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Aug, 21 2023

Stay Fresh and Confident: Exploring the World of Antiperspirants and Deodorants

Antiperspirants and deodorants are personal care products that manage body odor and sweat. They have various applications, primarily for underarm use. Antiperspirants reduce sweat production, while deodorants mask and neutralize odor. The key features include long-lasting effectiveness, pleasant fragrances, quick-drying formulas, and skin-friendly ingredients. Individuals of all ages and genders widely use these products to maintain personal hygiene, boost confidence, and feel fresh throughout the day, providing comfort and protection against unpleasant body odor and excessive sweating.

According to Data Bridge Market Research, the Global Antiperspirants and Deodorants Market is expected to grow with a CAGR of 4.38% in the forecast period of 2022 to 2029 and is likely to reach USD 85.49 billion by 2029.

“Growing interest in antiperspirant and deodorant boosts the market’s growth”

The antiperspirant and deodorant market is experiencing growth due to the growing interest in these products. As personal hygiene and grooming become increasingly important, individuals are seeking effective solutions to combat body odor and perspiration. Antiperspirant and deodorant products offer a convenient and practical way to address these concerns. The market growth is driven by factors such as changing lifestyles, increasing disposable incomes, and the availability of a wide range of products catering to different preferences, scents, and formulations, meeting the diverse needs of consumers.

What restraints the growth of the global antiperspirants and deodorants market?

“High energy consumption associated with the manufacturing process restraints the market’s growth”

The growth of the antiperspirant and deodorant market is constrained by the high costs associated with these products. Manufacturing high-quality antiperspirants and deodorants involves expensive ingredients, research and development, packaging, and marketing expenses. These costs can result in higher retail prices, making the products less affordable for some consumers. Additionally, intense competition in the market puts pressure on companies to keep prices competitive, limiting profit margins and potentially hindering investment in innovation. The high costs involved in producing and distributing antiperspirants and deodorants can impede the market's growth.

Segmentation: Global Antiperspirants and Deodorants Market

The global antiperspirants and deodorants market is segmented on the basis of function, ingredients, and distribution channel.

  • On the basis of function, the antiperspirants and deodorants market has been segmented into aerosol spray, cream, roll-on, and gel.
  • On the basis of ingredients, the antiperspirants and deodorants market has been segmented into alcohol, antimicrobials, conditioner and moisturizer, fragrances, paraben and propellants, and others.
  • On the basis of distribution channel, the antiperspirants and deodorants market has been segmented into store based and non-store based.

Regional Insights: Asia-Pacific dominates the global antiperspirants and deodorants market

Asia-Pacific region is predicted to continue a dominant position among other regions worldwide because of the increasing youth population and changing lifestyles. As the youth population expands and lifestyle patterns evolve, there is a greater demand for personal care products, including antiperspirants and deodorants, driving the market's growth in the region.

North America is expected to grow during the forecast period of 2022-2029 due to the increasing emphasis on personal care, leading to significant spending on personal hygiene. As individuals prioritize self-care and hygiene, there is a heightened demand for antiperspirant and deodorant products, driving market expansion in the region.

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The Prominent Key Players Operating in the Global Antiperspirants and Deodorants Market Include:

  • Colgate-Palmolive Company (U.S.)
  • Beiersdorf (Germany)
  • Henkel Adhesives Technologies India Private Limited (India)
  • Procter & Gamble (U.S.)
  • Unilever (U.K./Netherlands)
  • adidas India Marketing Pvt. Ltd. (India)
  • CHANEL (France)
  • Christian Dior SE (France)
  • Church & Dwight Co., Inc. (U.S.)
  • CavinKare (India)
  • The Estée Lauder Companies (U.S.)
  • L'Oréal (France)
  • McNROE Consumer Products Private Limited (India)
  • Shiseido Co., Ltd. (Japan)
  • needl (U.S.)
  • Tom's of Maine, Inc. (U.S.)
  • TTK (India)
  • Revlon Consumer Products Corporation (U.S.)
  • Yardley London (U.K.)

Above are the key players covered in the report, to know about more and exhaustive list of global antiperspirants and deodorants market companies contact,

Research Methodology: Global Antiperspirants and Deodorants Market

Data collection and base year analysis are done using data collection modules with large sample sizes. The market data is analyzed and estimated using market statistical and coherent models. In addition, market share analysis and key trend analysis are the major success factors in the market report. The key research methodology used by DBMR research team is data triangulation which involves data mining, analysis of the impact of data variables on the market, and primary (industry expert) validation. Apart from this, data models include Vendor Positioning Grid, Market Time Line Analysis, Market Overview and Guide, Company Positioning Grid, Company Market Share Analysis, Standards of Measurement, Global vs Regional and Vendor Share Analysis. Please request analyst call in case of further inquiry.

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