Global Health and Wellness Food Market – Industry Trends and Forecast to 2030

Global Health and Wellness Food Market, By Type (Functional Food, Fortified and Healthy Bakery Products, Healthy Snacks, BFY Foods, Beverages, Chocolates and Others), Calorie Content (No-Calorie, Low Calories and Reduced-Calorie), Nature (Non-GMO and GMO), Fat Content (No Fat, Low Fat and Reduced-Fat), Category (Conventional and Organic), Free From Category (Gluten-Free, Dairy-Free, Soy-Free, Nut-Free, Lactose-Free, Artificial Flavor-Free, Artificial Color-Free and Others) and Distribution Channel (Store-Based Retailers and Non-Store Retailers) – Industry Trends and Forecast to 2030.

Health and Wellness Food Market Analysis and Size

The global health and wellness food market is growing faster than the packaged food industry, owing to shifting customer tastes toward a more natural and functional offering to adopt a more holistic approach to a balanced diet. The growing number of individuals altering their eating habits and embracing a balanced nutritional diet and active lifestyle is a major element driving the growth of the health and wellness food industry. People worldwide are realizing the value of a healthy diet, exercise, and regular physical activity, which is critical for the market's growth.

Data Bridge Market Research analyses that the global health and wellness food market which was USD 802.59 million in 2022, is expected to reach USD 1,647.38 million by 2030, and is expected to undergo a CAGR of 9.5% during the forecast period of 2023 to 2030. “Low Calories” dominates the calorie content segment of the global health and wellness food market owing to the growing demand for low calorie diets. In addition to the insights on market scenarios such as market value, growth rate, segmentation, geographical coverage, and major players, the market reports curated by the Data Bridge Market Research also include in-depth expert analysis, geographically represented company-wise production and capacity, network layouts of distributors and partners, detailed and updated price trend analysis and deficit analysis of supply chain and demand.

Health and Wellness Food Market Scope and Segmentation

Market Definition

Food, Health, and Wellness are all interconnected. The food we consume and where it comes from impact our health and fitness. Wellness stems from the balanced food we incorporate into our daily lives. Health is not just eating better foods but also lowering tension and stress and exercising regularly. Food, health, and well-being foods can help reduce the risk or treatment of disease and improve physical or mental performance by including a functional element or a modification in processing.

Global Health and Wellness Food Market Dynamics

Drivers

• Rising Demand for Protein-Based Nutritional and Healthy Food and Beverages

There is a rapid demand for protein-based, healthy food and beverages as consumers have become more health-conscious and prefer food with more nutritional value and health benefits that will help them maintain a healthy diet. In addition, protein-based beverages provide better nourishment as it contains a high amount of protein and other beneficial nutrients, thus, being a protein-rich source, they boost energy and nourish the body to a greater extent. Also, consumers are aware that protein increases metabolism and helps maintain weight which enables consumers to demand more protein-based healthy food products.

• Growing Demand for Clean Label Food

Clean label food products contain ingredients that are most natural and less processed. Consumers are opting for healthy and clean food options to live a healthier lifestyle, thus increasing the demand for health and wellness food products. Consumers are becoming more inclined toward clean, labeled food free from preservatives or additives to continue a particular lifestyle. Also, the awareness regarding promoting a sustainable environment by using clean label products is boosting the market's growth. The rising demand for clean label food enables health and wellness manufacturers to introduce more products, which adds to the market's growth.

Opportunity

• Change in Eating Habits and Lifestyle of Millennials

The millennials' changing eating habits are more inclined towards conscious indulgence, which means that while they want to indulge in eating out and eating right, they want to be mindful of what they eat and select their places after thorough consideration. Millennials are willing to pay for fresh, healthy food. They love food and flavors from multiple cultures and engage in distribution channels like meal services and smoothie deliveries. Thus, the changing eating habits of millennials create an opportunity for the global health and wellness food market.

Restraint/Challenge

• Increasing Regulation on Fortified Food and Beverages

Regulations are applied to fortified food and beverages to maintain consumer transparency and avoid adulteration. Various labeling, claims, and other laws related to fortified food and beverages let consumers understand the food's nutrient and micronutrient content. These strict regulations are applied to fortified food and beverages related to labeling and claims and others for consumers to understand the nutritional value of the food. However, sometimes it gets difficult for manufacturers to fulfill all the rules and regulations, which may impact the market negatively.

This global health and wellness food market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the global health and wellness food market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Impact and Current Market Scenario of Raw Material Shortage and Shipping Delays

Data Bridge Market Research offers a high-level analysis of the market and delivers information by keeping in account the impact and current market environment of raw material shortage and shipping delays. This translates into assessing strategic possibilities, creating effective action plans, and assisting businesses in making important decisions.

