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Nov, 17 2023

Revolutionizing the Road: How Highway Driving Assist Systems Redefine the Driving Experience

Highway driving assist (HDA) systems offer a range of applications with numerous advantages. They enhance road safety by preventing accidents through features such as adaptive cruise control and emergency braking. They reduce driver fatigue by taking over routine driving tasks, improve traffic flow, and optimize fuel efficiency. These systems contribute to a more comfortable and convenient driving experience while advancing the capabilities of vehicles.

According to Data Bridge Market Research analyses, the Global Highway Driving Assist Market would exhibit a CAGR of 24.15% for the forecast period 2029 and is expected to reach up to USD 16.47 billion by 2029.  

“Increased investment in research and development boosts the growth of the market"

Increased investment in research and development (R&D) for highway driving assist systems fosters technological innovation, enabling the development of more advanced driver-assistance technologies. Research and development funds support the improvement of sensory and sensor technologies, the integration of machine learning and artificial intelligence, and the enhancement of human-machine interaction. It also facilitates rigorous testing, safety compliance, and adaptation to changing regulations, ensuring these systems operate safely and effectively in various real-world scenarios. These advancements ultimately lead to safer and more convenient highway driving experiences for users, with improved features and greater reliability.

What restraints the growth of the global highway driving assist market?

“High costs hinder the market growth”

The high cost associated with advanced driver assistance systems (ADAS) and highway driving assist technologies is a significant obstacle to their widespread adoption. These technologies rely on expensive sensors, cameras, powerful processors, and complex software development. These cost factors can lead to higher vehicle prices for consumers and pose production challenges for manufacturers.

Segmentation: Global Highway Driving Assist Market

The global highway driving assist market is segmented on the basis of car type, electric vehicle type, component, autonomous level, and function. 

  • On the basis of car type, the global highway driving assist market has been segmented into mid segment and luxury segment.
  • On the basis of electric vehicle type, the global highway driving assist market has been segmented into BEV, HEV, PHEV, and FCEV.
  • On the basis of component, the global highway driving assist market has been segmented into camera, radar, ultrasonic sensor, software module, and navigation.
  • On the basis of autonomous level, the gloabal highway driving assist market has been segmented into level 2 and level 3 and above.
  • On the basis of function, the global highway driving assist market is segmented into adaptive cruise control, lane keeping assist, lane centering assist, and collision avoidance assist.

Regional Insights: North America dominates the Global Highway Driving Assist Market

North America and Europe dominate the highway driving assist market due to increased adoption of advanced technologies, active safety systems such as ADAS, automotive sector expansion, and heightened R&D efforts.

Asia-Pacific is expected to grow in the highway driving assist market, driven by population growth and increased purchasing power among consumers. Moreover, regional governments are actively promoting the adoption of cleaner and more fuel-efficient vehicles.

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The Prominent Key Players Operating In The Global Highway Driving Assist Market Include:

  • Valeo (France)
  • Magna International Inc. (Canada)
  • Aptiv (Ireland)
  • AVL  (Austria)
  • Continental AG (Germany)
  • Robert Bosch GmbH  (Germany)
  • ZF Friedrichshafen AG (Germany)
  • Tesla (U.S.)
  • Veoneer Inc.  (Sweden)
  • HELLA GmbH & Co. KGaA  (Germany)
  • Hyundai Motor Company  (South Korea)
  • Visteon Corporation  (U.S.)
  • NVIDIA Corporation  (U.S.)
  • Qualcomm Technologies, Inc.  (U.S.)
  • Panasonic Corporation  (Japan)

Above are the key players covered in the report, to know about more and exhaustive list of global highway driving assist market companies contact,

Research Methodology:  Global Highway Driving Assist Market

Data collection and base year analysis are done using data collection modules with large sample sizes. The market data is analyzed and estimated using market statistical and coherent models. In addition, market share analysis and key trend analysis are the major success factors in the market report. The key research methodology used by DBMR research team is data triangulation which involves data mining, analysis of the impact of data variables on the market, and primary (industry expert) validation. Apart from this, data models include Vendor Positioning Grid, Market Time Line Analysis, Market Overview and Guide, Company Positioning Grid, Company Market Share Analysis, Standards of Measurement, global vs Regional and Vendor Share Analysis. Please request analyst call in case of further inquiry.

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