Global Health and Wellness Food Market – Industry Trends and Forecast to 2031

Health and Wellness Food Market Analysis and Size

The health and wellness food market, particularly products targeting immunity-boosting properties, has witnessed significant growth. With increasing consumer awareness of the importance of a strong immune system, demand for foods rich in antioxidants has surged. Products such as fruits, vegetables, probiotics, and herbal supplements are gaining traction due to their perceived ability to enhance immune function. This trend is further fueled by the ongoing COVID-19 pandemic, driving consumers to prioritize products that support overall health and immunity.

Global health and wellness food market size was valued at USD 878.84 billion in 2023 and is projected to reach a value of USD 1,816.44 billion by 2031, with a CAGR of 9.50% during the forecast period of 2024 to 2031. In addition to the market insights such as market value, growth rate, market segments, geographical coverage, market players, and market scenario, the market report curated by the Data Bridge Market Research team includes in-depth expert analysis, import/export analysis, pricing analysis, production consumption analysis, patent analysis, and consumer behavior.  

Report Scope and Market Segmentation       

Market Definition

Health and wellness foods are nourishing options that contribute positively for health and welfare These foods are typically rich in essential nutrients such as vitamins, minerals, fiber, and antioxidants while being low in unhealthy components such as added sugars, saturated fats, and artificial additives.

Health and Wellness Food Market Dynamics

Drivers

• Growing Preference for Plant-Based Options

The growing preference for plant-based options in the health and wellness food market reflects a shift towards healthier dietary choices. Plant-based foods, such as fruits, vegetables, legumes, nuts, and whole grains are rich in essential nutrients, fiber, and antioxidants while being lower in saturated fats and cholesterol compared to animal-derived products. In addition, plant-based diets have been linked to various health benefits including reduced risk of chronic diseases such as heart disease, diabetes, and certain cancers. This trend underscores consumers' desire for nutritious, sustainable, and environmentally friendly food options, which is driving market growth.

• Aging Population Seeking Healthier Options

As the population ages, there is a heightened focus on healthier options within the health and wellness food market. Older adults are increasingly concerned about maintaining their health and vitality as they age leading them to seek out foods that support their specific nutritional needs. Healthier options often include nutrient-dense foods that can help address age-related health concerns such as bone health, cognitive function, and immune support. This demographic's preference drives demand for products promoting overall well-being and longevity.

Opportunities

• Convenience and On-The-Go Nutrition Solutions

Convenience and on-the-go nutrition solutions cater to the fast-paced lifestyles of consumers seeking health and wellness foods. These options offer quick and easy access to nutritious meals and snacks that fit into busy schedules. Products such as meal replacement bars, pre-packaged salads, smoothies, and portion-controlled snacks provide convenient alternatives to traditional, time-consuming meal preparation. They are often formulated with wholesome ingredients, balanced macronutrients, and added vitamins and minerals, ensuring that consumers can maintain their health-conscious habits even when pressed for time.

• Technological Advancements in Food Production

Technological advancements in food production transform the health and wellness food market by enhancing safety, quality, and nutritional value. Innovations such as precision agriculture, genetic engineering, and food processing techniques allow for the cultivation of nutrient-rich crops, the development of functional foods fortified with vitamins and minerals, and the creation of healthier alternatives to traditional ingredients. Additionally, advancements in food packaging and preservation techniques extend shelf life while maintaining freshness and nutritional integrity. These advancements ensure that consumers have access to a wider range of nutritious and convenient health-focused food options, which is driving the market growth.

Restraints/Challenges

• Shorter Shelf Life for Fresh Products

The shorter shelf life of fresh products presents a hurdle in the health and wellness food market due to its implications on waste and accessibility. Fresh foods, renowned for their superior nutrient content and flavor, are favored by health-conscious consumers. However, their perishable nature necessitates swift consumption or refrigeration, limiting their availability and potentially increasing production costs. Moreover, shorter shelf lives can result in unsold inventory wastage, impacting profitability and sustainability efforts and restraining market growth.

• Lack of Education on Health Benefits

Many consumers may not fully understand the nutritional value or potential health advantages of certain foods, leading to misconceptions or uninformed dietary choices. Without adequate knowledge, individuals may overlook healthier options or rely on misleading marketing claims. This deficiency in understanding can hinder efforts to promote healthier eating habits and may contribute to the prevalence of nutrition-related health issues.  Thus, the lack of education on health benefits poses a significant challenge in the health and wellness food market growth.

This market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the market contact Data Bridge Market Research for an Analyst Brief, our team will help you make an informed market decision to achieve market growth.

Impact and Current Market Scenario of Raw Material Shortage and Shipping Delays

Data Bridge Market Research offers a high-level analysis of the market and delivers information by keeping in account the impact and current market environment of raw material shortage and shipping delays. This translates into assessing strategic possibilities, creating effective action plans, and assisting businesses in making important decisions.

