The food and beverage ingredients industry is highly driven by emerging food categories such as probiotics, organic, clean labels, and gluten-free products. Similarly, functional food with added components or ingredients containing specific medicinal or psychological benefits have significantly influenced the global food ingredient industry due to the burgeoning demand for healthy food worldwide. Hence, in response to the growing adoption of these innovative food categories, food ingredient manufacturers are progressively emphasizing the development of advanced food and beverages ingredients that offer taste, texture, and tailored solutions according to the requirement of the end-user. These opportunities extend through the value chain, from agricultural companies to manufacturers providing critical ingredients.
Globalization of food supply, rising regulatory standards, increasing food scandals, and scrutiny have piloted the significance of food testing services and logistics to the global food and beverages industry. Increasing international trade has enabled food companies to ensure that their production environment meets the highest standards for quality, safety, and integrity essential to comply with local and international food safety standards, escalating the growth of the food and beverages testing services and logistics market. Besides, growing accreditation of key players with regional government bodies for various testing categories such as pesticide residue testing, pathogen testing, allergen testing, and mycotoxin testing will benefit all supply chain participants from food manufacturers and suppliers, distributors to retailers with food labeling legislation. The advancement in technical aspects, that is, accredited testing laboratories equipped with state of the art instrumentation, food and beverages testing services, and logistics industry, are projected to witness potential opportunities in the global market.
The global food and beverage processing equipment and technology market is influenced by high demand for processed food products such as yogurt, cheese, and processed meat ready-to-eat food products. Artificial intelligence & process automation have put the food and beverage processing equipment and technology industry at the forefront as it has facilitated this industry in various aspects such as sorting packages, food safety compliance, and maintaining cleanliness, among others. The constant development of new technology and the ever-increasing food manufacturing plants worldwide have created several opportunities for this industry to reap significant revenue. Food and beverage processing equipment and technology have started outperforming major industrial segments with a multi-faceted value chain from processing farming commodities to final food products. Therefore, there is a need to adopt new methods, technology, and machinery that will have the least impact on sensory qualities such as color and texture. As a result, major food and beverage equipment manufacturers incorporate state-of-the-art technologies and constantly introduce advanced equipment in the global market.
The convenience food and beverage business is rising in a fast-paced world. Consumers strive for convenience solutions for their food habits and opt for convenience food options for all their meals, from breakfast to dinner. However, offering convenience is not the only factor that propels consumers. The awareness about the product assists consumers to purchase the brand that incorporate the health and wellness concept. Driven by such drastic changes in consumers' demand, every key player operating in the convenience food industry is developing and offering food and beverages products relevant to consumer’s requirements. As a result, convenience food brands that claim healthy and natural ingredients are at the forefront and acquiring a major share in retail shelf space.
Meat and seafood products are the largest nutrition and protein food segment sources which have shown stable growth over the decades, and their demand continues to rise. Innovative meat products from curated meat to savory meat snacks and DIY steak kits have brought a new revenue stream to the global meat industry. However, meat production has a large environmental impact, such as increasing greenhouse gases. In addition, growing awareness regarding these impacts has led to the rise of innovative meat alternatives such as cultured meat and plant-based meat. These mock meat products are projected to act as the key meat substitute with a competitive edge over conventional meat.
COVID-19 pandemic has been the biggest challenge for the HORECA industry that forced to cease numerous HORECA operations. The major players plan to focus on synergizing off-premise and premise sales mix and increasing digital presence as consumers demand seamless digital facilities and convenience, such as drive-through, takeout, and delivery options. Apart from digital maturity and convenience, another important trend thriving among consumers worldwide amid pandemic is safe and healthy food, which has led food service providers to offer more transparency to their customers in providing safe and healthy food options. Given the challenging market scenario, merger and acquisition activities are projected to play a crucial role in HORECA/Foodservice industry in the coming years. New foodservice formats and struggling HORECA chains can gain from aggressive investment strategies and by seeking outside capital to drive the regional and national expansion of the business.
