Global Loyalty Management Market is Growing Due to Rising Trend of Loyalty Programs

Loyalty Management Market is estimated to grow at a market value of USD 7,650.48 million by 2025 with factors such as lack of stringent regulations along with lack of awareness regarding the benefits of loyalty programs will hinder the growth of the market in emerging economies.

Loyalty management market has shown an exceptional penetration in developed economies in North America. Prevalence of improved infrastructure along with presence of large number of enterprises and loyalty programs will help in driving the growth of the market.

Loyalty Management Market Scenario

According to Data Bridge Market Research the loyalty management market is witnessing a significant growth in developing economies during the forecast period of 2018-2025 due to factors such as growing need of competitive differentiation, increasing trends of loyalty programs, adoption of advanced technology in various applications, increasing number of cardholders and usage of reward points which will help in boosting the growth of the market.

Now the question is which are the other regions that loyalty management market is targeting? Data Bridge Market Research has estimated a large growth in Asia-Pacific loyalty management market and the market leaders targeting China, India and Australia to be their next revenue pockets for 2020. The Data bridge market research new reports highlight the major growth factors and opportunities in the loyalty management market.

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Loyalty Management Market Development in 2019

  • In December 2019, Vakrangee announced the launch of loyalty program that will help in recognizing their customer and offer them extra benefits and rewards. The program mainly launched to focus on rural customer base by offering them excellent services and opportunities to earn points. 

Scope of the Loyalty Management Market

Loyalty management market is segmented on the basis of countries into U.S., Canada, Mexico in North America, Brazil, Argentina, Rest of South America as a part of South America, Germany, France, U.K., Italy, Spain, Netherlands, Belgium, Russia, Turkey, Switzerland, Rest of Europe in Europe, China, Japan, India, Australia, Singapore, Thailand, Malaysia, South Korea, Indonesia, Philippines, Rest of Asia-Pacific (APAC) as a part of Asia-Pacific (APAC), U.A.E, Egypt, Saudi Arabia, South Africa, Israel,  Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA).

  • All country based analysis of the loyalty management market is further analyzed based on maximum granularity into further segmentation. On the basis of solution, the market is segmented into customer loyalty, employee retention and channel loyalty. Based on deployment type, the market is segmented into on-premises and on-demand. Based on organization size, the market is segmented into SMEs and large enterprises. Based on vertical, the market is segmented into BFSI, travel & hospitality, retail & consumer goods, IT & telecommunication, media & entertainment, healthcare & life sciences and manufacturing.
  • Loyalty management is a type of program that will help to provide effective and planned activities to manage, relate as well as control customer buying behavior, while help in gaining reward point of frequent purchase. Customer experiences shared with their contacts which tend to help in brand promotion and attract new customer base for the organization.

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Key Pointers Covered in the Loyalty Management Market Industry Trends and Forecast to 2025

  • Market Size
  • Market New Sales Volumes
  • Market Replacement Sales Volumes
  • Market By Brands
  • Market Procedure Volumes
  • Market Product Price Analysis
  • Market Regulatory Framework and Changes
  • Market Shares in Different Regions
  • Recent Developments for Market Competitors
  • Market Upcoming Applications
  • Market Innovators Study

Key Market Competitors Covered in the report

  • Aimia Inc.
  • Comarch SA
  • Epsilon Data Management, LLC.
  • Brierley+Partners
  • ICF International Inc
  • Ketchup Loyalty Marketing
  • Kobie
  • Oracle
  • SAP SE

Above are the key players covered in the report, to know about more and exhaustive list of Loyalty Management companies contact us

Research Methodology: Global Loyalty Management Market

Data collection and base year analysis is done using data collection modules with large sample sizes. The market data is analysed and estimated using market statistical and coherent models. Also market share analysis and key trend analysis are the major success factors in the market report. To know more please request an analyst call or can drop down your enquiry.

The key research methodology used by DBMR research team is data triangulation which involves data mining, analysis of the impact of data variables on the market, and primary (industry expert) validation. Apart from this, data models include Vendor Positioning Grid, Market Time Line Analysis, Market Overview and Guide, Company Positioning Grid, Company Market Share Analysis, Standards of Measurement, Global versus Regional and Vendor Share Analysis. To know more about the research methodology, drop in an inquiry to speak to our industry experts.

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