The global fitness equipment market is experiencing robust growth, driven by rising health consciousness, increasing awareness of lifestyle-related diseases, and the growing popularity of home workouts. The demand for fitness equipment such as treadmills, stationary bikes, ellipticals, and strength training machines has surged, particularly following the COVID-19 pandemic, which accelerated the shift towards at-home fitness solutions. Technological advancements, including the integration of virtual training programs, smart connectivity, and personalized workout tracking, are enhancing user engagement and driving product innovation. The commercial segment, encompassing gyms, health clubs, and corporate wellness programs, continues to contribute significantly to market growth,
Global Fitness Equipment Market is expected to reach USD 17.58 billion by 2030 from USD 10.23 billion in 2023, with a growing CAGR of 7.0% during the forecast period 2023 to 2030.
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Below are the Top Fitness Equipment Companies with a Significant Market Share:
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Rank
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Company
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Overview
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Product Portfolio
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Sales Geographical Coverage
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Developments
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1.
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Life Fitness
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Life Fitness is a global leader in commercial fitness equipment, offering a comprehensive range of cardio and strength training machines, including treadmills, stationary bikes, ellipticals, and weight training equipment. Life Fitness integrates advanced technology into its equipment, providing features like virtual workouts, performance tracking, and connectivity with fitness apps. With a strong global distribution network and partnerships with health clubs, corporate wellness programs, and hospitality sectors, Life Fitness plays a significant role in driving growth in the global fitness equipment market.
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Americas, Middle East and Africa, Asia-Pacific, and Europe
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In August 2021, Life Fitness announced new addition to its ICG Connect System as part of its growing digital ecosystem of indoor cycling offerings. ICG Connect is an all-in-one multimedia solution that brings experiential fitness to group cycling by integrating real-time performance data via riders’ connected bikes with video-based programming. The latest upgrades combined classic indoor cycling with technology and entertaining content, allowing instructors to deliver more immersive group classes. This has helped company to expand group training awareness to expand its business.
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2.
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iFIT
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iFIT Health & Fitness Inc. is a leading global provider of connected fitness equipment and interactive fitness content, renowned for its innovative approach to blending hardware and digital experiences. With a strong emphasis on home fitness solutions and technological innovation, iFIT has positioned itself as a major player in the global fitness equipment market, catering to the growing demand for connected fitness experiences. The company's expansive digital content library and commitment to continuous innovation drive its growth and influence in both residential and commercial fitness sectors.
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iFIT, Weider, NordicTrack, ProForm, Freemotion, Sweat, 29029
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Americas, Middle East and Africa, Asia-Pacific, and Europe
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In October 2021, iFIT announced multi-year partnership with Official Connected Treadmill and Digital Fitness Content Subscription partner of the Boston, Chicago, London and New York City Marathons. These partnerships expanded iFIT’s defining, long-term content strategy which engaged subscribers through powerful interactive workouts around the globe This has helped company to expand its business.
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3.
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Johnson Health Tech
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Johnson Health Tech is a prominent global manufacturer of fitness equipment, offering a wide portfolio of products. The company specializes in commercial and home fitness equipment, including treadmills, ellipticals, stationary bikes, and strength training machines. Johnson Health Tech is known for its focus on innovation, integrating smart technology and interactive training features into its products to enhance user experience. With a strong presence in both established and emerging markets, the company continues to expand its footprint globally, contributing significantly to the growth of the fitness equipment industry.
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Asia-Pacific
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In June 2022, Johnson Health Tech announced the acquisition of the fitness division of Cravatex Brands Limited, a prior distributor for Johnson Health Tech, which has become the first fitness equipment company to have a wholly-owned subsidiary in India. With its continued investment in product development and manufacturing expertise, Johnson Health Tech upgraded the fitness industry. This has helped the company to expand its business.
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4.
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TECHNOGYM S.p.A
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Technogym S.p.A is a global leader in fitness and wellness solutions, offering premium fitness equipment with a focus on design, technology, and performance. The company’s product range includes cardio machines, strength training equipment, and wellness software, catering to both commercial gyms and home fitness users. The company is renowned for its high-quality, stylish products and has served as the official supplier of fitness equipment for multiple Olympic Games. With a strong presence in over 100 countries, Technogym is a key player in the global fitness equipment market, driving innovation and promoting wellness lifestyles.
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Americas, Middle East and Africa, Asia-Pacific, and Europe
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In March 2022, Technogym, the world's leading brand of fitness, sports and health equipment and digital services, which has been operating in the Emirates for more than 20 years, announced the opening of a new store and Technogym Experience Center in Dubai, located on Jumeirah Beach. In an exclusive commercial and luxury area near Burj Al Arab. The new building is the largest Technogym Experience Center abroad and the perfect place for both consumers and industry players to live the Technogym Experience, which consists of design, superior biomechanics, digital technologies, interior design, and training. This has helped the company to expand its business
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5.
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Nautilus, Inc.
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Nautilus, Inc. is a leading manufacturer of innovative home fitness equipment, known for its brands Bowflex, Schwinn, and Nautilus. Nautilus integrates advanced technology into its equipment, featuring digital connectivity, virtual coaching, and performance tracking through platforms like JRNY™, its personalized fitness app. The company’s emphasis on convenience, user engagement, and smart fitness solutions has made it a prominent player in the growing home fitness segment of the global fitness equipment market.
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Americas, Europe, and Asia
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In September 2022, Nautilus, Inc., an innovation leader in home fitness, announced the launch of the Bowflex BXT8J treadmill with JRNY adaptive fitness app compatibility at select online and in-store retail partners providing customers with a complete fitness solution at an affordable price point. The Bowflex BXT8J treadmill offers high-performance cardio combined with the ability to pair the user’s device to the JRNY adaptive fitness app. This has helped company to expand its product portfolio.
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Conclusion
The global fitness equipment market is set for continued growth, driven by increasing health consciousness, technological advancements, and the sustained popularity of both home-based and commercial fitness solutions. While North America and Europe remain dominant due to established fitness cultures and advanced infrastructure, emerging markets in Asia-Pacific are rapidly expanding, fueled by rising disposable incomes and growing awareness of healthy lifestyles. The integration of smart technology and virtual training options is reshaping consumer engagement, making fitness more accessible and personalized. Despite challenges such as high equipment costs and supply chain disruptions, the market’s future looks promising, supported by evolving consumer preferences, digital fitness trends, and ongoing innovation in equipment design and functionality.
