry Trends and Forecast to 2029

Market Analysis and Insights

Smartwatches are electronic devices with local touchscreen interfaces for everyday use. Although early models of smartwatches can perform basic tasks like calculations, digital timekeeping, translation, and games. In contrast, smartwatches from the 2010s have universal features closer to smartphones, including mobile apps, mobile operating systems, and Wi-Fi/Bluetooth connectivity. When the kid is growing up, time is an important part of their life. The kids' smartwatch helps in keeping track of time. Also, these kids' smartwatch is easier to understand, and the other advanced features help make the work easier and ensure security.

The demand for kid’s smartwatches is growing and will also grow in the future. Data Bridge Market Research analyses that the U.S. kid’s smartwatch market will grow at a CAGR of 14.7% during the forecast period of 2022 to 2029.

Market Definition

The smartwatch is like a smartphone as it mimics most of its construction and features. The smartwatch can help in keeping track of time and important vitals such as heart beats, pulse rate, steps count etc. The kids’ smartwatch provides various features such as a GPS tracker, fitness tracker, receive make calls, parental supervision facility, inbuilt camera, media player, games, entertainment, security, and constant monitoring of kid activities. The need to ensure child safety and increasing features of smartwatches are key factors in market growth. The enrich features of the kid’s smartwatches are helping the parents to keep track of their physical activities, schedules, moods and health related figures as well. In return this allow parents in order to keep their children save and monitor their children and provide children a sense of independence.

U.S. Kid’s Smartwatch Market Dynamics

Drivers

• Increasing awareness of child health among consumers

Growing awareness for child health among consumers has allowed customers to purchase smartwatches to track their children's health status. As smartwatches use biosensors, they provide various parameters and records of children's health to the parents, acting as a driver for the growth of the U.S. kid’s smartwatch market.

• The need to ensure the safety of children

The presence of GPS in the kid’s smartwatches has allowed the customers to get the real-time location of their children. The other facility, due to software development like geo-fencing, is also acting additional beneficial feature acting as a driver for the U.S. kid’s smartwatch market.

• Growth in the e-commerce sector

E-commerce or electronic commerce is the buying and selling of goods and services over an electronic network or online platform, primarily the internet. In recent times, the widespread use of E-commerce platforms such as Amazon, Flipkart, and eBay is a huge factor in the market growth.

Opportunities

• Growing technological advancements in the wearables industry

The growing technical development in the wearable industry is allowing kid’s smartwatches to become increasingly rich and essential for children. It is also helping the kid’s smartwatch become a more reliable source and equipment to ease parenting and allow kid’s to enjoy their time.

Restraints/Challenges

The low battery life of smartwatches due to the poor power management system is acting as a challenge in the growth of U.S. kid’s smartwatch market. Moreover, the high cost of kid’s smartwatches and rising concerns for data insecurity & cybercrime for the data produced by the smartwatch is expected to act as a restraint for the U.S. kid’s smartwatch market.

Covid-19 Impact on U.S. Kid’s Smartwatch Market

COVID-19 has positively affected the U.S. kid’s smartwatch market. Lockdowns and isolation during pandemics have changed the priorities of health for adults and children across the globe, and it has resulted in favor of the U.S. kid’s smartwatch market. Parents could order/purchase kid’s smartwatches as per their budget and have a sense of satisfaction to know that their child is physically active and has a record of their health like heart pulse and step count, among others. This allowed retailers and sellers to list more kid’s smartwatches on e-commerce sites, and consumer demand ended a surge in the COVID-19.

Recent Development

• In March 2022, VTech Holdings Limited launched two new products in its popular line of children's electronics, named My First Kidi Smartwatch and KidiGo NexTag. These products will help parents to make their children learn about time management. These products will also help children to relax with a mindfulness breathing app. The company aims to sell these products rapidly to increase its market reach across the globe.

U.S. Kid’s Smartwatch Market Scope

The running footwear market is segmented on the basis of the product type, type, compatibility, connectivity, display type, price range, shape, feature, distribution channel, application, and end-user and region. The growth amongst these segments will help you analyse meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Product Type

• Integrated
• Standalone

On the basis of product type, the U.S. kid’s smartwatch market is segmented into integrated and standalone.

Type

• Smart
• Functional 

On the basis of type, the U.S. kid’s smartwatch market is segmented into functional and smart.

Compatibility

• iOS
• Android
• Others

On the basis of compatibility, the U.S. kid’s smartwatch market is segmented into ios, android, and others.

Connectivity

• Multiple Mediums
• Single Mediums
• Others

On the basis of connectivity, the U.S. kid’s smartwatch market is segmented into multiple mediums, single mediums, and others.

Distribution Channel

• E-Commerce
• Electronic Store
• Watch Stores
• Direct Sales
• Supermarket/Hypermarket
• Others

On the basis of distribution channels, the U.S. kid’s smartwatch market is segmented into direct sales, e-commerce, supermarket/hypermarket, watch stores, electronics stores, and others.

Display Type

• Rigid/Flexible
• OLED
• LCD
• Touchscreen
• Nterferometric Modulator Display
• THT
• Rigid/FlexiblE

On the basis of display type, the U.S. kid’s smartwatch market is segmented into rigid/flexible, OLED, LCD, THT, touchscreen, and interferometric modulator displays.

Price Range

• High-End Smartwatches
• Mid-End Smartwatches
• Low-End Smartwatches

On the basis of the price range, the U.S. kid’s smartwatch market is segmented into high-end smartwatches, medium-end smartwatches, and low-end smartwatches.

Shape

• Square
• Circle
• Rectangle
• Oval
• Others

On the basis of shape, the U.S. kid’s smartwatch market is segmented into rectangles, squares, circles, ovals, and others.

Feature

• Combined
• Water-Proof
• Scratch Resistance
• Dust Proof
• Others

On the basis of features, the U.S. kid’s smartwatch market is segmented into water-proof, scratch resistance, dust-proof, combined, and others.

Application

• 7-12 Years Old
• 0-6 Years Old

On the basis of application, the U.S. kid’s smartwatch market is segmented into 0-6 years old and 6-12 years old.

 End-User

• Unisex
• Male
• Female

On the basis of end-user, the U.S. kid’s smartwatch market is segmented into male, female, and unisex.

U.S. Kid’s Smartwatch Market Regional Analysis/Insights

The U.S. kid’s smartwatch market is analysed, and market size insights and trends are provided by country, type, product type, application, price range, distribution channel, and end-user, as referenced above.

The country section of the report also provides individual market impacting factors and domestic regulation changes that impact the current and future market trends. Data points such as new sales, replacement sales, country demographics, disease epidemiology, and import-export tariffs are some of the major pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands and the impact of sales channels are considered while providing forecast analysis of the country data.

Competitive Landscape and U.S. Kid’s Smartwatch Market Share Analysis

The U.S. kid’s smartwatch market competitive landscape provides details about the competitor. Details include company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the company’s focus on the U.S. kid’s smartwatch market.

Some of the major key players in the U.S. kid’s smartwatch market are COSMO Technologies, Inc., My TickTalk, Fitbit, VTech Holdings Limited, XPLORA TECHNOLOGIES LTD., Garmin Ltd., SPACETALK LTD., Gabb Wireless Inc., THE ANGEL WATCH COMPANY, The Little Tikes Company, KD GROUP, and Joy Familytech, Inc. among others

SKU-68702