Product Launch (Blog)

Aug, 07 2023

Discovering Perfect Flavor Combinations and Culinary Matches with Fish Sauce

The fish sauce market has witnessed significant growth and popularity due to its extensive use in cooking. With a strong presence in Southeast Asian cuisines such as Thai, Vietnamese, and Filipino, fish sauce adds depth, umami, and a distinctive savory taste to various dishes. Increasing culinary exploration, the rise of multicultural food trends, and the growing popularity of Asian cuisines contribute to expanding the fish sauce market, presenting opportunities for manufacturers to cater to diverse consumer preferences.

According to Data Bridge Market Research, the Global Fish Sauce Market was growing at a value of USD 15.38 billion in 2021 and is expected to reach the value of USD 20.79 billion by 2029, at a CAGR of 3.84% during the forecast period of 2022-2029.

“The rising demand for natural and healthy flavor drive the market”

The rising demand for natural and healthy flavor enhancers drives the global fish sauce market. As consumers increasingly prioritize clean labels and natural ingredients, fish sauce gains prominence as a natural and healthy alternative to artificial flavor enhancers. Its unique umami flavor profile, derived from the natural fermentation, appeals to health-conscious individuals seeking authentic and flavorful ingredients. The preference for clean-label products, free from artificial additives and preservatives, fuels the demand for fish sauce as a natural flavoring agent. This consumer trend drives the growth of the global fish sauce market as it aligns with the increasing demand for natural and healthy food options.

What restraints the growth of the global fish sauce market?

“The limited availability of raw materials”

The limited availability of raw materials is a significant restraint on the global fish sauce market. Fish sauce production depends on specific fish species, and the declining fish stocks present challenges in sourcing a consistent and sustainable supply of raw materials. Overfishing, habitat degradation, and environmental concerns impact fish populations, leading to potential shortages and increased costs. Limited availability can result in price volatility, affecting production volumes and overall market stability. Manufacturers may face difficulties in meeting consumer demand and maintaining product quality, which can hinder the growth and expansion of the global fish sauce market.

Segmentation: Global Fish Sauce Market

The fish sauce market is segmented on the basis of product type, composition, application and distribution channel. 

  • On the basis of type, the fish sauce market is segmented into Korean fish sauce, Japanese fish sauce, Southeast Asian fish sauce, western fish sauce, others.
  • On the basis of composition, the fish sauce market is segmented into basic, premium.
  • On the basis of application, the fish sauce market is segmented into domestic use, restaurants, and food industries.
  • On the basis of distribution channel, the fish sauce market is segmented into supermarket and hypermarket, convenience stores, specialty stores, online retailers.

Regional Insights: North America is expected to dominate the global fish sauce market

North America holds a leading position in the fish sauce market due to multiple factors. Increasing consumer demand for Asian cuisine and flavors has driven the popularity of fish sauce in this region. Additionally, the thriving restaurant and food service industry have contributed to the high demand for fish sauce as an essential ingredient in various dishes, further bolstering North America's market dominan.

Asia-Pacific is projected to experience substantial growth in the fish sauce market from 2022 to 2029. The increasing popularity of fish sauce in diverse cuisines, particularly in countries like China and Japan, is a key driver. Additionally, rising disposable income levels and rapid urbanization within the region contribute to the growing demand for fish sauce as a flavor enhancer, driving market growth.

To know more about the study visit, https://www.databridgemarketresearch.com/reports/global-fish-sauce-market

Recent Developments in Global Fish Sauce Market

  • In 2016, Masan took a bold step by introducing Chin-Su Yod Thong fish sauce in the Thai market. Thailand, known for its traditional fish sauce industry and exporting various fish sauce products worldwide, made this move audacious. Masan's entry aimed to capture market share and compete with established local brands.
  • In 2018, Nestlé made its debut in the global fish sauce market by launching Maggi fish sauce products in Vietnam. This marked Nestlé's first venture into the fish sauce industry. The move was strategic, as Vietnam is a significant consumer and producer of fish sauce. Nestlé aimed to tap into this market and leverage its brand recognition to attract consumers.

The Prominent Key Players Operating in the Global Fish Sauce Market Include:

  • TANG SANG HA CO. Ltd (Thailand)
  • Masan Group (Vietnam)
  • ThaiPreeda Group (Thailand)
  • Shantou Haimao Foodstuff Factory Co., Ltd. (China)
  • Teo Tak Seng Fish Sauce Factory Co., Ltd.(Thailand)
  • Thai Fishsauce Factory (Squid Brand) Company Limited (Thailand)
  • Rayong Fish Sauce Industry Co. Ltd (Thailand)
  • Pichai Fish Sauce Co. Ltd (Thailand)
  • Halcyon Proteins (Australia)
  • Hung Thanh Co. Ltd (Vietnam)

Above are the key players covered in the report, to know about more and exhaustive list of global fish sauce market companies contact, https://www.databridgemarketresearch.com/contact

Research Methodology: Global Fish Sauce Market

Data collection and base year analysis are done using data collection modules with large sample sizes. The market data is analyzed and estimated using market statistical and coherent models. In addition, market share analysis and key trend analysis are the major success factors in the market report. The key research methodology used by DBMR research team is data triangulation which involves data mining, analysis of the impact of data variables on the market, and primary (industry expert) validation. Apart from this, data models include Vendor Positioning Grid, Market Time Line Analysis, Market Overview and Guide, Company Positioning Grid, Company Market Share Analysis, Standards of Measurement, global vs Regional and Vendor Share Analysis. Please request analyst call in case of further inquiry.


Client Testimonials