Global Customer Experience Platforms Market is Expected to Register a Healthy CAGR in the Forecast Period of 2019 to 2026

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Global Customer Experience Platforms Market

Customer experience platform is a platform created by the businesses so that they can interact with the customers and get their views and feedback on their product or services. This software collects the data like feedback, views, complaints etc. so that they can use them to improve their services and make their business better. They also help the customers if they face any problems or issues. This is a very good technique to build up a good relationship with the customers.

Segmentation: Global Customer Experience Platforms Market

Global customer experience platforms market is segmented on the basis of:

  • Interaction Point- Stores, Websites, Email, Call Centre, Mobile Apps, Social Media
  • Deployment- On-Premise, Cloud Deployment
  • Platforms- Windows, iOS, Android
  • Vertical- IT & Telecommunication, BFSI, Healthcare, Consumer Goods & Retail, Hospitality, Transportation & Logistics, Media & Entertainment, Government
  • Enterprise Size- Small Enterprises, Medium Enterprises, Large Enterprises
  • Geography- North America, South America, Europe, Asia-Pacific, Middle East and Africa

Key Market Competitors: Global Customer Experience Platforms Market

Few of the major competitors currently working in the customer experience platforms market are Avaya Inc., IBM Corporation, Huawei Technologies Co. Ltd., Qualtrics, Zendesk, Oracle, OpenText Corp, SAS Institute Inc., Adobe, Cisco, Zoho Corporation Pvt. Ltd., Tech Mahindra Limited, Software AG, Tata Consultancy Services Limited, Google Forms, and SurveyMonkey.

Recent Developments

  • In November 2018, Zoho Corporation Pvt. Ltd. launched “Zoho CRM Plus”, their new customer experience platform that provides all of its departments such as sales, marketing, customer support and operations under one platform enabling the users of this platform complete transparency and segregation of their feedbacks.
  • In September 2018, Adobe announced the launch of “Adobe Experience Platform”, formerly known as “Adobe Cloud Platform” industry’s first open customer experience platform that enables the data scientists and analytics to extract all the customer database and preferences from one place as it creates one single view of this database for extraction as well as viewing purposes.

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