Product Launch (Blog)

Jul, 20 2023

Energy Drinks Navigating Health Regulations and Shifting Consumer Preferences


Energy drinks, also referred to as electrolyte drinks, are functional beverages specifically formulated to aid athletes in replenishing water, electrolytes, and energy levels during and after training or competitions. These drinks offer the general population advantages like revitalization, immediate energy boost, enhanced focus, and quicker response times. Taurine, caffeine, herbs, vitamins, and other components are commonly found in energy drinks, contributing to their unique composition and potential consumer benefits.

According to Data Bridge Market Research, the Energy Drinks Market accounted for USD 93.3 billion in 2021 and is expected to reach USD 244.54 billion by 2029. The market is expected to grow with a CAGR of 12.80% in the forecast period of 2022 to 2029.

“Increasing trend of fitness activities globally drives the market’s growth”

In Egypt, the demand for energy drinks has been driven by the growing popularity of alternative fitness activities like yoga and aerobics and the increasing trend of participating in half and full marathons. Additionally, consumers' raising awareness of the health hazards posed by non-organic sports and energy drinks has led to a surge in the availability of beverages that incorporate natural ingredients like organic guarana and raw green coffee bean extracts. Consequently, more manufacturers are entering the market with these healthier alternatives to cater to consumers' evolving preferences, contributing to the market’s growth.

What restraints the growth of the energy drinks market?

“Strict regulations hindering the market’s growth”

Stringent rules and regulations constrain the energy drinks market. These regulations often impose restrictions on the formulation, labeling, advertising, and distribution of energy drinks. Stricter rules may limit the use of certain ingredients, set maximum caffeine content, require explicit warning labels, and control marketing practices targeting specific age groups. Compliance with these regulations can be challenging for manufacturers and may increase operational costs. As a result, the growth of the energy drinks market may be hindered by the burden of adhering to these stringent rules and regulations.

Segmentation: Energy Drinks Market

The energy drinks market is segmented on the basis of product type, type, application, ingredients, and distribution channel.

  • On the basis of product type, the energy drinks market has been segmented into non-alcoholic and alcoholic.
  • On the basis of type, the energy drinks market has been segmented into inorganic and organic.
  • On the basis of application, the energy drinks market has been segmented into before exercise, recovery, and during exercise.
  • On the basis of ingredients, the energy drinks market has been segmented into taurine, caffeine, guarana, vitamin B, L-carnitine, antioxidants, and others.
  • On the basis of distribution channel, the energy drinks market has been segmented into store based retailers and non-store retailing.

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Recent Developments

  • In 2021, GoodSport, a startup based in Rosemont, Illinois, has announced its plans to nationally launch a 97 percent dairy sports drink as a competitor to well-established brands. The company aims to make the product readily available to consumers by offering it on popular platforms such as Amazon and their own website, goodsport.
  • In 2020, The Coca-Cola Company has expanded its product portfolio with the introduction of Powerade Power Water and Powerade Ultra. These new offerings are specifically tailored to cater to the evolving exercise preferences focused on endurance. Powerade Ultra is formulated with electrolytes that are 50% higher than those found in regular Powerade, along with the inclusion of creatine. Both product lines are available in three different flavors and are notable for being sugar-free and calorie-free options.
  • In 2019, Coca-Cola has introduced its sports drink Powerade to the Indian market as part of its strategy to diversify its product portfolio. This move aims to cater to the preferences of Indian consumers who lean towards non-sweetened beverages rather than carbonated drinks. By expanding its offerings, Coca-Cola aims to provide more options and choices for Indian consumers who have a preference for non-sugary fizzy beverages.

The Prominent Key Players Operating in the Energy Drinks Market Include:

  • Monster Energy Company. (U.S.)
  • The Kraft Heinz Company. (U.S.)
  • Stokely-Van Camp, Inc. (U.S.)
  • PepsiCo (U.S.)
  • The Coca-Cola Company. (U.S.)
  • Red Bull (Austria)
  • Nestlé S.A. (Switzerland)
  • Carlsberg Breweries A/S (Denmark)
  • NEALKO ORAVAN, spol s.r.o (Slovakia)
  • Kabisa B.V. (Netherlands)
  • Asia Brewery Incorporated (Philippines)
  • Otsuka Pharmaceutical Co., Ltd. (Japan)
  • Dali Foods Group Co., Ltd. (China)
  • Eastroc Beverage Group Co Ltd (China)

Above are the key players covered in the report, to know about more and exhaustive list of energy drinks market companies contact,

Research Methodology: Egypt Energy Drinks Market

Data collection and base year analysis are done using data collection modules with large sample sizes. The market data is analyzed and estimated using market statistical and coherent models. In addition, market share analysis and key trend analysis are the major success factors in the market report. The key research methodology used by DBMR research team is data triangulation which involves data mining, analysis of the impact of data variables on the market, and primary (industry expert) validation. Apart from this, data models include Vendor Positioning Grid, Market Time Line Analysis, Market Overview and Guide, Company Positioning Grid, Company Market Share Analysis, Standards of Measurement, Egypt vs Regional and Vendor Share Analysis. Please request analyst call in case of further inquiry.

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