North America Autonomous/Self-Driving Cars Market – Industry Trends and Forecast to 2030

North America Autonomous/Self-Driving Cars Market Analysis and Insights

The autonomous/self-driving cars market has been evolving with various factors such as safety benefits and technological advancements is expected to drive market growth. The major restraint that is impacting the market is the lack of infrastructure in emerging countries vulnerability in systems and susceptibility to cybersecurity breaches. The rise in Mobility-as-a-Service (MaaS) platforms and growing R&D spending in autonomous vehicle development are expected to act as opportunities for the market in the future. However, high system and component costs and high maintenance and service are challenges for the market.

Data Bridge Market Research analyzes that the North America autonomous/self-driving cars market is expected to reach a value of USD 178,171.68 million by 2030, from USD 29,548.86 million in 2022, growing at a CAGR of 26.3% during the forecast period.

Market Definition

Autonomous or self-driving cars are vehicles equipped with advanced sensors, cameras, radars, and Artificial Intelligence (AI) technology that enable them to navigate and operate without direct human input. These vehicles can perceive their environment, interpret the data, and make decisions to drive safely, following traffic rules and adapting to changing road conditions. Autonomous cars typically have different levels of autonomy, ranging from basic driver-assistance features to full autonomy, where no human intervention is needed for the entire journey.

North America Autonomous/Self-Driving Cars Market Dynamics

This section deals with understanding the market drivers, advantages, opportunities, restraints and challenges. All of this is discussed in detail below:

Driver

• Safety benefits of automotive/self-driving cars

The numerous high-profile accidents that happened in recent years involving human-driven vehicles have underscored the urgent need for safer transportation alternatives. Autonomous self-driving cars offer the potential to drastically reduce accident rates by leveraging advanced sensors, artificial intelligence, and real-time data processing. As public awareness of these benefits grows, there is a greater demand for autonomous vehicles that prioritize safety. Consumers are recognizing the potential of reduced collisions, injuries, and fatalities, making safety a key factor in their purchasing decisions.

Opportunity

• Upsurge in Mobility As-A-Service (MaaS) platforms

The platforms is presenting a significant opportunity for the autonomous self-driving cars market. MaaS is a revolutionary concept that integrates various transportation services into a single, seamless mobility solution accessible through digital platforms. This convergence aligns perfectly with the development and deployment of autonomous self-driving cars, as MaaS providers can leverage these vehicles to offer more efficient, convenient, and cost-effective transportation options to consumers.

Restraints/Challenges

• High maintenance and service of automotive/self-driving cars

The market holds immense promise, but the challenge of high system and component costs poses a significant hurdle. The intricate technology, integration complexities, and stringent safety standards all contribute to driving up expenses. Overcoming this challenge requires continued research and development efforts to streamline manufacturing processes, lower component costs, and meet regulatory requirements without compromising safety and quality. Only through collaborative efforts across the industry, regulatory bodies, and technology providers can the barrier of high costs be effectively addressed, enabling the autonomous vehicle market to fulfill its potential for revolutionizing transportation. Therefore, the high system and component cost of autonomous/self-driving cars is expected to challenge the market growth.

• Lack of infrastructure in emerging countries

Autonomous vehicles require a robust and integrated infrastructure system to function efficiently and safely. This includes high-quality road networks, advanced traffic management systems, reliable communication networks, and charging or refueling stations for electric and hybrid self-driving cars. The absence of proper infrastructure in emerging countries presents several obstacles to the adoption of autonomous self-driving cars. Additionally, the lack of charging or refueling stations for electric autonomous cars limits their range and usability, undermining the potential environmental benefits.

Recent Developments

• In January 2021, Infineon introduced an advanced series of AURIX microcontrollers. These microcontrollers are a significant leap forward, propelling the car industry towards more electric and digital solutions. This launch aids Infineon by positioning them as leaders in automotive innovation, catering to the growing demand for electrification and digitalization in vehicles
• In September 2022, Waymo LLC partnered with Swiss Re to develop innovative risk assessment methods for the insurance sector in the face of autonomous driving advancements. Shifting from human-centric risk factors to vehicle-oriented ones, and acknowledging the limitations of retrospective analyses, this collaboration paves the way for novel insurance models that support the safe integration of autonomous vehicles. The partnership holds the potential to enhance safety evaluation approaches and offer the public a fresh perspective on assessing AV technology

North America Autonomous/Self-Driving Cars Market Scope

The autonomous/self-driving cars market is segmented into six notable segments based on level of autonomy, technology, mobility type, type, system type, and electric vehicle type. The growth amongst these segments will help you analyze meager growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Level of Autonomy

• Semi-Autonomous Cars
• Autonomous Cars

On the basis of the level of autonomy, the market is segmented into semi-autonomous cars and autonomous cars.

