ABSTRACT
The main purpose of this study is to figure out what impact do cartoons have on the mental, spiritual, and physical actions of school-going children. Kid's shows are an unavoidable piece of each kid's life. Since the rise of animation films longer than a century back, a few generations of kids have grown up watching vivified and animated cartoons. Many young girls have fantasized about being princesses and young men have envisioned themselves being bold knights after watching exemplary animated stories such as Peter Pan, Aladdin, and the Magic Lamp, Cinderella, Beauty and the Beast, and so forth.
As the Research Topic is- Impact of Cartoons on School-Going Children
A survey was conducted among the people belonging to the age range of 18-40 years in Ludhiana, Punjab to find out as to what and how do cartoons impact the behavior of school going children.
Prolonged exposure to television can cause strain to the eyes. Children can develop a wide range of eye diseases and disorders. This calls for an effective and technologically advanced medical equipment that is efficient in detecting and diagnosing various eye-related problems. Data Bridge Market Research analyses that the global optometry/eye exam equipment market is expected to undergo a CAGR of 7.20% during the forecast period. This indicates that the market value would rocket up to USD 5.31 billion by 2029. "Hospitals" dominate the end user segment of the optometry/eye exam equipment market owing to rising number hospitals, especially in developing economies.
IMPACT OF CARTOONS ON SCHOOL GOING CHILDREN
INTRODUCTION
The history of kid's shows starts in 1300 BC. Kid's shows have been a fundamental piece of the multitude of jovial societies and civic establishments. Cartoons in the Egyptian era became a new medium of mass communication. The Greeks introduced the kid's shows on their pottery. The Japanese built up their specific manner of using kid's shows. They were the first to picture the kid's shows on a remote paper. They used them to narrate the stories using animation pictures. Cartoons have been prevalent in society for quite a long time now. One can now watch a range of cartoons not just on television but a range of other platforms. Thanks to the emergence of the internet and OTT platforms. The cartoon network channel is the first thing that comes to mind when one reads or listens to the word cartoon. The channel brought a revolution in the world of cartoons that aired on television. The 90's era belonged to the cartoon network channel as it had to offer a range of cartoon shows to the kids. During those days, the most popular cartoon shows were Courage the Cowardly Dog, Jonny Bravo, Power puff Girls, Dexter, Tom and Jerry, and The Road Runner Show.
As time advanced, there arrived new cartoon shows and new cartoon channels. The viewers now had a wide variety on their plates. However, one thing has remained constant. And this is the impact that cartoons have on children's minds. There is no doubt that children learn what they see. Children tend to develop habits of the visuals they are exposed to. So without a doubt, there exists an impact of the same over the behavior of children. A few points are discussed below in this regard:
- Creativity- Cartoons help to broaden the creative visions of the children. Children's minds that are already so creative are bloomed with a lot more creative ideas. Not just this, children are very good observers. They observe the small-small nuisances and apply them to their creative world. For example- children tend to implement their visions into sketching and coloring.
- Learning- as discussed above, children are great observers. Being exposed to cartoons helps them to learn new stuff. Children become curious about various things and try to find out the answers to the same. Watching cartoons leads to developing the habit of finding reasons for everything. Simply, cartoons become a medium of entertainment and education at the same time.
- Talent enhancement- As discussed above, children are great observers, listeners, and have creative minds. They tend to apply the things learned from cartoons into their day-to-day activities. This helps the parents recognize their talents and nourish them in the right direction. Supporting the children right from the very early stages can give wings to children.
- Aggression- Children exposed to cartoon shows that are violent or based on action genre can turn out to be aggressive. It is a fact that bad emotions and things have a greater attraction power than contrasting emotions. It becomes the duty and the responsibility of parents here to mold the child's behavior in the right direction. Parents must be very careful in handling their child in case he develops this emotion.
- Lack of empathy- As a result of being exposed to cartoon shows with violence, children tend to go far from the roots of empathy and sympathy. Children tend to lose respect for others. This results in promoting unruly behavior in children, and they can develop a range of negative emotions. Children tend to be rude to others and disobedient towards elders. They tend to develop a feeling that they are always right in their actions and elders
have no right to halt them.
