Global Air Fryer Market – Industry Trends and Forecast to 2031

Air Fryer Market Analysis and Size

Increased health consciousness among consumers and rise in demand for convenient and time-saving cooking solution are some of the driving factors expected to propel the market growth. Some of the major restraints that may negatively impact the market growth are competition from alternative cooking appliances and dependency on electricity and limited cooking capacity. Surge in online shopping platforms and e-commerce and integration of smart technology into air fryers are expected to provide opportunities for market growth. However, lack of awareness among consumers regarding air fryers and their benefits are projected to challenge the market growth.

Data Bridge Market Research analyses that the global air fryer market is expected to reach the value of USD 1,765,428.77 thousand by 2031, at a CAGR of 7.3% during the forecast period.

Market Definition

The air fryer market encompasses the production, distribution, and consumption of air fryer appliances designed for cooking by circulating hot air around food. These devices provide a healthier alternative to traditional frying methods, utilizing minimal oil while maintaining a crispy texture. The market includes various brands, models, and sizes catering to diverse consumer preferences. Factors influencing this market encompass technological advancements, energy efficiency, and consumer awareness regarding healthier cooking practices. The market's dynamics involve competition among manufacturers, innovations in design and features, and the impact of marketing strategies on consumer perceptions.

Global Air Fryer Market Dynamics

This section deals with understanding the market drivers, advantages, opportunities, restraints, and challenges. All of these are discussed in detail below:

Driver

• Increased Health Consciousness among Consumers

Air fryers provide a healthier cooking alternative to traditional methods, such as deep or pan frying. The reduced reliance on oil minimizes the formation of harmful compounds that can occur during high-temperature cooking. This aligns with the broader trend of consumers seeking alternatives that promote overall well-being. One of the primary health concerns associated with conventional deep frying techniques is the overuse of cooking oils, leading to a higher intake of calories and an elevation in unhealthy fats. Air fryers tackle this problem by employing hot air circulation for cooking, significantly reducing the need for oil compared to deep frying. Consequently, people can savor crispy and tasty dishes while consuming less fat.

Air fryers contribute to lower caloric intake as they use hot air to crisp and cook food. This particularly appeals to individuals who manage their weight or adhere to specific dietary restrictions. Conventional frying methods can lead to a loss of nutrients in food due to the high temperatures and extended cooking times. Air fryers operate at lower temperatures and reduce cooking durations, helping preserve the ingredients' nutritional value. The reduced use of oil in air frying contributes to heart health, as excessive intake of certain fats can lead to cardiovascular issues. Consumers conscious of their heart health prefer air fryers as a cooking option that aligns with their dietary goals.

Therefore, consumers' growing emphasis on health consciousness has fueled the widespread adoption of air fryers. The versatility and efficiency of air fryers have made them a popular choice among consumers. These appliances cater to the demand for reduced oil consumption, making them an integral part of health-conscious kitchens. The trend reflects a broader shift towards mindful eating habits, where consumers seek innovative solutions, such as air fryers, to balance flavor, convenience, and nutritional considerations in their culinary choices, ultimately contributing to a healthier and more conscious approach to food preparation, which is likely to foster further innovation and expansion in the market. Hence, the increased health consciousness among consumers is driving the market growth.

Opportunity

• Surge in Online Shopping Platforms and E-Commerce

The global market for air fryers has witnessed a remarkable surge in online shopping platforms and e-commerce, creating significant opportunities for various industries, including the home appliance sector. Air fryers are a popular choice among these appliances for consumers seeking convenient and healthier cooking alternatives. The increasing prevalence of online shopping platforms such as Amazon, Flipkart, Alibaba, and others has played a pivotal role in the growth of air fryer sales, offering a host of opportunities for the global air fryer market to expand its reach, accessibility, and sales volume.

Moreover, the surge in online shopping platforms and e-commerce has significantly contributed to the accessibility and availability of air fryers globally. The convenience of online purchasing appliances and home delivery options has expanded the market reach and access, especially during and after the COVID-19 pandemic. The rapid digitization of commerce and changing consumer behavior have revolutionized how people shop for household appliances. The convenience, accessibility, and extensive product offerings available on online platforms have attracted a vast consumer base.

Furthermore, e-commerce platforms do not have geographical boundaries, enabling air fryer manufacturers to reach a global audience. Companies can market their products to consumers in diverse regions, expanding their market presence without the limitations of physical store locations and huge investments to establish these physical stores. These online platforms ensure greater accessibility to companies, especially in regions with limited traditional retail distribution.

