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Jul, 06 2023

Global Beard Grooming Products Market Rising the Trend of Well-Groomed Beards


Beard grooming includes a wide range of products designed to enhance and maintain facial hair. These products are specifically formulated to control and shape the beard, promote healthy growth, and address patchy or thin facial hair issues. The development of the beard is influenced by hormonal factors, particularly dihydrotestosterone (DHT) and testosterone levels. Beard care products serve as cosmetic solutions that nourish the facial hair, moisturize the skin, and ensure a soft and smooth beard texture.

According to Data Bridge Market Research the Beard Grooming Products Market accounted for USD 21.87 billion in 2022, and expected to reach USD 38.14 billion by 2030. The market is expected to grow with a CAGR of 7.20% in the forecast period of 2023 to 2030.

“Increased focused on personal care”

Men's grooming has emerged as a significant driver of market growth. With a heightened focus on appearances, men invest in high-quality apparel, engage in physical activities, and utilize innovative grooming products. Sporting a well-groomed beard has become a confidence booster, offering a mature look. In order to achieve this, consumers are turning to innovative beard grooming products, including razors and shavers with advanced styling features. Additionally, using shampoos, gels, oils, and moisturizers ensures proper maintenance, preventing hair from appearing unkempt and flaky, contributing to the market’s growth.

What restraints the growth of the beard grooming products market?

“Unsafe chemical-based beard grooming products”

The use of chemical-based beard grooming products has raised safety concerns among consumers. These products often contain potentially harmful chemicals such as parabens, sulfates, and synthetic fragrances. Prolonged exposure to these chemicals can lead to skin irritation, allergies, and long-term health risks. As a result, consumers seek safer alternatives, such as natural and organic beard grooming products, which provide effective care without compromising their health and well-being, restraining the market’s growth.

Segmentation: Beard Grooming Products Market

The beard grooming products market is segmented on the basis of mode of product type, product purpose, price range, sales channel, category and end-user.

  • On the basis of product type, the beard grooming products market has been segmented into oil and serum, cream and balm, gel and wax, cleanser, equipment and accessories, others.
  • On the basis of product purpose, the beard grooming products market has been segmented into medicated, general purpose.
  • On the basis of price range, the beard grooming products market has been segmented into economic, premium.
  • On the basis of sales channel, the beard grooming products market has been segmented into direct sales, indirect sales, e-commerce, supermarket/hypermarket, independent stores, others.
  • On the basis of category, the beard grooming products market has been segmented into conventional, organic.
  • On the basis of end-user, the beard grooming products market has been segmented into household, commercial.

Regional Insights: Europe Dominates the Beard Grooming Products Market

Europe dominates the beard grooming products market in terms. The surge in sales of beard grooming products in Spain is driven by higher disposable income and growing awareness of personal grooming. The proliferation of men's salons also plays a significant role in boosting the demand for these products.

Asia-Pacific is anticipated to be the fastest developing region during the forecast period of 2023-2030 owing to the men's willingness to invest in grooming products and their significant expenditure on personal appearance contributing to the market growth.

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The Prominent Key Players Operating in the Beard Grooming Products Market Include:

  • L'Oréal S.A. (France)
  • Procter and Gamble (U.S.)
  • Unilever (U.K.)
  • Koninklijke Philips N.V (Netherlands)
  • Shiseido Company (Japan)
  • Johnson & Johnson Private Limited (U.S.)
  • Revlon Group (U.S.)
  • Conair Corporation (U.S.)
  • Estée Lauder Companies Inc. (U.S)
  • Yves Rocher (France)
  • Wahl Clipper Corporation (U.S.)
  • Panasonic Corporation (Japan)
  • Spectrum Brands (U.S.)
  • Andis Company (U.S.)
  • Syska (U.S.)
  • Beiersdorf AG (Germany)
  • Kroger (U.S.)
  • Coty Inc. (U.S.)

Above are the key players covered in the report, to know about more and exhaustive list of beard grooming products market companies contact,

Research Methodology: Global Beard Grooming Products Market

Data collection and base year analysis are done using data collection modules with large sample sizes. The market data is analyzed and estimated using market statistical and coherent models. In addition, market share analysis and key trend analysis are the major success factors in the market report. The key research methodology used by DBMR research team is data triangulation which involves data mining, analysis of the impact of data variables on the market, and primary (industry expert) validation. Apart from this, data models include Vendor Positioning Grid, Market Time Line Analysis, Market Overview and Guide, Company Positioning Grid, Company Market Share Analysis, Standards of Measurement, Global vs Regional and Vendor Share Analysis. Please request analyst call in case of further inquiry.

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