- Foul language- As discussed above, children tend to be aggressive and ill-mannered with their physical actions, but they also develop foul language. They use their tongue as well to disrespect others especially elders. This is unfit for children. If this problem is not handled carefully at this stage itself, it can turn out to be the nature of the child once they grow into a teenager and an adult thereon.
Cartoons have a positive as well as a negative impact on children. But we cannot ignore the importance of cartoons in the lives of children. However, the duration for which the children should be exposed to cartoons or television, in particular, is something the adults are responsible for. Yes, cartoons do impact the children in one way or the other, but it is the responsibility of elders to give children the right direction right from the very beginning.
KEYWORDS: Cartoons, children behavior, parents and impact.
Hearing aids are generally used by those who have lost their ability to hear clearly and adequately. A hearing aid is a medical device used to improve hearing by making sound audible to a person with hearing loss and work by amplifying sound through a three-part system known as the microphone, amplifier, and speaker. A large chunk of the population, especially children suffer from a low hearing capacities due to some or the other factor. This has widened the scope of growth for the hearing aids market. Data Bridge Market Research analyses that the global hearing aids market is expected to grow at a CAGR of 7.60% during the forecast period of 2021-2028. Furthermore, increasing technological advancements and innovations in hearing aid devices is expected to generate various profitable opportunities within the mentioned forecast period. The restrictions due to COVID-19, which negatively affect the market, can challenge the market's growth.
LITERATURE REVIEW
Anita Pandey and Dr. Chandrashree Lenka conducted this research in the city of Bhubaneswar, Orissa. 110 students were studied to get the answers to the research objectives. Secondary data was collected via questionnaire and parental involvement in child behavior was also studied. Information about cultural background, the number of hours cartoons watched, and changes in social and physical behavior were collected. It was concluded that cartoon network was the most favorite cartoon channel for children. It was further concluded that cartoons more impact children than by any sports or games. Cartoons attract the children through their content and positively and negatively impact children.
Swati Tripathi, Anuj Kumar Tripathi, Pallavi Vashisth, Chanchal Gangwar, Shivangi Sharma, and Mudit Mitta used a random sampling technique in their study to derive the quantitative results of the study. For illiterate children, dentists participating in the study filled the form. Children solely filled the questionnaire. 8-14 years of children were taken for this study and the same standardized questionnaire was provided to them. Furthermore, only those who watched television for at least two hours a day were considered. The content aired on the cartoon channels was violent, aggressive, and loudmouth both in audio and visual form. Due to the deep penetration of television as a whole, there existed a positive relationship between watching cartoons and language learning ability.
Vinod S. Koravi undertook this research to understand the impact on the children's physical activities. Further, the study aimed to determine the time wasted per day watching cartoons. 100 male and female respondents from Kohlapur city were selected via random sampling and a questionnaire as a tool was used for the same. It was found that cartoons impacted children because they were more exposed to cartoons than any other thing. The results showed that cartoons psychologically have an impact on the minds of children. They not build up aggression but also impact language.
In their research paper, Ms. Meghna Bose and Ms. Leena Philip broke down the different components of watching cartoons and concluded how they affect children separately. The purpose of the same was to comprehend the cognitive aspects of watching cartoons by children who think that watching cartoons is the only source of entertainment for them. The quantitative method was used to quantify opinions, attitudes, and other variables right from the grass-root level. The paper also helped to draw parallels between reality and fiction.
In their study, Dr. Zahid Yousaf, Munham Shehzad, and Syed Ali Hassan focused on finding the impact of cartoons, particularly Ben 10 and Doraemon, on school-going children. Students between the age group of 7-12 years from public and private schools of Gujarat city were chosen as respondents to fill in the survey. 100 males and females were chosen via random sampling where a questionnaire was used as a tool for data collection. The research concluded that children are highly impacted by watching cartoons and consider watching cartoons the greatest entertainment source. Apart from affecting children's physical health, the paper concluded that the children's psychological health is impacted.
Shazia Akbar Ghilzai, Rabia Alam, Zubair Ahmad, Amina Shaukat, and Syeda Shahum Noor conducted interviews with open-ended questions. The mothers and siblings of school going children in the city of Islamabad were chalked out. Thirty respondents filled the questionnaire and a non-parametric test in Statistical Package for Social Services was used to analyze the data. It was found that children were more prone to utilize their free time by watching cartoons rather than doing any physical activity. The data showed that school-going children watched Tom and Jerry, Oggy and the cockroaches, and Doraemon more frequently. The study concluded that violent cartoons lead to aggressiveness in children. Parents should be responsible enough to control the duration and the kind of content that their children watch.
