Product Launch (Blog)

Jan, 02 2024

Efficiency Redefined: Explore the Essential Features Making the Modern Hair Dryer a Must-Have Tool for Effective and Customizable Styling

An effective hair dryer boasts essential features for optimal performance. Adjustable heat settings cater to various hair types, preventing damage by allowing users to customize the drying temperature. Multiple speed settings provide flexibility, ensuring efficient drying while minimizing heat exposure. Ionic technology reduces frizz and enhances shine by emitting negative ions. A lightweight and ergonomic design enhances user comfort during prolonged use. Concentrator nozzles enable precise styling, directing airflow for targeted results.

According to Data Bridge Market Research analyses, the Global Hair Dryer Market was growing at a value of 7.93 billion in 2021 and is expected to reach the value of USD 12.45 billion by 2029, at a CAGR of 5.80% during the forecast period of 2022-2029.

"Rise in western lifestyles boosts the market growth"

The hair dryer market has experienced a significant driver in its global growth through the increasing adoption of Western lifestyles. As more individuals worldwide embrace Western cultural practices, particularly in personal grooming and styling, the demand for hair care products, including hair dryers, has surged. Western lifestyles are often associated with meticulous attention to personal appearance and grooming standards, creating a widespread desire for products that facilitate efficient and effective hair care routines. This cultural influence has expanded the market's consumer base and contributed to the diversification of hair dryer offerings, with manufacturers catering to a global audience seeking Western-inspired grooming solutions.

What restraints the growth of the global hair dryer market?

“High-cost hair dryers hamper the market growth”

The high cost of hair dryers stands out as a significant restraint in the hair dryer market. Many advanced and innovative hair dryer models, equipped with cutting-edge technologies and features, come with a premium price tag. This challenges a substantial portion of the consumer base, deterring potential buyers and limiting market penetration. Manufacturers and marketers in the hair dryer market face the ongoing challenge of balancing product innovation and quality with affordability to ensure broader accessibility and appeal to a diverse consumer demographic.

Segmentation: Global Hair Dryer Market

The global hair dryer market is segmented on the basis of type, product type, price range, application, and distribution channel.

  • On the basis of type, the global hair dryer market is segmented into corded, and cordless
  • On the basis of product type, the global hair dryer market is segmented into handheld hair dryer, and hooded hair dryer
  • On the basis of price range, the global hair dryer market is segmented into less than US$ 50, US$ 50 – US$ 100, and more than US$ 100
  • On the basis of application, the global hair dryer market is segmented into professional, and individual
  • On the basis of distribution channel, the global hair dryer market is segmented into offline, and online

Regional Insights: North America dominates the Global Hair Dryer Market

North America dominates the hair dryer market due to its extensive target population and a growing fashion industry. Influenced by a dynamic fashion culture, the region's diverse and style-conscious consumers contribute to a sustained demand for hair care products, especially advanced hair dryers. The well-established distribution networks and marketing strategies enhance accessibility, ensuring these products are readily available across various retail outlets.

The Asia-Pacific is expected to experience substantial growth between 2022 and 2029, fueled by an escalating awareness of grooming practices and the region's expansive customer base, particularly in populous nations such as China and India. Coupled with urbanization trends, a cultural shift towards self-care and grooming has increased demand for grooming products and services, including hair dryers.

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Recent Developments in Global Hair Dryer Market

  • In August 2021, Dyson made a strategic announcement to invest $400 million in the development of a minimum of 100 new products by the year 2020. This ambitious initiative aims to nearly double Dyson's existing product lineup, equating to the total number of products introduced since the company's inception. The substantial investment underscores Dyson's commitment to innovation and expansion across a diverse range of product offerings
  • In April 2019, Dyson unveiled the Dyson Supersonic hair dryer professional edition, a groundbreaking product tailored to address inherent issues in traditional hair dryers and cater specifically to the needs of professional hairstylists. This advanced hair dryer offers precise styling through a swift yet focused airflow, featuring constant temperature monitoring to prevent potential damage from extreme heat

The Prominent Key Players Operating in the Global Hair Dryer Market Include:

  • Panasonic India (China)
  • Dyson (Singapore)
  • Procter & Gamble (U.S.)
  • Groupe SEB (France)
  • Coty Inc. (U.S.)
  • Koninklijke Philips N.V. (Netherlands)
  • VEGA (India)
  • Andis Company Inc. (U.S.)
  • Revlon, Inc. (U.S.)
  • Helen of Troy Limited (U.S.)
  • Spectrum Brands, Inc. (U.S.)
  • Lunata Beauty (U.S.)
  • Havells India Limited (India)
  • Conair Corporation (U.S.)

Above are the key players covered in the report, to know about more and exhaustive list of global hair dryer market companies contact,

Research Methodology: Global Hair Dryer Market

Data collection and base year analysis are done using data collection modules with large sample sizes. The market data is analyzed and estimated using market statistical and coherent models. In addition, market share analysis and key trend analysis are the major success factors in the market report. The key research methodology used by DBMR research team is data triangulation which involves data mining, analysis of the impact of data variables on the market, and primary (industry expert) validation. Apart from this, data models include Vendor Positioning Grid, Market Time Line Analysis, Market Overview and Guide, Company Positioning Grid, Company Market Share Analysis, Standards of Measurement, global vs Regional and Vendor Share Analysis. Please request analyst call in case of further inquiry.

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