Product Launch (Blog)

Jan, 09 2024

Aromatic Harmony: Perfume's Artistic Allure and Influence on Human Psychophysiology Explored in Scented Symphony

The perfume industry anticipates significant growth owing to increasing demand for premium products. This upswing is credited to meticulously blended fragrances and essential oils, resulting in captivating scents. A rising consumer inclination toward top-tier perfumes propels market expansion. Crafted with diverse natural elements such as spices, wood, flowers, fruits, and animal secretions, these high-quality fragrances hold irresistible allure, enticing customers and contributing to the overall expansion of the perfume sector.

Data Bridge Market Research analyses that the Global Perfume Market, which was USD  49.85 billion in 2022, is expected to reach USD 68.75 billion by 2030 and is expected to undergo a CAGR of 4.10% during the forecast period from 2023 to 2030.

"Increasing consumer spending drives the market growth"

A surge in consumer spending notably propels perfume market expansion. With increased disposable income, consumers readily invest in luxury and personal care items, notably perfumes, which signify status and style. The quest for distinctive and attractive fragrance choices is on the rise. Social media and celebrity endorsements play a significant role in amplifying perfume demand. The amalgamation of heightened consumer expenditure and a penchant for premium fragrances synergistically drives the growth trajectory of the perfume market.

What restraints the growth of the global perfume market?

"Availability of counterfeit products hamper the market growth"

Market growth for perfumes faces hindrances by the prevalence of counterfeit products. These imitations violate the intellectual property rights of reputable brands, compromising on quality, original fragrance, and ingredients. Confusing consumers, counterfeit perfumes tarnish the reputation of genuine brands, eroding trust and potentially causing a decline in sales and market growth. The adverse impact of these fraudulent products underscores the challenges faced by the perfume industry in sustaining trust and fostering authentic market expansion.

Segmentation: Global Perfume Market

The global perfume market is segmented on the basis of type, price range, application, and end-user. 

  • On the basis of type, the global perfume market has been segmented into extrait de parfum, eau de perfume, eau de toilette, eau de cologne and eau fraiche
  • On the basis of product, the global perfume market has been segmented into mass and premium
  • On the basis of ingredient, the global perfume market has been segmented into natural and synthetic
  • On the basis of end-user, the global perfume market has been segmented into men and women
  • On the basis of distribution channel, the global perfume market has been segmented into offline and online

Regional Insights: Asia-Pacific dominates the Global Perfume Market

Asia-Pacific dominates the global perfume market with both significant market share and revenue. Fueled by a growing young population, expanding workforce, and rising disposable incomes, the region enjoys a favorable environment for sustained market growth and dominance. These demographic and economic dynamics underscore Asia-Pacific's pivotal role in shaping the global perfume industry landscape.

North America is expected to dominate the global perfume market, showcasing the highest growth rate in the forecast period. This prominence is attributed to rising demand for premium products and robust economic growth within the region's economies. The increased consumer preference for high-quality fragrances is driving this surge, positioning North America as a key player in the global perfume market with sustained growth anticipated in the coming years.

Recent Developments: Global Perfume Market

  • In January 2020, Ajmal & Sons, a U.A.E.-based perfume company, introduced its exclusive Prestige collection at Shoppers Stop in India through a collaboration. The collection, featuring the globally acclaimed Aristocrat Eau De Parfum for Him & Her, showcased the family-owned company's commitment to luxury and uniqueness
  • In October 2020, Marc Jacobs International, in partnership with Coty Inc., unveiled Perfect Marc Jacobs, the latest addition to the brand's fragrance portfolio. This announcement highlighted Marc Jacobs Fragrances' continuous pursuit of innovation in crafting distinctive women's fragrances

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The Prominent Key Players Operating in the Global Perfume Market Include:

  • Avon Products (U.K.)
  • Coty Inc. (U.S.)
  • The Avon Company (U.K.)
  • Natura&Co. (Brazil)
  • Chanel (France)
  • LVMH (France)
  • L’Oreal (France)
  • Beiersdorf AG (Germany)
  • Dior (France)
  • Estée Lauder Inc. (U.S.)
  • Giorgio Armani S.p.A (Italy)
  • Elizabeth Arden, Inc. (U.S.)
  • Lacoste (France)
  • Puig (Spain)
  • Unilever (U.K. and Netherlands)
  • Procter & Gamble (U.S.)
  • Raymond Limited (India)
  • DOLCE&GABBANA s.r.l (Italy)
  • REVLON (U.S.)
  • Burberry Group Plc (U.K.)
  • Tommy Hilfiger licensing, LLC (U.S.)

 Above are the key players covered in the report, to know about more and exhaustive list of global perfume market companies, contact:

Research Methodology: Global Perfume Market

Data collection and base year analysis are done using data collection modules with large sample sizes. The market data is analyzed and estimated using market statistical and coherent models. In addition, market share analysis and key trend analysis are the major success factors in the market report. The key research methodology used by DBMR research team is data triangulation which involves data mining, analysis of the impact of data variables on the market, and primary (industry expert) validation. Apart from this, data models include Vendor Positioning Grid, Market Time Line Analysis, Market Overview and Guide, Company Positioning Grid, Company Market Share Analysis, Standards of Measurement, global vs Regional and Vendor Share Analysis. Please request analyst call in case of further inquiry.

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