DBMR ICT Market Access Report

Enterprise intelligence supports an organization's learning and integrated information processing capabilities to continuously learn and apply in a strong data culture and gather scaled insights that enable companies to improve business results. Businesses are strongly focusing on combining human expertise with artificial intelligence, machine learning, NLP, and pattern recognition that would help in making intelligent predictions and decisions, enhance vision across the enterprise, and increase employee productivity. Intelligent decision-making can boost sales and marketing campaigns, by helping companies understand how their customers are interacting with their brand, what words they’re using, and what tone they should strike to make them more appealing. It also helps businesses understand their customers better, through tools like chatbots, algorithms, and machine learning, that provide companies with a deeper understanding of their customers’ expectations, pain points, and satisfaction levels.

The application of the digital twin has begun to enter the fast lane. The number of physical assets and processes modeled for digital twins is expected to increase in the coming years, optimizing operational performance, reducing operating costs, along accelerating transformation and innovation. Digital twin technology can be utilized by industries such as manufacturing, supply chain, retail, healthcare, and others, for improved productivity. For instance, in the manufacturing sector, companies utilize digital twins to make predictions regarding expected machine failures, rationalize the manufacturing process and can predict maintenance needs. This technology would also support the IT industry by coordinating with the virtual representation that serves as the real-time digital counterpart of a physical object or process. This further helps the managers to make early informed decisions, reducing major failures, thus ensuring reliability and quality of service to customers and exceeding the regulatory standards of performance.

Due to the pandemic, the sudden shift from centralized workplaces and offices to hybrid workplaces; communication tools, technologies, and applications play a vital role and supporting organizations to continue their activities smoothly. A hybrid workplace offers employees both work from home and works from the office environment, simultaneously. It provides flexibility to the employees, which includes both the concept of physical and digital workspaces. Companies offer flexibility to their workers by providing a hybrid workspace, which has made the work environment completely supportive to every employee and helps them gain good productivity and flexibility. As a result, the demand for communication and space management tools are in demand, which offers the availability of real-time data, automation of desk and meeting room booking, improved video conferencing capabilities, and others.

It includes a rise in hybrid and distributed ecosystems, increased dependency on data-driven decisions, secured infrastructure, and connected experiences to improve productivity.

Approaching of as a service era to reallocate IT budgets in security, cloud platforms, virtual workspaces, and connectivity is resulting in reduced capital expenditures and stable growth for service providers.