Global Health And Wellness Food Market, By Type (Functional Food, Fortified and Healthy Bakery Products, Healthy Snacks, BFY Foods, Beverages, Chocolates and Others), Calorie Content (No-Calorie, Low Calories and Reduced-Calorie), Nature (Non-GMO and GMO), Fat Content (No Fat, Low Fat and Reduced-Fat), Category (Conventional and Organic), Free From Category (Gluten-Free, Dairy-Free, Soy-Free, Nut-Free, Lactose-Free, Artificial Flavor-Free, Artificial Color-Free and Others) and Distribution Channel (Store-Based Retailers and Non-Store Retailers), Industry Trends And Forecast To 2029.
Market Analysis and Insights
The global health and wellness food market is growing faster than the packaged food industry, owing to shifting customer tastes toward a more natural and functional offering to adopt a more holistic approach to a balanced diet. The growing number of individuals altering their eating habits and embracing a balanced nutritional diet and active lifestyle is a major element driving the growth of the health and wellness food industry. People worldwide are realizing the value of a healthy diet, exercise, and regular physical activity, which is critical for the market's growth. However, high prices of health and wellness foods and high maintenance costs may hamper the market's growth.
The rising consumption of organic food made from natural ingredients over inorganic products will open up new chances for the global health and wellness food market. In contrast, high competition among market players may challenge the market's growth.
Data Bridge Market Research analyses that the global health and wellness food market will grow at a CAGR of 9.3% during the forecast period of 2022 to 2029.
Report Metric
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Details
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Forecast Period
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2022 to 2029
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Base Year
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2021
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Historic Year
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2020 (Customizable to 2019 - 2015)
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Quantitative Units
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Revenue in Billion, Currency in USD
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Segments Covered
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By Type (Functional Food, Fortified and Healthy Bakery Products, Healthy Snacks, BFY Foods, Beverages, Chocolates and Others), Calorie Content (No-Calorie, Low Calories and Reduced-Calorie), Nature (Non-GMO and GMO), Fat Content (No Fat, Low Fat and Reduced-Fat), Category (Conventional and Organic), Free From Category (Gluten-Free, Dairy-Free, Soy-Free, Nut-Free, Lactose-Free, Artificial Flavor-Free, Artificial Color-Free and Others) and Distribution Channel (Store-Based Retailers and Non-Store Retailers
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Regions Covered
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U.S., Canada, Mexico in North America, Spain, Italy, France, Germany, U.K, Switzerland, Netherlands, Belgium, Russia, Turkey and rest of Europe in Europe, China, Japan, Australia, India, Philippines, Indonesia, Singapore, South Korea, Malaysia, Thailand and rest of Asia-Pacific in Asia-Pacific, South Africa, Saudi Arabia, UAE, Kuwait and rest of Middle East & Africa in Middle East & Africa, Brazil, Argentina and rest of South America in South America
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Market Players Covered
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Danone, PepsiCo, Clif Bar & Company, General Mills Inc., Kashi, The Quaker Oats Company, Mars, Incorporated, Abbott, Huel Inc., Green Valley Dairies, LIBERTÉ, Yoplait USA, Inc., Chobani, LLC., Stonyfield Farm, Inc., SO DELICIOUS DAIRY FREE, Forager Project, Kite Hill, LAVVA, Enjoy Life, Barrel. Site by Barrel, The Simply Good Foods Company, Alter Eco, Lake Champlain Chocolates, Simply Good Foods USA, Inc., Maspex, Mondelēz International., Kellogg Co., Nestlé, Yakult Honsha Co., Ltd., GSK Group of Companies.
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Market Definition
Food, Health, and Wellness are all interconnected. The food we consume and where it comes from impact our health and fitness. Wellness stems from the balanced food we incorporate into our daily lives. Health is not just eating better foods but also lowering tension and stress and exercising regularly. Food, Health, and Well-Being foods can help reduce the risk or treatment of disease and improve physical or mental performance by including a functional element or a modification in processing.
Global Health and Wellness Food Market Dynamics
Drivers
- Rising demand for protein-based nutritional and healthy food & beverages
There is a rapid demand for protein-based, healthy food and beverages as consumers have become more health-conscious and prefer food with more nutritional value and health benefits that will help them maintain a healthy diet. Additionally, protein-based beverages provide better nourishment as it contains a high amount of protein and other beneficial nutrients; thus, being a protein-rich source, they boost energy and nourish the body to a greater extent. Also, consumers are aware that protein increases metabolism and helps maintain weight which enables consumers to demand more protein-based healthy food products.