Restraint/Challenge

• Lack of Awareness among Consumers Regarding Air Fryers and their Benefits

Despite the growing popularity of air fryer appliances, many potential consumers may not fully understand the technology, functionality, and advantages associated with using air fryers. This lack of awareness can hinder market penetration and slow the adoption rate of air fryers among a broader audience.

One of the major problems faced in the market is people's lack of awareness and assumptions that air fryers can be a substitute for deep fryers. Air fryers use hot air circulation to produce a healthier alternative with a similar texture and flavor. It is important to inform customers about these fundamental variations. Limited knowledge may lead to misconceptions, inhibiting potential buyers from understanding the appliance's healthier cooking options and energy efficiency impacting market adoption. Lack of awareness among customers about the benefits and functionality of air fryers is expected to challenge the market growth.

Recent Developments

• In October 2023, CIXI GSTAR ELECTRIC APPLIANCE CO., LTD. announced to participate in 2024 Consumer Electronics and Home Appliances Exhibition in S ã o Paulo, Brazil. This participation in exhibition will allow the company to create a strong presence in the market and helps in building brand awareness among potential customers and industry professionals

• In March 2022, Breville launched the Joule Oven Air Fryer Pro, which is its first smart connected product. It can be programmed manually using integrated buttons and dials, it also pairs with the Joule oven app, allowing users to choose from over a hundred recipes that guide them through cooking dishes, such as bread, salmon, french fries and others. It is also compatible with Amazon Alexa and Google Voice Assistant. This gives Breville’s customers more options to choose from and buy their preferred product

Global Air Fryer Market Scope

The global air fryer market is segmented into six notable segments based on type, function, litres, price range, distribution channel, and end-user. The growth amongst these segments will help you analyze major growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Type

• Drawer Type Air Fryer
• Lid Type Air Fryer
• Others

On the basis of type, the market is segmented into drawer type air fryer, lid type air fryer, and others.

Function

• Manual
• Digital

On the basis of function, the market is segmented into manual and digital.

Litres

• Smaller Model Size (2-4.9 Litres)
• Larger Model Size (5-5.9 Litres)
• Extra-Large Model Size (6-12 Litres)

On the basis of litres, the market is segmented into smaller model size (2-4.9 litres), larger model size (5-5.9 litres), and extra-large model size (6-12 litres).

Price Range

• Low (USD 30-100)
• Mid (USD 100-200)
• Premium (Above USD 200)

On the basis of price range, the market is segmented into low (USD 30-100), mid (USD 100-200), premium (above USD 200).

Distribution Channel

• Specialty Stores
• Supermarkets/Hypermarkets
• E-Commerce
• Others

On the basis of distribution channel, the market is segmented into specialty stores, supermarkets/hypermarkets, e-commerce, and others.

End-User

• Residential
• Restaurants and Cafes
• Hotels
• Others

On the basis of end user, the market is segmented into residential, restaurants and cafes, hotels, others.

Global Air fryer Market Regional Analysis/Insights

The global air fryer market is segmented into six notable segments based on type, function, litres, price range, distribution channel, and end-user.

The countries covered in the global air fryer market report are U.S., Canada, Mexico, U.K., Germany, France, Italy, Spain, Turkey, Russia, Netherlands, Switzerland, Belgium, Rest of Europe, China, India, Japan, South Korea, Indonesia, Thailand, Malaysia, Australia & New Zealand, Philippines, Singapore, Rest of Asia-Pacific, Brazil, Argentina, Rest of South America, U.A.E., Saudi Arabia, South Africa, Egypt, Israel, and Rest of Middle East and Africa.

U.S. is expected to dominate North America market due to growing health and fitness awareness among consumers in the region. China dominates Asia-Pacific region due to rising awareness among customers regarding several benefits of air fryers such as less oil usage. U.K. dominates Europe region due to innovative product offerings with energy efficient air fryers.

The country section of the report also provides individual market impacting factors and changes in market regulation that impact the current and future trends of the market. Data points like down-stream and upstream value chain analysis, technical trends, and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries.

Competitive Landscape and Global Air fryer Market Share Analysis

The global air fryer market competitive landscape provides details of competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, and application dominance. The above data points provided are only related to the companies' focus on the market.

Some of the major players operating in the global air fryer market are Buffalo Cookware, GoWISE USA, NuWave, LLC, Russel Taylors, Vesync Co., Ltd, Chefman, PowerPacSG, Instant Brands LLC, Dash, CIXI GSTAR ELECTRIC APPLIANCE CO., LTD., Breville, Cuisinart, JS Global Lifestyle Co., Ltd., GROUPE SEB, Versuni, EuropAce, Hamilton Beach Brands Holding Company and among others.

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