Over the Top (OTT) services are defined as the collection of services used in the delivery of content over internet, not requiring the need for conventional cable subscription. The term “Over-the-Top” is coined to distinguish these services from conventional satellite or cable TV subscription, although the delivery of content is almost similar in procedure. Both require a specialized cable connection, although one of the major differences is in the delivery method. On one hand, OTT services are availed through specialized app subscription and internet availability, whereas cable TV providers provide different channels directly to the users once they avail the subscription services
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Over the Top (OTT) services market is growing due to wide availability of broadband infrastructure, growing personalization of technology; the effects of these factors are mentioned below:
Product expansions and business acquisitions conducted by different market players are mentioned below:
The market is segmented on the basis of content type as voice over IP, text, image, video; platform is categorized into smart devices, laptops, desktops, tablets, set top box, gaming consoles; deployment model is categorized as on-premises, cloud; service type as consulting, installation, maintenance, training, support, managed services; user type is small office, home office, small enterprises, medium enterprises, large enterprises; revenue model as subscription, rental, procurement, advertisement; vertical as media & entertainment, healthcare, IT & telecommunication, retail, education, government, others.
“According to Data Bridge Market Research, global over the top (OTT) services market is expected to reach USD 132.4 million by 2025, growing with a healthy CAGR during the forecast period of 2018 to 2025”
Some of the major players operating in market are Amazon Inc., Apple, Inc., Rakuten, Inc., Evernote Corporation, Dropbox, Inc., Hulu, LLC, Skype, Google, Inc., Netflix, Inc., LinkedIn Corp., Twitter Inc., Facebook, Inc., Yahoo Inc., Nimbuzz, Microsoft Corporation, Limelight Networks, Inc., Akamai Technologies, IBM Corporation, Roku Inc., Brightcove Inc., Kaltura Inc., ActiveVideo, HBO NOW and many more.
Currently, over-the-top (OTT) services have a very limited service base to work, with the influence of cable-TV and satellite TV subscription model still widespread; the need for having strategic partnerships with content providers and players in certain developing regions of the world for greater revenue generation opportunity and availability of a larger content base. This opportunity is being taken advantage of large international players on a large-scale with smaller players slowly adopting this strategy to enhance their share in the market.
Global Over the Top (OTT) Services Market– Industry Trends and Forecast to 2025