Consumers are becoming aware that protein increases metabolism and helps maintain weight which enables consumers to demand more protein-based healthy food products. Thus the rising demand for protein-based food products is expected to be a major driver in the growth of the global health and wellness food market.
- Growing demand for clean label food
Clean label food products contain ingredients that are most natural and less processed. Consumers are opting for healthy and clean food options to live a healthier lifestyle, thus increasing the demand for health & wellness food products. Consumers are becoming more inclined toward clean, labeled food free from preservatives or additives to continue a particular lifestyle. Also, the awareness regarding promoting a sustainable environment by using clean label products is boosting the market's growth. The rising demand for clean label food enables health & wellness manufacturers to introduce more products, which adds to the market's growth.
Therefore, the increasing number of manufacturers gaining clean label safety products to offer high-quality products to the consumers and fulfill their growing need for clean label & healthy food is expected to propel the market growth of the Global Health and Wellness Food Market.
Opportunities
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Change in eating habits and lifestyle of millennials
The millennials' changing eating habits are more inclined towards conscious indulgence, which means that while they want to indulge in eating out and eating right, they want to be mindful of what they eat and select their places after thorough consideration. Millennials are willing to pay for fresh, healthy food. They love food and flavors from multiple cultures and engage in distribution channels like meal services and smoothie deliveries. Thus, the changing eating habits of millennials create an opportunity for the global health and wellness food market.
Thus, these changing eating preferences create an opportunity for the nutritional food and beverages market, and manufacturers are trying to fulfill the demands of millennials. This is projected to create ample opportunities for the growth of the global health and wellness food product market.
Restraints/Challenges
- Increasing regulation on fortified food & beverages
Regulations are applied to fortified food & beverages to maintain consumer transparency and avoid adulteration. Various labeling, claims, and other laws related to fortified food & beverages let consumers understand the food's nutrient and micronutrient content. These strict regulations are applied to fortified food & beverages related to labeling and claims and others for consumers to understand the nutritional value of the food. However, sometimes it gets difficult for manufacturers to fulfill all the rules and regulations, which may impact the market negatively.
Thus, it is sometimes challenging for a manufacturer to implement all the regulations, which may hinder the growth of the global health and wellness food market.
Post COVID-19 Impact on Global Health and Wellness Food Market
The COVID-19 pandemic has affected the global health and wellness food market significantly. The persistence of COVID-19 for a longer period has affected the supply chain as it got disrupted, and it became difficult to supply the food products to the consumers, initially decreasing the demand for food products. However, post covid, the demand for health and wellness food products has increased significantly owing to increased awareness about the side effects of unhealthy food and the urge to stay fit and healthy. Consumers are trying to have the healthiest products such as plant-based, vegan, and nutritional food and beverages to avoid medical conditions.
Thus, the trend of having healthy eating patterns has significantly affected the market, which is leading the market towards rapid growth in the coming years.
Recent Developments
- In May 2022, Oreo is launching a new range of gluten-free Oreos in the United States, Oreo Zero in China, Lacta Intense in Brazil, and Caramilk, a chocolate product, in Australia. These products result from new formulations for health-conscious consumers as health and well-being continue to be a focus of innovation for the company
Global Health and Wellness Food Market Scope
Global health and wellness food market is segmented based on type, calorie content, nature, fat content, category, free from category, and distribution channel. The growth amongst these segments will help you analyze major growth segments in the industries and provide the users with a valuable market overview and market insights to make strategic decisions to identify core market applications.
Type
- Functional Food
- Fortified and Healthy Bakery Products
- Healthy Snacks
- BFY Foods
- Beverages
- Chocolates
- Others
By type, the global health and wellness food market is segmented into functional food, fortified and healthy bakery products, healthy snacks, BFY foods, beverages, chocolates, and others.
Calorie Content
- No calorie
- Low calories
- Reduced calorie
By calorie content, the global health and wellness food market is segmented into no calorie, low calories, and reduced calorie.
Nature
- Non-GMO
- GMO
By nature, the global health and wellness food market is segmented into non-GMO and GMO.
Fat Content
- No fat
- Low fat,
- Reduced-fat
By fat content, the global health and wellness food market is segmented into no fat, low fat, and reduced fat.