Syed Hassan Raza and Sarfraz Gondal researched to analyze cartoons' emotional and physical impact on children. The quantitative method is used to collect the data from five schools in Multan city where each school had 20% representation. Quantitative and qualitative techniques were utilized to analyze the data. A comprehensive questionnaire was prepared for 100 respondents in a standardized format. The overall results indicated that educational impact was more than any other impact. It was indicated that the excitement level in the kids by cartoon characters had more impact as 76% of respondents were in this view. Moreover, it also indicated that cartoon characters impacted fantasy, laziness, and daydreaming in the personality of kids.
R.G.T.S.Wijethilaka concluded that cartoons have a great level of impact on children. The surprising fact is that most of the parents are not aware of the same. Even the difference in the violence level in children failed to attract the guardians' attention. Though cartoons have both positive and negative impacts on children, the parents seem to not be very happy with the positive effects. The study also concluded that children who watched cartoons for more than 4 hours a day became overweight. It was concluded that 64% of children ignored what their parents have to tell them while watching cartoons and 45% of them became more violent when it came to parents switching off the television in between.
Khaled Habib and Tarek Soliman concluded that cartoons significantly impact childhood. However, there are two sides to the coin. Cartoons can either ruin one's childhood by excessive exposure to sexual and violent content or it can help to raise a responsible and balanced individual. In this research, various experiments were conducted to understand the positive and negative effects of cartoons on children who are exposed to violent and sexual cartoon content.
Shailesh Rai, Bhagwan Waskel, Salil Sakalle, Sanjay Dixit, and Rajendra Mahore conducted this study to analyze the effects of cartoons on behavioral, habitual, and communicative changes in children. An observational cross-sectional study was conducted with 200 respondents using random sampling in the city of Indore. The study was conducted for 4 months. The data collected was analyzed via frequencies and percentages and the same was presented in the form of tables, pie charts, and histograms. The impact of cartoons can be seen in children in the form of their attitude, eating habits, dressing style, food preferences, behavior, and language. It was further observed that 49% of the children plan their routine according to their favorite cartoon shows.
SCOPE
SCOPE OF THE STUDY:
The scope of this study is to analyze the impact of cartoons on school-going children. Further, the study also aims to understand the impact of cartoons on children's physical, mental, and spiritual behavior.
RESEARCH QUESTIONS:
- Do cartoons have a great impact on the linguistics of children?
- Do children become more aggressive due to exposure to cartoons?
- Do cartoons affect the daily activities of children?
- Does the duration of watching cartoons directly impact the overall personality of the children?
RESEARCH GAP:
The main focus is to analyze the impact of cartoons on school-going children. Various studies are conducted in this regard, but the research would extend to finding out the impact on the children residing in rural and urban areas.
RESEARCH OBJECTIVES:
- To evaluate the impact of cartoons on children
- To find out the effect of cartoons on the aggression level of children
- To determine the effect of cartoons on the daily actions of the children
- To examine whether light viewers are more impacted or heavy viewers.
METHODOLOGY
RESEARCH DESIGN AND SAMPLE DESIGN:
To study the impact of cartoons on school-going children, the research design that will be adopted will be the survey method. For the quantitative collection of data, random sampling will be done.
For quantitative analysis, the respondents from B.R.S. Nagar (urban area) and Sunet Village (rural area) in the Ludhiana city of Punjab will be chosen. Only these areas will be selected because the population of Ludhiana city is very large, 16.2 lakhs, according to the 2011 census. A total of 150 respondents was selected via random sampling, and a questionnaire will be distributed among them to conclude the desired results that would reflect the opinion of the total population. The data will be collected by preparing questions that would answer the study's objectives on behalf of the whole population. The questions will be designed to keep the language very simple as the data is to be collected from rural areas. This is because it might be difficult to get the desired results from rural areas if the language used is going to be very complex.
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TOOL FOR DATA COLLECTION:
A close-ended questionnaire was distributed among 150 respondents from both rural and urban areas belonging to Ludhiana city. The data collected from the questionnaire is quantitative for drawing the results.
