Global Air Fryer Market, By Type (Drawer Type Air Fryer, Lid Type Air Fryer, Others), Function (Manual, Digital), Liters (Small Size 2.6L to 4.9L, Mini Size 2.5L and Below, Large XL Size 5.0L to 8.5L and Extra Large XXL 8.6L to 12.5L), Material (Plastic, Metal, Others), Price Range (Below SGD $99, SGD 100 to SGD 149, SGD 150 to SGD 199, SGD 200 to SGD 249, SGD 250 to SGD 299, SGD 300 to SGD 349, SGD 350, Above), Wattage (Below 1200 Watt, 1200-1500 Watt, 1500-1800 Watt), Distribution Channel (E-Commerce, Supermarkets/Hypermarkets, Specialty Stores, Others), End-User (Residential, Hotels, Cafes, Quick Service Restaurants, Others) – Industry Trends and Forecast to 2030.
Air Fryer Market Analysis and Size
Previous to the introduction of air fryers, convection ovens were more popular for cooking fried foods. Though, modern air fryers are now available in many technologies, models, and prices. The rising trend of oil-based or low-fat cooking has accelerated the sales of air fryers. Air fryer manufacturers have been focusing on trending features of these product comprising high cooking capacities and time-saving. Furthermore, digital segment is expected to be the fastest-growing function segment because it maintains consistency in flavor and texture and lower cooking times.,
Data Bridge Market Research analyses that the air fryer market is expected to reach USD 2098.49 million by 2030, which is USD 897.57 million in 2022, registering a CAGR of 11.20% during the forecast period of 2023 to 2030. In addition to the market insights such as market value, growth rate, market segments, geographical coverage, market players, and market scenario, the market report curated by the Data Bridge Market Research team includes in-depth expert analysis, import/export analysis, pricing analysis, production consumption analysis, and consumer behaviour.
Air Fryer Market Scope and Segmentation
2023 to 2030
2021 (Customizable to 2015 - 2020)
Revenue in USD Million, Volumes in Units, Pricing in USD
Type (Drawer Type Air Fryer, Lid Type Air Fryer, Others), Function (Manual, Digital), Liters (Small Size 2.6L to 4.9L, Mini Size 2.5L and Below, Large XL Size 5.0L to 8.5L and Extra Large XXL 8.6L to 12.5L), Material (Plastic, Metal, Others), Price Range (Below SGD $99, SGD 100 to SGD 149, SGD 150 to SGD 199, SGD 200 to SGD 249, SGD 250 to SGD 299, SGD 300 to SGD 349, SGD 350, Above), Wattage (Below 1200 Watt, 1200-1500 Watt, 1500-1800 Watt), Distribution Channel (E-Commerce, Supermarkets/Hypermarkets, Specialty Stores, Others), End-User (Residential, Hotels, Cafes, Quick Service Restaurants, Others)
U.S., Canada and Mexico in North America, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe in Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA), Brazil, Argentina and Rest of South America as part of South America
Market Players Covered
Koninklijke Philips N.V. (Netherlands), Rosewill, Inc. (U.S.), Meyer Corporation (U.S.), Bajaj Electricals Ltd (India), NuWave, LLC (U.S.), Avalon Bay (U.S.), GoWISE USA (U.S.), Breville (Australia), Groupe SEB (France), Conair Corporation (U.S.), BLACK+DECKER (U.S.), Conair LLC (U.S.), Newell Brands (U.S.), TATUNGUSA (Taiwan), 'De' Longhi Appliances S.r.l. (Italy), Ming's Mark Inc (U.S.), Gorenje (Slovenia) and Domu Brands (U.K.)
Air fryer is specifically designed with properties which provide the oil-free and healthy food to the people in the guilt freeway. It is appropriate for the small areas or places where an individual can also offer the faster cooking facilities to the consumers. This air fryer also help maintain the weight of the individual.
Air Fryer Market Dynamics
- Increasing health consciousness among consumers
The demand for the air fryer is anticipated to increase because people have become more conscious about their healthy diet and energy-efficient products. Moreover, increasing concerns about cholesterol levels and fat intake in the human body are leading to augmented consumption of healthier foods, which is anticipated to drive the demand for air fryers. Increasing demand for previously frozen and fried foods is being driven by a development in the number of health-conscious consumers, mainly in urban areas and higher consumer knowledge about better food quality and fitness, resulting in augmented demand for air fryers. Moreover, air fryers usage less oil and do not spoil the texture or flavour of the food, resulting in a good effect on human health, which results in augmented adoption of air fryers.
- Surging demand for air fryers in multiple sector
High demand for air fryers from hotels and restaurants is believed to have helped in market expansion. Moreover, market expansion is expected to be assisted by the increasing demand for energy-efficient products. Moreover, the growing demand for air fryers in hospitals is gaining more popularity among consumers because they receive healthy and good meals in hospitals. Therefore, surging demand for air fryers in multiple sector is expected to drive the market growth rate during the forecast period.