Apart from the standard report, we also offer in-depth analysis of the procurement level from forecasted shipping delays, distributor mapping by region, commodity analysis, production analysis, price mapping trends, sourcing, category performance analysis, supply chain risk management solutions, advanced benchmarking, and other services for procurement and strategic support.

Expected Impact of Economic Slowdown on the Pricing and Availability of Products

When economic activity slows, industries begin to suffer. The forecasted effects of the economic downturn on the pricing and accessibility of the products are taken into account in the market insight reports and intelligence services provided by DBMR. With this, our clients can typically keep one step ahead of their competitors, project their sales and revenue, and estimate their profit and loss expenditures.

Recent Developments

• In May 2022, Oreo is launching a new range of gluten-free Oreos in the United States, Oreo Zero in China, Lacta Intense in Brazil, and Caramilk, a chocolate product, in Australia. These products result from new formulations for health-conscious consumers as health and well-being continue to be a focus of innovation for the company.
• In March 2022, Danone launched Activia+ Multi-Benefit Drinkable Yogurt, which supports the immune system. The new drink includes billions of active and live bacteria that support gut health and contains vitamin D, C, and zinc to maintain the immune system. The new product launch helped the company cater to the demand of health-conscious consumers and eventually helped the company in gaining more revenue.
• In May 2021, PepsiCo launched Soulboost, a functional sparkling water beverage. The product has two varieties: Lift, which supports mental stamina, and Ease, which supports relaxation. The new product launch helped the brand expand in wellness products which will eventually help the company in gaining more revenue

Global Health and Wellness Food Market Scope

The global health and wellness food market is segmented on the basis of type, calorie content, nature, fat content, category, free from category, and distribution channel. The growth amongst these segments will help you analyse meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

TYPE

• Functional Food
• Fortified and Healthy Bakery Products
• Healthy Snacks
• BFY Foods
• Beverages
• Chocolates
• Others

CALORIE CONTENT

• No calorie
• Low calories
• Reduced calorie

NATURE

• Non-GMO
• GMO

FAT CONTENT

• No fat
• Low fat,
• Reduced-fat

CATEGORY

• Conventional
• Organic

FREE FROM CATEGORY

• Gluten-Free
• Dairy-Free
• Soy-Free
• Nut-Free
• Lactose-Free
• Artificial Flavor Free
• Artificial Color Free
• Others

DISTRIBUTION CHANNEL

• Store-Based Retailers
• Non-Store Retailers

Global Health and Wellness Food Market Regional Analysis/Insights

The global health and wellness food market is analysed and market size insights and trends are provided by country, type, calorie content, nature, fat content, category, free from category, and distribution channel as referenced above.

The countries covered in the global health and wellness food market report are U.S., Canada and Mexico in North America, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe in Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E., South Africa, Egypt, Israel, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA), Brazil, Argentina and Rest of South America as part of South America

North America dominates the global health and wellness food market due to the increase in the demand for nutritional and fortified food products among U.S. consumers.

Asia-Pacific is expected to witness significant growth in the global health and wellness food market during the forecast period of 2023 to 2030 owing to the rising trend of increased consumption of healthy food and beverage products.

The country section of the report also provides individual market impacting factors and changes in regulation in the market domestically that impacts the current and future trends of the market. Data points like down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.

Competitive Landscape and Global Health and Wellness Food Market Share Analysis

The global health and wellness food market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to global health and wellness food market.

Some of the major players operating in the global health and wellness food market are:

• Danone (France)
• PepsiCo (U.S.)
• Clif Bar & Company (California)
• General Mills Inc.(U.S.)
• Kashi (California)
• The Quaker Oats Company (U.S.)
• Mars, Incorporated (U.S.)
• Abbott (U.S.)
• Huel Inc. (U.K.)
• Green Valley Dairies (New Zealand)
• LIBERTÉ (Canada)
• Yoplait USA, Inc. (U.S.)
• Chobani, LLC. (U.S.)
• Stonyfield Farm, Inc. (New Hampshire)
• SO DELICIOUS DAIRY FREE (U.S.)
• Forager Project (U.S.)
• Kite Hill (California)
• LAVVA (Israel)
• Enjoy Life (Kentucky)
• Barrel. Site by Barrel (U.S.)
• The Simply Good Foods Company (Georgia)
• Alter Eco (U.S.)
• Lake Champlain Chocolates (U.S.)
• Simply Good Foods USA, Inc.(U.S.)
• Maspex (Poland)
• Mondelez International. (U.S.)
• Kellogg Co. (U.S.)
• Nestlé (Switzerland)
• Yakult Honsha Co., Ltd.(Japan)
• GSK Group of Companies (U.K.).