FINDINGS AND RESULTS
- Age group of the respondents
From the above column chart, it can be concluded that the majority of the respondents belonged to the age group of 18-24 years. This throws light on the fact that most of the respondents were siblings of those being observed for this study.
- Cartoons and physical behavior relationship
This pie chart has helped us to conclude an answer to the above question. The majority of the respondents, such as 81.3%, feel that cartoons impact children's physical activities. 8.00% of the total respondents deny to this. The remaining 10.7% population feels that cartoons may or may not impact children's physical activities.
- Language and cartoons relationship
Learning the right linguistics and language nuisances at the right age is very important. Therefore, from the above figure, we can conclude that 68.8% of the total respondents feel that cartoons have a significant impact over the language of children. Whereas 25% of the total respondents feel that cartoons may or may not impact the linguistics of children. 6.3% of the total respondents feel that it is not the case.
- Aggression in children as a result of cartoons
Aggression is one emotion that is widely observed in the younger generation or youth. And this is what 39.3% of the total respondents believe in. however, 34.8% of the total respondents say that watching cartoons may or may not be responsible for making children aggressive in nature. 25.9% of the total respondents don't agree with this statement.
- Cartoons impacting the discipline in children
Children are taught to be obedient to elders right from the very beginning. However, 34.8% of the total respondents were in a dilemma when asked the above question. On the other hand, 33.9% of the total respondents agree that exposure to cartoons makes children less obedient in nature. 31.3% of the total respondents believe that it is not the cast.
- Role of cartoons in teaching respect to the children
Being respectful is another positive quality that is inherited into the children. However, a large chunk of the total respondents believe that cartoons have no role to the fact that children are disrespectful in nature. However, some respondents believe that exposure to cartoons can make children disrespectful to elders.
- Genre preferences in children
In today's world, numerous cartoons are available on a wide range of platforms and that too off different genres. However, 31.3% of the total respondents responded that children are more attracted to the action genre when asked the above question. 10.7% of the total respondents feel that children are more attracted to the fantasy genre. 7.1% and 0.9% of the total respondents feel that children are more attracted to drama and none specifically genres, respectively.
- Importance of cartoons decoded
The majority of the respondents favor the statement that, yes, cartoons are important for children. Not much of a gap can be seen between no and maybe categories.
- Cartoons in relation to sex ratio
76.8% of the total respondents feel that cartoons equally impact both girls and boys. However, 21.4% of the total respondents believe that cartoons more impact boys than 1.8% of the total respondents who feel girls have a more significant impact.
- Cartoons in relation to foul language
Foul language is something that is frowned upon and not appreciated among millennials. When asked the above question, a large chunk of the total respondents feels that cartoons are responsible for teaching children how to use foul language. Another segment believes that cartoons have no role to play in this. Some believe that cartoons may or may not have a role in this.
- Brain development and growth pertaining to cartoons
A great percentage of the total respondents feel that cartoons significantly impact brain growth in children. Then there is another segment that completely disagrees to the statement. But some fall in the maybe category.
- Heavy viewing or light viewing?
Children are fond of watching cartoons on television. When asked about the average viewing time, 44.6% of the total respondents responded that their child or sibling spent 1-2 hours watching cartoons. 2-4 hours was the response of 36.6% of the total respondents.10.7% responded that their child or sibling was a heavy viewer, whereas only 8% affirmed to less than an hour category.
- Decoding the relationship between behavior and viewing time
When asked the above question maximum respondents, such as 62.5% said that yes it is the situation, whereas 12.5% was not in the favor. However, 25% of the total respondents felt that this may or may not be the case.
- The role of parents in this situation
And a huge percentage, such as 89.3% of the total respondents, responded that parents should play a role in administering the children's viewing time. 6.3% and 4.5% of the total respondents fell in the category of maybe and no respectively.
- Impact on attribute basis
When asked about the impact of cartoons on children, a huge chunk responded that cartoons have a neutral effect. However, not much of a difference can be seen between positive and negative categories.
- Psychology of children
67% of the total respondents readily agreed to the above-asked question. 21.4% of the total respondents felt that it may or may not be the case. However, 11.6% of the total respondents felt that cartoon have nothing to do psychologically over children.
CONCLUSION
The researcher conducted this study with the help of 150 respondents from B.R.S. Nagar (urban area) and Sunet Village (rural area) in the Ludhiana city of Punjab. The analysis was done by preparing a questionnaire that was distributed among these respondents. The questionnaire helped in achieving the answers to the objectives of the study.