Dietary and nutraceutical supplements market has evolved in recent years, extending the focus of their business to new areas such as customized supplement solutions addressing the requirements of consumers. In response to the growing number of informed and educated consumers and their inclination towards supplements with natural ingredients, dietary and nutraceutical supplements manufacturers are developing and offering products with natural and clean label ingredients such as herbs, roots, and natural essential oils. Similarly, multifunction dietary supplements that support the body's physiological functions maintain health status, promote physical and mental well-being, and reduce disease risk are the most preferred products and are being incorporated in the product portfolio of the key players operating in global dietary and nutraceutical supplements industry.
Consumers seek food and beverages brands that are sustainable, natural, and align with their values, promoting conscious consumerism. They are engaged with purpose-driven brands and are responsive to environmental and social concerns. Thus, to articulate the eloquent value propositions, food and beverage brands offer more transparency in raw materials, production methods, and quality and sustainability standards. Furthermore, the B2C food and beverages products industry is being revolutionized by using technology concerning its online and physical presence as consumers today opt for frictionless and tech-enabled experiences.
The clean label food products trend has come to the fore of the global food industry owing to growing inclination of consumers toward maintaining a healthy lifestyle. It has led to rise in demand for nutrition, natural, artificial ingredient free, and healthy food products. The consumers are being more aware and educated about the adverse effects of consuming unnatural and processed food products. Thus, in the beginning of the last decade, consumers all over the globe started showing preference for fat free, carb free, sugar free, and low calorie food products. However, in recent years consumers have been displaying keen interest in all natural and organic food products that included ingredients that are naturally derived and easy to understand. In response to this global trend of clean label food products, food industry giants made strategic decisions in the recent years to expand and explore opportunities in the clean label business segment.
Consumers today consider protein as an integral part of their daily diet and therefore demand for protein is projected to increase in the future. According to Forum for the Future, a charity and non-profit Organisation, by 2050, the global demand for protein is projected to nearly double owing to the rise in incomes and the population that is projected to reach an estimated 10 billion. In addition, according to, the American Oil Chemist’s Society (ACOC), by 2025 protein ingredient sales will reach USD48 billion globally. Meeting future demand will require a robust protein supply chain that does not depend solely on animal-base protein. Thus, to cater this growing demand for protein and to optimize the huge opportunity in the protein industry, manufacturers are increasing the production of plant-based protein and adopting effective technologies such as fermentation technique to maximize the production.
The covid-19 pandemic has changed consumers’ eating and shopping behaviors and habits to a great extent. Consumers globally are now more inclined toward immunity boosting food and beverages products to build strong immunity against the virus. In response to this trend, key players operating in the global food and beverages industry are developing products attributed toward immunity boosting properties.
Owing to the rise in awareness toward the health benefits offered by fermented food and beverages among the consumers globally, the demand for fermented products, such as kefir, kombucha, sauerkraut, is growing. Moreover, due to the current covid-19 pandemic situation, a notable surge in demand for these products has been seen, in consequent to which the manufacturers have started developing and introducing new and innovative fermented products.
The exponentially rising trend of veganism is not limited to vegan food. It is also gaining huge importance in the beverage industry as well. Vegan has become significant demographic category amounting for almost 79 million vegan consumers all over the world and the number is rising constantly. Thus, manufacturers are exploring food as well as beverages vegan market segments.
There has always been an attention toward herbal and root based ingredients among global consumers in connection to healthy eating as the lifestyle of today’s consumers has become sedentary. Thus, the demand for herbs and roots, such as Ashwagandha, curcumin, cumin, others, has increased as they are characterized by properties, such as anti-oxidants, immunomodulators, anti-microbial, and anti-inflammatory. Consumers all over the world are being more informative and educated about the importance of these herbs and opting for food, beverages, as well as supplements that incorporate these ingredients.