Global Gut Health Supplements Market, By Product (Prebiotics, Probiotics, Digestive Enzymes, Polyphenols, Others), Distribution Channel (OTC, Prescribed) - Industry Trends and Forecast to 2030.
Gut Health Supplements Market Analysis and Size
The shift towards altered eating habits characterized by a higher intake of processed and high-sodium foods in developed and emerging economies poses a significant risk to gut health. These dietary changes are closely linked to an increase in gastrointestinal disorders, including irritable bowel syndrome, acid reflux, and inflammatory bowel diseases. Consequently, the rising prevalence of such conditions is expected to drive the growth of the gut health supplements market. Consumers are increasingly seeking probiotics, prebiotics, and other supplements to help mitigate the adverse effects of their dietary choices and maintain a healthy gut, making this market a key player in the broader health and wellness industry.
The gut health supplements market is expected to gain market growth in the forecast period of 2023 to 2030. Data Bridge Market Research analyses the market is expected to reach USD 21.85 billion by 2030 from 11.72 billion in 2022 growing at a CAGR of 8.1% during the forecast period. The “probiotics” segment is expected to dominate the global gut health supplements market. This is because probiotics contain beneficial bacteria that support digestive health and are widely sought after due to their proven effectiveness in promoting a balanced gut microbiome. In addition to the insights on market scenarios such as market value, growth rate, segmentation, geographical coverage, and major players, the market reports curated by the Data Bridge Market Research also include in-depth expert analysis, geographically represented company-wise production and capacity, network layouts of distributors and partners, detailed and updated price trend analysis and deficit analysis of supply chain and demand.
Report Scope and Market Segmentation
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Report Metric |
Details |
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Forecast Period |
2023 to 2030 |
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Base Year |
2022 |
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Historic Years |
2021 (Customizable to 2015-2020) |
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Quantitative Units |
Revenue in USD Billion, Volumes in Units, Pricing in USD |
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Segments Covered |
Product (Prebiotics, Probiotics, Digestive Enzymes, Polyphenols, Others), Distribution Channel (OTC, Prescribed) |
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Countries Covered |
U.S., Canada, Mexico, Germany, Sweden, Poland, Denmark, Italy, U.K., France, Spain, Netherland, Belgium, Switzerland, Turkey, Russia, Rest of Europe, Japan, China, India, South Korea, New Zealand, Vietnam, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC), Brazil, Argentina, Rest of South America, U.A.E., Saudi Arabia, Oman, Qatar, Kuwait, South Africa, and Rest of Middle East and Africa |
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Market Players Covered |
Cargill Incorporated (U.S.), ADM (U.S.), Dupont (U.S.), Evonik (Germany), BASF SE (Germany), DSM (Netherlands), Ajinomoto Co., Inc. (Japan), Novozymes A/S (Denmark), Chr. Hansen Holding A/S (Denmark), TEGASA (Spain), Nutreco (Netherlands), Kemin Industries Inc. (U.S.), Adisseo (France), Alltech (Nicholasville), Global And Energy Drinks International (France), Centafarm SRL (Italy), Bentoli (U.S.), and Novus International (U.S.) |
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Market Opportunities |
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Market Definition
Gut health supplements are dietary supplements that people take in addition to their regular diets to aid digestion and gut health. These supplements help the body break down carbohydrates, fats, and proteins, which results in better nutrient absorption and digestion.
Global Gut Health Supplements Market Dynamics
Drivers
- Increased Health Awareness
Growing awareness of the importance of gut health in overall well-being is a significant driver. Consumers are increasingly seeking gut health supplements to address digestive issues and promote a healthier microbiome, which fuels market growth.
- Lifestyle and Diet Changes
Modern lifestyles, characterized by stress, processed foods, and antibiotic usage, can negatively impact gut health. These factors drive the demand for gut health supplements as people look to mitigate the effects of their lifestyles on their digestive systems.
Opportunity
- Research and Product Development
Advancements in gut health research provide opportunities for product development. The market can leverage scientific insights to create innovative, evidence-based supplements that cater to specific gut-related issues and preferences.
Restraint/Challenge
- Regulatory Hurdles
Regulatory challenges can hinder market growth. Ensuring product efficacy and safety while complying with varying regulations across different regions is a complex task for manufacturers.
- Competition and Consumer Skepticism
The market is becoming crowded with various products, and consumers may be skeptical about the effectiveness of gut health supplements. Manufacturers need to establish trust through transparency, quality control, and education to overcome this challenge.
This gut health supplements market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the gut health supplements market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.
Recent Developments
- In February 2022, Organic India launched daily pack supplements which are on-the-go supplements with whole herb formulas designed to address needs such as stress and mood changes, immunity, and cognitive and digestive health
- In September 2021, Wedderspoon announced the launch of its newest product line, Manuka Honey Digestive Gummies. The product comes in two varieties: Tropical and Berry. The Tropical gummies contain a proprietary blend of prebiotics and DE111 probiotics, as well as premium chamomile and ginger, and the Berry gummies contain elderberry and DE111 probiotic for digestive and immune support
- In March 2021, PanTheryx Inc. announced that it had purchased TruBiotics, a probiotic supplement brand, and its trademarks from Bayer HealthCare LLC. PanTheryx's current brands and ingredient offerings, including Life's First Natural, dairy colostrum, and prebiotics, were combined with TruBiotics to create a full spectrum of nutritional supplements that support comprehensive digestive and immune health at all stages of life
Global Gut Health Supplements Market Scope
The gut health supplements market is segmented on the basis of product and distribution channel. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.
Product
- Prebiotics
- Probiotics
- Digestive Enzymes
- Polyphenols
- Others
Distribution Channel
- OTC
- Prescribed
Global Gut Health Supplements Market Regional Analysis/Insights
The gut health supplements market is analyzed and market size insights and trends are provided by country, product and distribution channel as referenced above.
The countries covered in the gut health supplements market report are U.S., Canada, Mexico, Germany, Sweden, Poland, Denmark, Italy, U.K., France, Spain, Netherland, Belgium, Switzerland, Turkey, Russia, Rest of Europe, Japan, China, India, South Korea, New Zealand, Vietnam, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC), Brazil, Argentina, Rest of South America, UAE, Saudi Arabia, Oman, Qatar, Kuwait, South Africa, Rest of Middle East and Africa.
North America dominates the market for gut health supplements due to the rise in digestive disorders and lifestyle-related diseases.
Asia-Pacific is expected to be the fastest-growing region in terms of growth in the gut health supplements market, owing to rising population awareness, rising disposable income, and an increasing elderly population.
The country section of the report also provides individual market impacting factors and changes in regulation in the market domestically that impacts the current and future trends of the market. Data points like down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.
Competitive Landscape and Gut Health Supplements Market Share Analysis
The gut health supplements market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies’ focus related to gut health supplements market.
Some of the major players operating in the gut health supplements market are:
- Cargill Incorporated (U.S.)
- ADM (U.S.)
- Dupont (U.S.)
- Evonik (Germany)
- BASF SE (Germany)
- DSM (Netherlands)
- Ajinomoto Co., Inc. (Japan)
- Novozymes A/S (Denmark)
- Chr. Hansen Holding A/S (Denmark)
- TEGASA (Spain)
- Nutreco (Netherlands)
- Kemin Industries Inc. (U.S.)
- Adisseo (France)
- Alltech (Nicholasville)
- Energy Drinks International (France)
- Centafarm SRL (Italy)
- Bentoli (U.S.)
- Novus International (U.S.)
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