It can conclude that cartoons do have an impact on school-going children. With the help of respondents, it is concluded that cartoons significantly impact the linguistics of children, have a good impact over their physical activities and even contribute to the brain growth in children. And this is where the need of parents to step in arises. Parents are responsible in every way for the overall growth of children. From the results obtained above, it is concluded that parents should also be responsible for keeping an eye on children's behavior patterns and administering their viewing time. Cartoons also impact children's other qualities, such as honesty, obedience, respectfulness, and much more.
It can further be concluded that cartoons psychologically impact children irrespective of their gender. Children are most attracted to cartoons that belong to action genre and cartoons aggravate their level of aggression in them. The results are concluded by providing a questionnaire to the respondents belonging to the age group of 18-40 years.
Myopia is an eye condition wherein the objects closer to the eyes appear clearer but far off objects don't. The condition develops gradually and rapidly, especially in heavy television viewers children. It is a very common condition in India where more than 10 million cases are registered every year. According to Data Bridge Market Research, the myopia treatment market is expected to score a healthy CAGR of more than 5.00% for the forecast period of 2020-2027. Myopia treatment market is expected to generate a good growth rate due to various reasons such as increased incidences of distance vision deficiency due to uncorrected myopia coupled with growing cases of vision loss and technological advancements in the type or range of treatments available in the market such as LASIK surgery.
QUESTIONNAIRE FOR RESEARCH:
Do you think cartoons have an impact on the physical activities of children?
Do you think cartoon impact the linguistics of the children?
Do you think children become more aggressive after being exposed to cartoons?
Do you think children become less obedient after being exposed to cartoons?
Do you think children become less respectful towards elders after being exposed to cartoons?
Which genre (Category) of cartoons is your children or sibling more attracted to?
Do you think cartoons are important for your child or sibling?
Who do you think is more impacted by cartoons?
Do you think children learn foul language from cartoons?
Do you think watching cartoons hampers the brain growth of children?
For how many hours is your child or sibling exposed to cartoons in a day?
- 1 hour
- 1-2 hours
- 2-4 hours
- More than 4 hours
Do you think children who watch cartoons for more than 3 hours a day are more impacted by cartoons than those who watch it for less number of hours?
Do you think parents should administer the time spent by children watching cartoons?
What kind of impact do you think cartoons have on children?
- Positive
- Negative
- Neutral
Do you think cartoons have a psychological impact on children?
- Maybe
REFRENCES
- Impact of cartoon watching on overall development of school going children: a case study in Bhubaneswar city, Odisha- Anita Pandey and Dr. Chandrashree Lenka
- EFFECT ON BEHAVIOR OF CHILDREN DUE TO CARTOON WATCHING: A SHORT TERM STUDY- Swati Tripathi, Anuj Kumar Tripathi, Pallavi Vashisth, Chanchal Gangwar, Shivangi Sharma, and Mudit Mitta
- EFFECTS OF CARTOON CHANNELS ON THE BEHAVIOR OF SCHOOL GOING CHILDREN - A SURVEY STUDY- Vinod S. Koravi
- EFFECTS OF CARTOON SHOWS ON CHILDREN: A STUDY FROM PARENTS PERSPECTIVE- Ms. Meghna Bose and Ms. Leena Philip
- Effects of Cartoon Network on the Behavior of School Going Children (A Case Study of Gujrat City)- Dr. Zahid Yousaf, Munham Shehzad, and Syed Ali Hassan
- Impact of Cartoon Programs on Children's Language and Behavior- Shazia Akbar Ghilzai, Rabia Alam, Zubair Ahmad, Amina Shaukat, Syeda Shahum Noor.
- Impacts of cartoons viewing on the school going kids: Is Really a Trouble to contemplate- Syed Hassan Raza and Sarfraz Gondal
- Effect of cartoons on children - R.G.T.S.Wijethilaka
- Cartoons' Effect in Changing Children Mental Response and Behavior- Khaled Habib and Tarek Soliman.
- Effects of cartoon programs on behavioural, habitual and communicative changes in children- Shailesh Rai, Bhagwan Waskel, Salil Sakalle, Sanjay Dixit, Rajendra Mahore.
