Global Customer Self-Service Software Market: Rising Adoption of Web- Self Service Solutions Enhances the Market Growth

Customer Self-Service Software Market

Customer self-service is a type of online support that enables end-users to use software to access data and conduct routine tasks without a live customer service representative's guidance. They helps the user to find the solution themselves usually through a knowledge base or automated task management platform. They have the ability to provide 24/7 support and efficient data access. This software is usually used in customer relationship management systems and employees management system. The success of these customer self-service usually depend upon the quality and quantity of data which is available easily. They are way more cost- effective as compared to the live customer service representative. This software is widely used in industries such as BFSI, manufacturing, media & entertainment, IT & Telecom, among others.

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Some of the factors responsible for the growth of this Global Customer Self-Service Software Market are:

  • Rising penetration of web self-service solutions: Web self-service is a kind of electronic help which is specially designed so that customers and employees can access information and other data routine tasks over the Internet without requiring contact with a company representative. They are usually done through web portals which usually consist of navigation signals and other relevant information to help the customer move quickly through the facilities. Today many business and other organizations are adopting web self-services solutions they are more efficient and productive as compared to the telephone or email service
  • Increasing needs to develop a better customer relationship: In business it is very important to maintain relationship with customer as it helps them to understand and to create a deep relationship with them.  This will provide them opportunity to know about the needs and requirement of their customers and cater better solutions. For this many businesses are adopting customer relationship management system. These system are enhancing customer services, helping the businesses to reach new customers, increases customer revenues, enhances effective cross and up selling of products, and also simplifies sales and marketing processes

The global customer self-service software market is segmented on the basis of deployment type as cloud & on-premises; type as solutions &services;  vertical as banking, financial services & insurance (BFSI), manufacturing, retail & e-commerce, education, media & entertainment, it & telecommunication, healthcare & life sciences, transportation & logistics, utilities, government & public, and others

Some of the launches and acquisitions in the Global Customer Self-Service Software Market are:

  • In March 2018, Verint Systems Inc. announced the launch of their new customer self-service capabilities which consist of smart virtual assistants (IVAs) and open, modular Artificial Intelligence (AI) chatbots Verint Intelligent Virtual Assistant. The main aim of the launch is to provide clients solutions for simplifying, modernizing and automating customer engagement, including powerful AI-based self-service solutions across voice and digital channels. This new solution will help the customers to get high quality experience and get more information
  • In August 2017, Medallia, Inc. announced the update to Medallia Experience Cloud called Admin Suite that will help the companies to control their customer feedback programs. Admin Suite means companies can write surveys as simply as they do with their favorite online survey tool while experiencing the reliability of business-grade software. With this companies can create their own surveys and reports but the answers from these surveys are also combined with all other customer information for a one-stop view of the customer

“According to Data Bridge Market Research, global customer self-service software market is set to witness a healthy CAGR of 18.38% in the forecast period of 2019 to 2026”

Few of the major competitors currently working in global customer self-service software market are Microsoft, Nuance Communications Inc., Oracle, SAP SE, Salesforce.com Inc., Aspect Software, Inc., Avaya Inc., BMC Software Inc., Verint, Zendesk, Answerdash, Creative Virtual Ltd., eGain, Freshworks Inc., HappyFox Inc., Inbenta Technologies Inc., LogMeIn Inc., Unblu Inc., Recursive Labs Inc., Aptean, SolarWinds MSP Canada ULC  and SolarWinds MSP UK Ltd., Moxie Software Inc., Sykes Enterprises Incorporated among others.

Rising demand of the companies to enhance customer satisfaction and loyalty level is driving the market growth.  Increasing integration of business intelligence, artificial intelligence and big data with CSS technologies will also impact the market positively. Growing adoption of automated CSS software among small and medium sized enterprises also is another factor accelerating the market growth. These are some of the factors which are creating new opportunities for the growth of this market.

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