In the world of digital marketing where more and more companies becoming reliant on online portals, seeing it as a vital part to advertise their products/services to enhance brand reputation, customer security, engagement and satisfaction. There is a large portion of content which is user generated put across various social media platforms in form of video, picture, blog posts, testimonials helping in social media outreach and creating authenticity.
Despite the numerous benefits UGC brings to the table, one can’t just let people run rampant with their content about a brand since the level of anonymity the digital world provides making it a highly volatile place.
The goal of this conference is to bring content moderators, policy makers and content creators from various companies and discuss how to set content standards, balance global rules with local context and investigate some of the ways to solve these challenges in a way that balances security, privacy, and freedom of expression.
In the pioneer edition of DBMR Conference on Content Moderation Solution come join us in this enriching knowledge fest where experts will speak on new policy trends and market dynamics perceptions. Together let’s move ahead in the future of effective content promotion benefiting everyone.
Senior Academic Adviser, Innovation & Strategy
Technology & Management Centre for Development, University of Oxford