Category
- Conventional
- Organic
By category, the global health and wellness food market is segmented into conventional and organic.
Free From Category
- Gluten-Free
- Dairy-Free
- Soy-Free
- Nut-Free
- Lactose-Free
- Artificial Flavor Free
- Artificial Color Free
- Others
By free from category, the global health and wellness food market is segmented into gluten free, dairy free, soy free, nut free, lactose free, artificial flavor free, artificial color free and others.
Distribution Channel
- Store-Based Retailers
- Non-Store Retailers
By distribution channel, the global health and wellness food market is segmented into store based retailers and non-store retailers.
Global Health and Wellness Food Market Regional Analysis/Insights
Global health and wellness food market are analyzed, and market size insights and trends are provided based on as referenced above.
The countries covered in the global health and wellness food market report are the U.S., Canada, Mexico in North America, Spain, Italy, France, Germany, U.K, Switzerland, Netherlands, Belgium, Russia, Turkey and rest of Europe in Europe, China, Japan, Australia, India, Philippines, Indonesia, Singapore, South Korea, Malaysia, Thailand and rest of Asia-Pacific in Asia-Pacific, South Africa, Saudi Arabia, UAE, Kuwait and rest of Middle East & Africa in Middle East & Africa, Brazil, Argentina and rest of South America in South America.
North America is expected to dominate the global health and wellness food market in terms of market share and revenue. U.S. is expected to dominate the North America health and wellness food market due to the increase in the demand for nutritional and fortified food products among U.S. consumers. Spain is expected to dominate the Europe health and wellness food market owing to the rising trend of increased consumption of healthy food and beverage products. China is anticipated to dominate the Asia-Pacific market due to the easy availability of required raw materials. It is estimated to maintain its dominance during the forecast period due to increased demand for nutritional and fortified food products and growing consumer demand for organic food.
The region section of the report also provides individual market impacting factors and changes in regulations in the market that impact the current and future trends of the market. Data points, such as new and replacement sales, country demographics, disease epidemiology, and import-export tariffs, are some of the major pointers used to forecast the market scenario for individual countries. In addition, the presence and availability of global brands and their challenges faced due to high competition from local and domestic brands and the impact of sales channels are considered while providing forecast analysis of the country data.
Competitive Landscape and Global Health and Wellness Food Market Share Analysis
The competitive global health and wellness food market provide details about the competitors. Details include company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, Global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, and application dominance. The above data points are only related to the companies' focus on the global health and wellness food market.
Some of the major players operating in the global health and wellness food market are Danone, PepsiCo, Clif Bar & Company, General Mills Inc., Kashi, The Quaker Oats Company, Mars, Incorporated, Abbott, Huel Inc., Green Valley Dairies, LIBERTÉ, Yoplait USA, Inc., Chobani, LLC., Stonyfield Farm, Inc., SO DELICIOUS DAIRY FREE, Forager Project, Kite Hill, LAVVA, Enjoy Life, Barrel. Site by Barrel, The Simply Good Foods Company, Alter Eco, Lake Champlain Chocolates, Simply Good Foods USA, Inc., Maspex, Mondelēz International., Kellogg Co., Nestlé, Yakult Honsha Co., Ltd., GSK Group of Companies, among others.
Research Methodology
Data collection and base year analysis are done using data collection modules with large sample sizes. The market data is analyzed and estimated using market statistical and coherent models. In addition, market share analysis and key trend analysis are the major success factors in the market report. The key research methodology used by the DBMR research team is data triangulation which involves data mining, analysis of the impact of data variables on the market, and primary (industry expert) validation. Apart from this, data models include Vendor Positioning grids, Market Time Line Analysis, Market Overview and Guide, Company Positioning Grid, Company Market Share Analysis, Standards of Measurement, Global Vs Regional, and Vendor Share Analysis. Please request an analyst call in case of further inquiry.
Customization Available
Data Bridge Market Research is a leader in advanced formative research. We take pride in servicing our existing and new customers with data and analysis that match and suits their goal. The report can be customized to include price trend analysis of target brands understanding the market for additional countries (ask for the list of countries), clinical trial results data, literature review, refurbished market, and product base analysis. Market analysis of target competitors can be analyzed from technology-based analysis to market portfolio strategies. We can add as many competitors that you require data about in the format and data style you are looking for. Our team of analysts can also provide you with data in crude raw excel files pivot tables (Factbook) or can assist you in creating presentations from the data sets available in the report.
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