Apart from the standard report, we also offer in-depth analysis of the procurement level from forecasted shipping delays, distributor mapping by region, commodity analysis, production analysis, price mapping trends, sourcing, category performance analysis, supply chain risk management solutions, advanced benchmarking, and other services for procurement and strategic support.

Expected Impact of Economic Slowdown on the Pricing and Availability of Products

When economic activity slows, industries begin to suffer. The forecasted effects of the economic downturn on the pricing and accessibility of the products are taken into account in the market insight reports and intelligence services provided by DBMR. With this, our clients can typically keep one step ahead of their competitors, project their sales and revenue, and estimate their profit and loss expenditures.

Recent Developments

• In May 2022, Oreo launched a new range of gluten-free Oreos in the U.S., Oreo Zero in China, Lacta Intense in Brazil, and Caramilk, a chocolate product, in Australia. These products result from new formulations for health-conscious consumers as health and well-being continue to be a focus of innovation for the company
• In March 2022, Danone launched Activia+ Multi-Benefit Drinkable Yogurt, which supports the immune system. The new drink includes billions of active and live bacteria that support gut health and contains vitamin D, C, and zinc to maintain the immune system. The new product launch helped the company cater to the demand of health-conscious consumers and eventually helped the company in generating more revenue
• In May 2021, PepsiCo launched Soulboost, a functional sparkling water beverage. The product has two varieties: Lift, which supports mental stamina, and Ease, which supports relaxation. The new product launch helped the brand expand in wellness products which will eventually help the company in gaining more revenue. This strategic diversification enhances PepsiCo's market presence and revenue potential within the thriving health and wellness segment

Health and Wellness Food Market Scope

The market is segmented into six notable segments based on type, calorie content, nature, fat content, category, free from category, and distribution channel. The growth amongst these segments will help you analyze meager growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Type

• Functional Food
• Fortified and Healthy Bakery Products
• Healthy Snacks
• BFY Foods
• Beverages
• Chocolates
• Others

Calorie Content

• No-Calorie
• Low Calories
• Reduced-Calorie

Nature

• Non-GMO
• GMO

 Fat Content

• No Fat
• Low Fat
• Reduced-Fat

 Category

• Conventional
• Organic

Free From Category

• Gluten-Free
• Dairy-Free
• Soy-Free
• Nut-Free
• Lactose-Free
• Artificial Flavor-Free
• Artificial Color-Free
• Others

Distribution Channel

• Store-Based Retailers
• Non-Store Retailers

Health and Wellness Food Market Regional Analysis/Insights

The market is analyzed and market size insights and trends are provided by type, taste, calorie content, nature, fat content, category, free from category, and distribution channel as reffrence above.

The countries covered in the market report are U.S., Canada, Mexic, Germany, Sweden, Poland, Denmark, Italy, U.K., France, Spain, Netherlands, Belgium, Switzerland, Turkey, Russia, Rest of Europe in Europe, Japan, China, India, South Korea, New Zealand, Vietnam, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific, Brazil, Argentina, Rest of South America as a part of South America, U.A.E, Saudi Arabia, Oman, Qatar, Kuwait, South Africa, and Rest of the Middle East and Africa.

North America dominates the health and wellness food market due to the increase in the demand for nutritional and fortified food products among U.S. consumers.

Asia-Pacific is expected to be the fastest growing region in the health and wellness food market owing to the rising trend of increased consumption of healthy food and beverage products.

The country section of the report also provides individual market impacting factors and changes in regulation in the market domestically that impact the current and future trends of the market. Data points such as down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, the impact of domestic tariffs, and trade routes are considered while providing forecast analysis of the country data.

Competitive Landscape and Health and Wellness Food Market Share Analysis

The market competitive landscape provides details by competitors. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, and application dominance. The above data points provided are only related to the companies' focus related to the market.

Some of the major players operating in the market are:

• Danone (France)
• PepsiCo (U.S.)
• U.S.General Mills Inc. (U.S.)
• Kashi (U.S.)
• The Quaker Oats Company (U.S.)
• Mars, Incorporated (U.S.)
• Abbott (U.S.)
•  Huel Inc. (U.K.)
• Green Valley Dairies (New Zealand)
• LIBERTÉ (Canada)
• Chobani, LLC. (U.S.)
• Stonyfield Farm, Inc. (U.S.)
• Forager Project (U.S.)
• Kite Hill (U.S.)
• LAVVA (Israel)
• Alter Eco Foods(U.S.)
• Lake Champlain Chocolates (U.S.)
• Simply Good Foods USA, Inc. (U.S.)
• Maspex (Poland)
• Mondelez International. (U.S.)
• Kellogg Co. (U.S.)
• Nestlé (Switzerland)
• Yakult Honsha Co., Ltd. (Japan)
• GSK plc. (U.K.)

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