Nutritional Bar: A full time Snack with high Nutritional Value

Nutritional Bar Market

Nutritional bars are healthy bars enrich in protein, fibers and low in sugar and saturated fats. Due to change in the lifestyle, the demand of the nutritional bar has increased. These bars are considered as the mini meal. They have a high amount of energy as it is consumed before the workout to gain energy in the body.

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The main factors boosting the Nutritional Bar Market are:

  • Rising awareness consumption of healthy products: Due to the cheap availability of the healthy products along with the presence of high fiber protein in it, manufacturers of nutritional bars are producing healthier products. The rising awareness regarding the health of the individual increases the demand of the product in the market. Nutritional bars are widely demanded to gain energy into the body.
  • Changing lifestyle and food habits: Another important reason for the adoption of nutritional bar as the mini snack is the changing lifestyle of the people towards healthy and nutritional diet.  The gluten free nutritional bars are consumed more to gain healthy benefits. This will gain the momentum in the nutritional bar market. To meet the rising demands, the manufacturers are moved to provide healthier products.

The market is segmented on the basis of product type as protein bar, fibre bar, snacks bar, meal-replacement bar, and whole food bar;  ingredients as chocolate, granola, caramel, fruits and nuts, cereals, peanut butter, sugar carbohydrates, others; type as organic, inorganic; distribution channel as direct, indirect.

Some of the recent Nutritional Bar Market developments are as follows:

  • In September 2019, Stacy's Pita Chip Company, Inc announces the launch of new product BeBOLd a nutritional bar. It contains almond butter, oats, diary free chocolate chip, wildflower honey, chia seeds and other. The bar offers the high nutritional value to the person as the product is fresh and free of additives. This bar is available on the e-commerce websites.  
  • In April 2019, Soylent announced the launch of mini meal bar. It contains 5 gm soy  protein and 36 essential nutrients. The bar is made up of soy protein isolate, corn syrup, canola oil, glycerin, isomaltulose, sucralose, and many other vitamins. It is a full time meal if consumed 3-4 bars and for healthy snack one can consume 1-2 bar.

According to Data Bridge Market Research, global nutritional bar market is expected to grow at a substantial CAGR of 6.9% during the forecast period of 2018 to 2025

Some of the major players operating in the market are Grenade, Forward Foods, YouBar, OhYeah! Nutritional, Atkins Nutritionalals, NuGo Nutritional, KIND Snacks, NuGo Nutritional, and Orgain, Kellogg, General Mills, Premier Nutritional, Quest Nutritional, thinkThin, ellogg NA Co, Kashi Company, Clif Bar & Company, Mars Incorporated., Premier Nutritional Corporation, Stokely-Van Camp, Inc., Luna Bar, Quaker, Frank Food Company, Abbott among others.

With the rising demand and the adoption of healthy food, many of the nutritional bar manufacturer have improving the nutritional content and gluten free products that will increase the consumption of the bar. The demand is being met undergoing various innovations to enhance the quality of the product they are offering to their consumers.

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