DRIVERS:

INCREASING AESTHETIC APPEARANCE

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The main concern of breast reconstruction is to reform the breast after the mastectomy or lumpectomy. Nowadays the aesthetic surgery is the major dominating surgery for the breast reconstruction amongst the woman population for restoring the breast shape. The breast surgery is mostly performed for aesthetic and reconstructive reasons. As per the American society of plastic surgeons published news states that around 18 million people underwent the surgical and minimally invasive cosmetics procedures in the U.S.

According to the British Association of Aesthetic Plastic Surgeons (BAAPS) in 2017, the number of women who underwent breast augmentation has increased by 6.00% compared to the  previous year making it the  again the most popular cosmetic surgery procedure. So with the increasing aspiration to look more beautiful women’s are preferred breast surgeries.

GROWING AWARENESS ABOUT RECONSTRUCTIVE BREAST SURGERIES

Nowadays the increasing awareness about breast reconstructive surgeries is enhancing gradually as the women undergoing the mastectomy or lumpectomy surgeries are not aware about the breast reconstruction options.  Hence, several  initiatives are taken by many awareness programs organized  by healthcare community such as breast reconstruction awareness day is an awareness campaign which is designed for promoting the  public education, patient care and research on breast reconstruction.

• In U.S., breast reconstruction awareness campaign is sponsored by the American Society of Plastic Surgeons (ASPS) and The Plastic Surgery (The PSF) providing financial support to various corporations, institutions as well as private and individual practices.

Thus we can easily conclude stating that with the rise in the increasing awareness about the breast reconstruction by several awareness programs discussing about the various breast reconstruction surgeries available they can always opt for the right treatment. This concern and demand amongst the population is helping in the market growth.

RESTRAINT:

PRODUCT RECALL

The recall of product have impact the growth of breast reconstruction market. Regulatory authorities recall the breast reconstructive product due to health safety issue. Every country has irts own regulatory authorities which is responsible for monitoring the regulation of the health care related product. The agency includes FDA (Food Drug Administration), EMEA (European Medicines Agency), MHLWA (Ministry of Health, Labour and Welfare). Hepatitis B:  It is a most common infection from a needle stick injury. It is happed when there is accidental percutaneous injury by an injection needle that may result in exposure to blood or other body fluids.

• In 2019, Mentor Worldwide LLC (U.S)a part of Johnson & Johnson Medical Devices “Memory Shape” breast implant has recalled by FDA regulatory authorities. The product recall was made mainly because of not meeting the study requirement of number of patients enrolled in the Memory Shape breast implant. In 2019, FDA sent warning letter to Sientra (U.S) for safety and biocompatibility of silicone-based implants. As per FDA the company has failed to meet enrolment milestones for recipients of its MemoryShape breast implant, which was approved in June 2013.

OPPORTUNITY:

EMERGING MARKETS

Emerging countries can be seen as a great opportunity for companies which are dealing in breast implant devices. Because in emerging countries the increasing number of breast cancers, breast reconstruction awareness program as well as number of companies existing is comparatively more than others.

The emerging nations such as India, China, Thailand, Brazil has become the potential countries to emerge up in the market. These countries are also one of the fastest-growing economies in the world. The high cost of the medical devices and higher quality and advance technological medical devices are being developed by the manufacturers from Brazil, China, Korea, Taiwan, Mexico and India, countries all of which are making and building up their domestic industries for the global competition. Major growth opportunity for breast reconstruction market due to rising prevalence of breast cancer in emerging countries attract the global companies for investment in emerging countries such as Brazil, Chile,  China, Colombia,  Hungary, Indonesia, India and many more.

• In August 2016, 4D printed model used in reconstructive surgery for a cancer patient. In this breast reconstruction surgery 4D printing involve which structurally related to 3D printing structure which is capable of self-assembling within the body. Through this implant positive proliferation of tissues were noticed in patient.

CHALLENGE

POST-SURGERY COMPLICATION

Breast reconstruction surgery raised number of complication after the surgery such as the women who used tissues transplanted from the belly area suffered from weaker abdominal muscles. Some problems with breast surgeries are mentioned below:

• Blood clots: Post surgery is increasing the risk of blood clots in legs as well as smaller risk of   blood clot in lungs.
• Wound infection: After surgery there are increasing risk of infections which is the most common problem with tissue expansion reconstruction
• Fluid Under the wound: Post surgery produce can cause the fluid to get collected under the wound causing of swelling or seroma.

Market Trends:

Global breast reconstruction market is segmented into six notable segments such as technology, type, reconstruction shape, placement, end user, distribution channel.

• On the basis of technology, the market is segmented into inframammary, trans-axillary, peri-areolar, transumbilical. In 2019, inframammary segment is projected to lead with 38.70% shares and also growing with the highest CAGR of 8.9% in the forecast period of 2019 to 2026.
• On the basis of type, the market is segmented into alloplastic, autologous. Alloplastic is further segmented into breast implant, tissue expanders, implants accessories. Breast implant is further categorized into silicone and saline. In 2019, autologous segment is projected to lead with 69.05% shares whereas alloplastic segment is growing with the highest CAGR of 8.1% in the forecast period of 2019 to 2026.
• On the basis of reconstruction shape, the market is segmented into round implant shape, anatomical implant shape, round expander shape, anatomical expander shape. In 2019, round implant shape segment is projected to lead with 44.84% shares and also growing with the highest CAGR of 8.8% in the forecast period of 2019 to 2026.
• On the basis of placement, the market is segmented into dual-plane insertion, subglandular insertion, submuscular insertion. In 2019, dual-plane insertion segment is projected to lead with 44.08% shares and also growing with the highest CAGR of 8.9% in the forecast period of 2019 to 2026.
• On the basis of distribution channel, the market is segmented into direct tenders, retail. In 2019, direct tender segment is projected to lead with 73.08% shares and also growing with the highest CAGR of 8.5% in the forecast period of 2019 to 2026.
• On the basis of end user, the market is segmented into hospitals, clinics, ambulatory surgical centers. In 2019, hospital segment is projected to lead with 60.84% shares and also growing with the highest CAGR of 8.6% in the forecast period of 2019 to 2026.

Major Players: Global Breast Reconstruction Market

Some of the major players operating in this market are Johnson & Johnson Services, Inc, Sientra Inc, GC Aesthetics PLC, Arion Laboratories., Cereplas, Shanghai Kangning Medical Device Co. Ltd., Implantech Associates Inc, G&G Biotechnology Ltd, Polytech Health & Aesthetics GMBH, Hansbiomed Co. Ltd, Ideal Implant Incorporated, Guangzhou Wanhe Plastic Materials Co., Ltd., Establishment Labs S.A, Groupe Sebbin SAS, RTI Surgical, Inc, AirXpanders, Inc, PMT Corporation and others.