Global Superfood Market, By Type (Fruits, Vegetables, Grains and Cereals, Meat, Herbs and Roots), Distribution Channel (Supermarkets/ Hypermarkets, Online Channels, Traditional Grocery Stores, Convenience Stores), Application (Snacks and Savory, Beverages, Bakery and Confectionery, Convenience/Ready to Eat Foods, Meat, Fish, and Poultry, Fruits and Vegetables, Others) – Industry Trends and Forecast to 2029.
Superfood Market Analysis and Size
Growing consumer interest in a healthy diet and the benefits of wellness has resulted in a thriving food and beverage industry in recent years, and this trend is expected to continue throughout the forecast period. This is expected to drive demand for superfoods in the coming years.
Data Bridge Market Research analyses that the superfood market was valued at USD 152.71 billion in 2021 and is expected to reach the value of USD 339.44 billion by 2029, at a CAGR of 10.50% during the forecast period. In addition to the insights on market scenarios such as market value, growth rate, segmentation, geographical coverage, and major players, the market reports curated by the Data Bridge Market Research also include in-depth expert analysis, geographically represented company-wise production and capacity, network layouts of distributors and partners, detailed and updated price trend analysis and deficit analysis of supply chain and demand.
Superfood Market Scope and Segmentation
2022 to 2029
2020 (Customizable to 2014 - 2019)
Revenue in USD Billion, Volumes in Units, Pricing in USD
Type (Fruits, Vegetables, Grains and Cereals, Meat, Herbs and Roots), Distribution Channel (Supermarkets/ Hypermarkets, Online Channels, Traditional Grocery Stores, Convenience Stores), Application (Snacks and Savory, Beverages, Bakery and Confectionery, Convenience/Ready to Eat Foods, Meat, Fish, and Poultry, Fruits and Vegetables, Others)
U.S., Canada and Mexico in North America, Germany, Sweden, Poland, Denmark, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe in Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA), Brazil, Argentina and Rest of South America as part of South America
Market Players Covered
ADM (U.S.), Del Monte Pacific Group (U.S.), Barlean’s Organic Oils LLC (U.S.), Creative Nature (U.K.), Rhythm Superfoods LLC (U.S.), Navitas Organics (U.S.), APAX Partners (U.K.), Suncore Foods Inc. (U.S.), Bulk Superfoods (Australia), Superlife Co. PTE Ltd (India), The Green Labs LLC (U.S.), Supernutrients (U.K.), NATURE SUPERFOODS (Singapore), Kilaru Naturals Private Limited (India)
Superfoods are nutrient-dense edible items that help people maintain their overall health and well-being while lowering their risk of developing life-threatening diseases. They are high in vitamins, essential fatty acids, fibres, antioxidants, and minerals, all promoting healthy skin, nails, and hair growth.
Superfood Market Dynamics
- Growing prevalence of chronic diseases is creating demand for nutritious food
One of the key factors positively influencing the market is the rising prevalence of diabetes, obesity, and heart-related medical ailments as a result of sedentary lifestyles and unhealthy dietary patterns. Furthermore, rising health consciousness among individuals and growing awareness of the benefits of a healthy and nutritious diet primarily drive superfood sales. Furthermore, the growing consumer preference for gluten-free and vegan food items presents manufacturers with lucrative growth opportunities.
- Influence of social media and use of superfood ingredients in personal care industry
The market is being driven by the increasing influence of social media and rising investments in celebrity endorsements by industry players. Furthermore, the growing use of superfood ingredients in personal care products such as shampoos, serums, lotions, and body oils is expected to drive market growth. Aside from that, rapid urbanisation and hectic schedules are increasing demand for RTE food products, which is propelling market growth.
The strong distribution network and omni-channel presence of superfood manufacturers will create additional opportunities for the superfood market to grow during the forecast period.
However, the high prices of such products are likely to stifle the growth of the superfood market during the forecast period.
This superfood market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the superfood market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.
Impact and Current Market Scenario of Raw Material Shortage and Shipping Delays
Data Bridge Market Research offers a high-level analysis of the market and delivers information by keeping in account the impact and current market environment of raw material shortage and shipping delays. This translates into assessing strategic possibilities, creating effective action plans, and assisting businesses in making important decisions.
Apart from the standard report, we also offer in-depth analysis of the procurement level from forecasted shipping delays, distributor mapping by region, commodity analysis, production analysis, price mapping trends, sourcing, category performance analysis, supply chain risk management solutions, advanced benchmarking, and other services for procurement and strategic support.
COVID-19 Impact on Superfood Market
The recent outbreak of coronavirus has critically impacted the superfood market. Almost every sector has been grievously hit by the pandemic and affected the day-to-day work-related functions. As a result, the food and beverage industry had to bear financial losses, therefore negatively impacting the superfood market. On the brighter side, the manufacturers are focusing on developing better products, keeping in mind the new market trends to fulfil consumer requirements in the post-pandemic phase. New technological advancements will further help to excel the availability of superfood in the developing and emerging markets post pandemic.
Expected Impact of Economic Slowdown on the Pricing and Availability of Products
When economic activity slows, industries begin to suffer. The forecasted effects of the economic downturn on the pricing and accessibility of the products are taken into account in the market insight reports and intelligence services provided by DBMR. With this, our clients can typically keep one step ahead of their competitors, project their sales and revenue, and estimate their profit and loss expenditures.
Global Superfood Market Scope
The superfood market is segmented on the basis of type, application and distribution channel. The growth amongst these segments will help you analyse meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.
- Grains and Cereals
- Snacks and Savoury
- Bakery and Confectionery
- Convenience/Ready to Eat Foods
- Meat, Fish, and Poultry
- Fruits and Vegetables
Superfood Market Regional Analysis/Insights
The superfood market is analysed and market size insights and trends are provided by country, application and distribution channel as referenced above.
The countries covered in the superfood market report are U.S., Canada and Mexico in North America, Germany, Sweden, Poland, Denmark, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe in Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA), Brazil, Argentina and Rest of South America as part of South America.
North America dominates the superfood market due to rising product popularity, high nutritional content, and low calorie level. Because of the availability of natural resources, the introduction of modern technology, highly educated farmers, and an organised distribution channel.
Europe is expected to grow in the superfood market during forecast period of 2022 to 2029.
The country section of the report also provides individual market impacting factors and changes in market regulation that impact the current and future trends of the market. Data points like down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.
Competitive Landscape and Superfood Market Share Analysis
The superfood market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to superfood market.
Some of the major players operating in the superfood market are:
- ADM (U.S.)
- Del Monte Pacific Group (U.S.)
- Barlean’s Organic Oils LLC (U.S.)
- Creative Nature (U.K.)
- Rhythm Superfoods LLC (U.S.)
- Navitas Organics (U.S.)
- APAX Partners (U.K.)
- Suncore Foods Inc. (U.S.)
- Bulk Superfoods (Australia)
- Superlife Co. PTE Ltd (India)
- The Green Labs LLC (U.S.)
- Supernutrients (U.K.)
- NATURE SUPERFOODS (Singapore)
- Kilaru Naturals Private Limited (India)