Global Air Fryer Market Size, Share, and Trends Analysis Report – Industry Overview and Forecast to 2032

Air Fryer Market Size

• The global Air Fryer market was valued at USD 1.07 billion in 2024 and is expected to reach USD 1.89 billion by 2032
• During the forecast period of 2025 to 2032 the market is likely to grow at a CAGR of 7.30%, primarily driven by rising disposable incomes
• This growth is driven by increasing health consciousness among consumers, leading to a shift towards low-oil cooking alternatives

Air Fryer Market Analysis

• Air fryers have become increasingly popular due to growing health consciousness and the rising demand for oil-free cooking solutions. These appliances utilize rapid air technology to fry food with minimal oil while retaining a crispy texture.
• The demand for air fryers is significantly driven by shifting consumer preferences toward healthier eating habits, along with the increasing adoption of smart kitchen appliances worldwide.
• North America dominates the air fryer market, primarily due to high disposable incomes, early adoption of advanced kitchen appliances, and increasing awareness of healthy cooking alternatives.
• For instance, in the U.S., the popularity of air fryers has surged, with retailers reporting a steady increase in sales across various price segments. The region continues to drive innovation, with manufacturers launching multifunctional and energy-efficient models to meet evolving consumer needs.
• Globally, air fryers rank among the fastest-growing kitchen appliances, with technological advancements such as digital controls, multi-cooking features, and smart connectivity playing a pivotal role in market expansion.

Report Scope and Air Fryer Market Segmentation     

Air Fryer Market Trends

“Integration of Smart Technology and IoT in Air Fryers”

• One of the key trends in the global air fryer market is the increasing integration of smart technology and IoT connectivity in modern air fryers.
• These advanced features enable users to control cooking functions via mobile apps, voice assistants, and Wi-Fi/Bluetooth connectivity, enhancing convenience and precision in cooking.
• For instance, smart air fryers allow users to pre-set cooking modes, adjust temperature and time remotely, and receive notifications, making them a preferred choice for tech-savvy consumers.
• Manufacturers are incorporating AI-driven cooking recommendations, ensuring better user experience and automation in meal preparation.
• This trend is revolutionizing kitchen appliances, making air fryers more intuitive, efficient, and adaptable to modern lifestyles.

Air Fryer Market Dynamics

Driver

“Rising Health Consciousness and Demand for Low-Oil Cooking”

• The growing awareness of healthy eating habits and the increasing demand for low-oil cooking solutions are key drivers of the air fryer market.
• Consumers are increasingly seeking alternatives to traditional deep-frying, as high oil consumption is linked to obesity, heart diseases, and other health concerns.
• Air fryers, which use rapid air technology to cook food with up to 85% less oil, have gained popularity among health-conscious individuals and fitness enthusiasts.

For instance,

• In September 2023, a report by the American Heart Association highlighted that reducing oil consumption significantly lowers the risk of cardiovascular diseases, which has contributed to the growing adoption of air fryers in the U.S.
• In June 2023, a market survey by Euromonitor International revealed that over 60% of European consumers prefer air fryers due to their ability to cook crispy meals with minimal oil, aligning with the region’s increasing focus on healthy eating.
• As more consumers prioritize wellness, the demand for oil-free cooking appliances is expected to continue driving market expansion globally.

Opportunity

“Expansion in Emerging Markets and Growing E-Commerce Penetration”

• The rising disposable income and urbanization in emerging markets such as India, Brazil, and Southeast Asia present a major growth opportunity for the air fryer market.
• Increasing health awareness, changing dietary habits, and the rising middle-class population in these regions are driving the adoption of modern kitchen appliances, including air fryers
• In addition, the growth of e-commerce platforms such as Amazon, Flipkart, and Alibaba has made air fryers more accessible, allowing brands to reach a wider consumer base.

For Instance,

• In October 2023, a report by the India Brand Equity Foundation (IBEF) highlighted a 35% surge in demand for air fryers in India, driven by increased health consciousness and a shift toward oil-free cooking.
• In May 2023, Brazil’s National Industry Confederation (CNI) reported a 28% year-over-year growth in sales of air fryers, reflecting a strong consumer shift towards healthier cooking alternatives.
• In July 2023, a study by Statista revealed that online sales of kitchen appliances, including air fryers, accounted for over 40% of total sales in China, highlighting the significant role of digital marketplaces in market expansion
• With increasing internet penetration and digital transformation, online sales channels are expected to drive further growth, offering lucrative opportunities for air fryer manufacturers globally.

