Product Launch (Blog)

Jun, 17 2023

Growing Trend of Fitness Activities around the World Drive the Market Growth

All age groups prefer energy drinks over other products. The range of energy drinks has increased along with the increasing popularity of these beverages during the past few years. These days, there are many types of energy drinks on the market, each with a special formulation. The most popular dietary supplements among teenagers and young adults are energy drinks. Furthermore, as a result of growing demand for energy drinks from young consumers for mental alertness, significant market companies who are operating in the energy drinks market have shifted their attention from sportsmen to young people.

According to Data Bridge Market Research the Energy Drinks accounted for USD 93.3 billion in 2021 and is expected to reach the value of USD 244.54 billion by 2029, at a CAGR of 12.80% in the forecast period of 2022 to 2029.

“Increasing demand for energy drinks on new distribution channels”

The market for energy drinks is expected to grow owing to the rising demand for energy drinks on new distribution channels such as e-commerce. As a result of ease of purchasing from anywhere and at any time, easy and affordable access to technology, competitive online prices, and other factors, the demand for energy drinks on new distribution channels such as e-commerce is increasing. Energy drinks will witness a considerable increase in sales as a result of consumers' preference for e-commerce platforms, which are important to the timely delivery of energy drinks to customers. E-commerce makes it easier to shop by removing the need to go to stores. For instance, Celsius Holdings Inc., a US-based workout drink manufacturer, announced in April 2020. Thus, the growing demand for energy drinks on new distribution channels such as e-commerce will drive the market. Growth during the forecast period.

What restraints the growth of Energy Drinks Market?

“Multiple issues associated with energy drink”

High caffeine-based energy drink intake may lead to hypertension, nausea, restlessness, and other health problems, which would impede the expansion of the energy drinks market throughout the projection period. Moreover, consumers in emerging nations who are unaware of energy drink advantages, such as refreshment, instant energy, and increased attention are also one of the major factor which will challenge the growth of the market.

Segmentation: Energy Drinks Market

The energy drinks is segmented on the basis of product type, type, application, ingredients and distribution channel. 

  • On the basis of product type, the energy drinks is segmented into non-alcoholic and alcoholic.
  • On the basis of type, the energy drinks is segmented into inorganic and organic.
  • On the basis of application, the energy drinks is segmented into before exercise, recovery and during exercise.
  • On the basis of ingredients, the energy drinks is segmented into taurine, caffeine, guarana, vitamin b, l-carnitine, antioxidants and others.
  • On the basis of distribution channel, the energy drinks is segmented into store based retailers and non-store retailing.

Regional Insights: Asia-Pacific is expected to dominate the Energy Drinks Market

Asia-Pacific is expected to dominate the market and is expected to grow significantly owing to the rapidly growing number of people participating in the fitness activities in this region. Furthermore, growing intake of energy drinks and high coffee culture will further drive the market growth in this region.

  • In addition, the North America region is likely to register highest growth rate during the forecast period of 2022 to 2029 owing to the increasing consumption of energy drinks in young people in this region. Furthermore, India and China boost the growth of the market in this region because of the consumers' living standards and growing disposable incomes.

Recent Development: Energy Drinks Market

  • In 2021, Coconut Edition sugar-free energy drinks in 35cl and 25cl cans were introduced by Red Bull which is one of the largest energy drink suppliers and producers company. It also contains taurine, B acesulfame-K and -group vitamins as its sweetener, all of these are beneficial to health. Moreover, the US-based energy drink manufacturer Rockstar Inc. produces novel flavored energy beverages named Rockstar Recovery in Marshmallow.
  • In 2020, PepsiCo which is an American has started their acquisition with Rockstar which is a US-based non-alcoholic energy drink company for $3.86 billion. With this acquisition, complements PepsiCo’s expands its market presence, and increases its growth in functional beverage sector. Rockstar.
  • In 2022, Coca-Cola Europacific Partners (CCEP) is adding two flavors in its Monster line-up to attract large number of consumers. Monster Reserve Watermelon and Monster Reserve White Pineapple are these two flavors which are added in its Monster’s traditional energy drink range.
  • In 2022: PepsiCo launched a new ready-to-drink energy drink called "Baya". Baya comes in three new flavors which are, mango guava, pineapple passionfruit, raspberry lime and comprises caffeine to improve the immune system.

To know more about the study visit,

The Prominent Key Players Operating in the Energy Drinks Market Include:

  • PepsiCo, Inc. (U.S.)
  • RED BULL (U.S.)
  • National Beverage Corp (U.S.)
  • Cargill Incorporated (U.S.)
  • ADM (U.S.)
  • Dupont (U.S.)
  • Evonik (Germany)
  • BASF SE(Germany)
  • DSM (Netherlands)
  • Ajinomoto Co., Inc. (Japan)
  • Novozymes (Denmark)
  • Chr. Hansen Holding A/S (Denmark)
  • TEGASA (Spain)
  • Nutreco (Netherlands)
  • Kemin Industries Inc. (U.S.)
  • Adisseo (France)
  • Alltech (U.S.)
  • Global And Energy Drinks International (France)
  • Centafarm SRL (Italy)
  • Bentoli (U.S.)
  • Novus International (U.S.)

Above are the key players covered in the report, to know about more and exhaustive list of Energy drinks companies contact,

Research Methodology: Global Energy Drinks Market

Data collection and base year analysis are done using data collection modules with large sample sizes. The market data is analyzed and estimated using market statistical and coherent models. In addition, market share analysis and key trend analysis are the major success factors in the market report. The key research methodology used by DBMR research team is data triangulation which involves data mining, analysis of the impact of data variables on the market, and primary (industry expert) validation. Apart from this, data models include Vendor Positioning Grid, Market Time Line Analysis, Market Overview and Guide, Company Positioning Grid, Company Market Share Analysis, Standards of Measurement, global vs Regional and Vendor Share Analysis. Please request analyst call in case of further inquiry.

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