Nutritional bars are healthy bars enrich in protein, fibers and low in sugar and saturated fats. Due to change in the lifestyle, the demand of the nutritional bar has increased. These bars are considered as the mini meal. They have a high amount of energy as it is consumed before the workout to gain energy in the body.
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The market is segmented on the basis of product type as protein bar, fibre bar, snacks bar, meal-replacement bar, and whole food bar; ingredients as chocolate, granola, caramel, fruits and nuts, cereals, peanut butter, sugar carbohydrates, others; type as organic, inorganic; distribution channel as direct, indirect.
According to Data Bridge Market Research, global nutritional bar market is expected to grow at a substantial CAGR of 6.9% during the forecast period of 2018 to 2025
Some of the major players operating in the market are Grenade, Forward Foods, YouBar, OhYeah! Nutritional, Atkins Nutritionalals, NuGo Nutritional, KIND Snacks, NuGo Nutritional, and Orgain, Kellogg, General Mills, Premier Nutritional, Quest Nutritional, thinkThin, ellogg NA Co, Kashi Company, Clif Bar & Company, Mars Incorporated., Premier Nutritional Corporation, Stokely-Van Camp, Inc., Luna Bar, Quaker, Frank Food Company, Abbott among others.
With the rising demand and the adoption of healthy food, many of the nutritional bar manufacturer have improving the nutritional content and gluten free products that will increase the consumption of the bar. The demand is being met undergoing various innovations to enhance the quality of the product they are offering to their consumers.
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Global Nutritional Bar Market – Industry Trends and Forecast to 2027