Restraint/Challenge

“High Product Cost and Market Competition Limiting Adoption”

• The high initial cost of air fryers compared to traditional cooking appliances remains a major challenge for market penetration, especially in price-sensitive regions.
• Many consumers still prefer conventional deep fryers due to their affordability, making it difficult for air fryer manufacturers to attract budget-conscious buyers.
• In addition, the air fryer market is highly competitive, with multiple brands offering similar features, making brand differentiation a challenge.

For Instance,

• In September 2023, a survey by Consumer Reports found that 45% of potential buyers in Latin America hesitated to purchase air fryers due to their high price compared to deep fryers.
• To overcome these challenges, manufacturers must focus on affordability, unique product features, and effective marketing strategies to differentiate themselves in the market.

Air Fryer Market Scope

The market is segmented on the basis of type, function, litres, price range, distribution channel, and end-user.

Air Fryer Market Regional Analysis

“North America is the Dominant Region in the Air Fryer Market”

• North America holds the largest market share in the global air fryer market, driven by rising consumer preference for healthier cooking alternatives and increasing adoption of smart kitchen appliances.
• The U.S. leads the region due to high disposable income, growing awareness of oil-free cooking, and a strong presence of key market players.
• The availability of advanced product variants, including smart air fryers with digital controls and connectivity features, has further fueled market expansion.
• In addition, rising health consciousness, demand for convenience cooking, and increasing penetration of e-commerce platforms contribute to the growth of air fryer sales across North America.

“Europe is Projected to Register the Highest Growth Rate”

• Europe is projected to witness the highest CAGR in the air fryer market, driven by increasing health consciousness, rising demand for energy-efficient kitchen appliances, and a growing preference for oil-free cooking.
• Countries such as Germany, the U.K., and France are leading the market due to strong consumer inclination toward premium kitchen gadgets and the rapid adoption of smart home appliances.
• The expanding presence of e-commerce platforms, coupled with frequent product innovations by key manufacturers, is further accelerating market growth.
• In addition, government initiatives promoting energy-efficient appliances and rising urbanization are contributing to the rapid expansion of the air fryer market across Europe.

The market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to market.

The Major Market Leaders Operating in the Market Are:

• Buffalo Cookware (Malaysia)
• GoWISE USA Services (U.S.)
• Nuwave, LLC (U.S.)
• Russel Taylors (Malaysia)
• Vesync Co., Ltd (China)
• Chefman (U.S.)
• PowerPacSG (Singapore)
• Corelle Brands LLC (U.S.)
• Dash (U.S.)
• CIXI GSTAR ELECTRIC APPLIANCE CO., LTD. (China)
• Breville Pty Limited (Australia)
• Cuisinart (U.S.)
• JS Global Lifestyle Co., Ltd. (China)
• GROUPE SEB (France)
• Versuni (Netherlands)
• EuropAce (Singapore)
• Hamilton Beach Brands Holding Company (U.S.)

Latest Developments in Global Air Fryer Market

• In June 2024, TTK Prestige Ltd. launched the Prestige 4.5-Liter Nutrifry Air Fryer, featuring smart airflow 360-degree warm air circulation for frying, ensuring a crisp texture.
• In April 2024, Koninklijke Philips N.V. introduced the newest air fryer in its signature series, incorporating seven-layer fast air technology and offering a cooking capacity of up to 7.3 liters.
• In June 2023, Midea launched the 11QT Two-Zone Air Fryer Oven, designed for simultaneous preparation of two independent meals or a meal with a side dish. The appliance utilizes Rapid Air Circulation technology, enabling cooking at temperatures up to 450 degrees in both the top air fryer basket and the bottom oven.
• In January 2023, Borosil launched the BestDigi Air Fryer, a multifunctional unit capable of grilling, baking, and air frying. The appliance features eight pre-set menus, a 4.7-liter basket, and a power consumption of 1300 W.
• In September 2022, INALSA introduced its Air Fryer with Dual Baskets in India, catering to consumers seeking versatile and efficient cooking solutions.

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