- Surging product launches by market players
The surging product launches and other innovations by major market players provide numerous opportunities for the market growth. For instance, Philips, a Dutch electronics company, introduced the Airfryer XL Connected brand-new air fryer. This air fryer usages Rapid Air Technology for healthy frying and has a temperature range from 80°C to 200°C. It can be also connected with Nutri app, which provides direction on how to prepare food and when to employ with it. A seven pre-programmed settings and touch screen, including grill, roast, keep warm, fry, bake and reheat, are available on the Philips Airfryer XL Connected.
- Drawbacks of manual air fryer
The growth of the market is hampered by the longer cooking times in air fryers, which result in higher usage of electricity and energy. Furthermore, an air fryer takes at least 20-25 minutes to cook, while a standard fryer takes around 10-12 minutes. Thus, the slower cooking time of manual air fryers will hamper the growth of the air fryer market.
- Availability of counterfeit products
Per World Customs Organization (WCO) analysis, counterfeit products account for 7 to 9 percent of worldwide trade. The failure of finding networks to address this problem has become a major challenge for market participants. Moreover, since counterfeiting procedures have become more sophisticated so consumers are finding it progressively difficult to distinguish between counterfeit and real products. With limitless online access, this translates to lower revenue and product sales. Therefore, this factor is projected to challenge the market growth rate.
This air fryer market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the air fryer market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.
COVID-19 Impact on Global Air Fryer Market
The outbreak of covid-19 pandemic had a huge impact on the global air fryer market. The air fryers at venues such as restaurants and hotels witness for a considerable portion of air fryer revenue. In comparison to the last few year, lockdowns have resulted in enormous income losses. The poor growth of the market is attributable to a combination of reasons comprising lower demand and consumer awareness regarding these products. This has also impacted people's purchasing power, forcing them to cut back on current expenditures.
On the brighter side, the demand for the air fryer is being pushed by numerous improvements in the industry, and key players are manufacturing and creating them on a huge scale. Furthermore, as people's preferences and lifestyles evolve, the market will be capable to cover the market's losses throughout the epidemic. Furthermore, the government is evolving programs to help the market's growth. The rise in investment in the R&D industry also well for the market's global expansion during the forecast period.
- In 2022, Whirlpool Corporation has launched new Air Fry Mode with connected features in the air fryer segment. Whirlpool brand's Smarter over Time feature advancements include a new Air Fry mode. This is available on connectivity and select models with the Yummly Smart Thermometer.
- On 2022, Xiaomi Company has launched Internet of things (IoT) products for the kitchen with new smart air fryers to deal with demands of customers.
Global Air Fryer Market Scope
The air fryer market is segmented on the basis of type, function, liters, material, price range, wattage, distribution channel and end-user. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.
- Drawer Type Air Fryer
- Lid Type Air Fryer
- Small Size 2.6L to 4.9L
- Mini Size 2.5L and Below,
- Large XL Size 5.0L to 8.5L
- Extra Large XXL 8.6L to 12.5L
- Below SGD $99
- SGD 100 to SGD 149
- SGD 150 to SGD 199
- SGD 200 to SGD 249
- SGD 250 to SGD 299
- SGD 300 to SGD 349
- SGD 350
- Below 1200 Watt
- 1200-1500 Watt
- 1500-1800 Watt
- Specialty Stores
- Quick Service Restaurants
Air Fryer Market Regional Analysis/Insights
The air fryer market is analyzed and market size insights and trends are provided by country, type, function, liters, material, price range, wattage, distribution channel and end-user as referenced above.
The countries covered in the air fryer market report are U.S., Canada and Mexico in North America, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe in Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA), Brazil, Argentina and Rest of South America as part of South America.
North America dominates the air fryer market in terms of revenue and market share because of the increasing adoption of air fryers for commercial and domestic purposes due to the increasing health awareness or consciousness regarding benefits of maintaining good health. Also, increasing demand for frozen food has boosted the demand for air fryers in this region.
Asia-Pacific is anticipated to be the fastest developing region during the forecast period of 2023-2030. This is because of the increasing personal disposable income along with growing penetration of air fryers mainly in developing economies in this region.
The country section of the report also provides individual market impacting factors and changes in market regulation that impact the current and future trends of the market. Data points like down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.
Competitive Landscape and Air Fryer Market Share Analysis
The air fryer market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to air fryer market.
Some of the major players operating in the air fryer market are:
- Koninklijke Philips N.V. (Netherlands)
- Rosewill, Inc. (U.S.)
- Meyer Corporation (U.S.)
- Bajaj Electricals Ltd (India)
- NuWave, LLC (U.S.)
- Avalon Bay (U.S.)
- GoWISE USA (U.S.)
- Breville (Australia)
- Groupe SEB (France)
- Conair Corporation (U.S.)
- BLACK+DECKER (U.S.)
- Conair LLC (U.S.)
- Newell Brands (U.S.)
- TATUNGUSA (Taiwan)
- 'De' Longhi Appliances S.r.l. (Italy)
- Ming's Mark Inc (U.S.)
- Gorenje (Slovenia)
- Domu Brands (U.K.)