Technology

• Sensor
• Telematics
• Computing Platform
• Others

On the basis of technology, the market is segmented into sensor, telematics, computing platform, and others.

Mobility Type

• Personal Mobility
• Shared Mobility

On the basis of mobility type, the market is segmented into personal mobility and shared mobility.

Type

• SUV
• Hatchbacks
• Sedan
• Others

On the basis of type, the market is segmented into SUV, hatchbacks, sedan, and others.

System Type

• Automatic Emergency Braking (AEB)
• Adaptive Cruise Control (ACC)
• Driver Monitoring System (DMS)
• Forward Collision Warning (FCW)
• Blind Spot Detection (BSD)
• Smart Park Assist
• Lane Assist
• Crash Warning System (CWS)
• Tire Pressure Monitoring System (TPMS)
• Night Vision System (NVS)
• Pedastrian Detection System (PDS)
• Cross Traffic Alert (CTA)
• Others

On the basis of system type, the market is segmented into lane assist, Automatic Emergency Braking (AEB), smart park assist, Crash Warning System (CWS), Adaptive Cruise Control (ACC), Cross Traffic Alert (CTA), Blind Spot Detection (BSD), Forward Collision Warning (FCW), Tire Pressure Monitoring System (TPMS), Night Vision System (NVS), Driver Monitoring System (DMS), Pedestrian Detection System (PDS), and others.

Electric Vehicle Type

• Battery Electric Vehicle (BEV)
• Hybrid Electric Vehicles (HEV)
• Plug-In Hybrid Electric Vehicles (PHEV)
• Fuel Cell Electric Vehicles (FCEV)

On the basis of electric vehicle type, the market is segmented Battery Electric Vehicle (BEV), Hybrid Electric Vehicles (HEV), Plug-In Hybrid Electric Vehicles (PHEV), and Fuel Cell Electric Vehicles (FCEV).

North America Autonomous/Self-Driving Cars Market Region Analysis/Insights

North America autonomous/self-driving cars market is analyzed and market size insights and trends are provided by country, level of autonomy, technology, mobility type, type, system type, and electric vehicle type as referenced above.

The countries covered in this market report are U.S., Canada, and Mexico.

The U.S. is expected to dominate the North America autonomous/self-driving cars market due to increasing customer inclinations toward autonomous cars.

The country section of the report also provides individual market-impacting factors and changes in market regulation that impact the current and future trends of the market. Data points like downstream and upstream value chain analysis, technical trends, porter's five forces analysis, and case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of regional brands and their challenges faced due to large or scarce competition from local and domestic brands, the impact of domestic tariffs, and trade routes are considered while providing forecast analysis of the country data.

Competitive Landscape and North America Autonomous/Self-Driving Cars Market Share Analysis

The North America autonomous/self-driving cars market competitive landscape provides details of competitors. Details included are company overview, company financials, revenue generated, market potential, investment in R&D, new market initiatives, production sites and facilities, company strengths and weaknesses, product launch, product approvals, product width and breadth, application dominance, and product type lifeline curve. The above data points provided are only related to the company’s focus on the market.

Some of the major market players operating in the autonomous/self-driving cars market are Waymo LLC (A Subsidiary of Alphabet Inc), Nuro, Inc., Huawei Technologies Co., Ltd., NVIDIA Corporation, Mobileye, Latitude AI LLC (A Subsidiary Of Ford Motor), Aurora Innovation Inc., RENESAS ELECTRONICS CORPORATION, Mercedes-Benz AG, Infineon Technologies AG, Continental AG, Volkswagen, Tesla, Valeo, Robert Bosch LLC, Aptiv., Hitachi Astemo, Ltd, HELLA GmbH & Co. KGaA, Magna International Inc., ZF Friedrichshafen AG, and TEXAS INSTRUMENTS INCORPORATED, among others.

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