Product Launch (Blog)

Jun, 23 2023

Nutritional and Health Potential of Probiotics

Probiotics are microorganisms, such as bacteria and yeast that play a crucial role in maintaining a healthy balance of microbes in the intestines of both humans and animals. They support proper digestion by stimulating the production of digestive juices and enzymes. Probiotics also help safeguard beneficial bacteria from harmful bacteria, contributing to overall gut health. In addition to digestive benefits, probiotics have been explored for their potential in treating mental, neurological, and immune-related disorders, as well as protecting against oxidative damage and infections. Probiotics can be consumed orally or in supplement form.

According to Data Bridge Market Research the Probiotics Market accounted for USD 66.3 billion in 2022, and expected to reach USD 128.38 billion by 2030. The market is expected to grow with a CAGR of 8.6% in the forecast period of 2023 to 2030.

“Increasing adoption of probiotics in food and beverage”

Probiotics, commonly consumed as supplements in food and beverages, provide various health benefits to the human digestive system. A recent survey conducted by Habit Health and Nutrition, an India-based nutrition tech company, revealed that individuals are increasingly prioritizing healthy eating to improve their physical and mental well-being. Over 70% of respondents expressed a preference for dietary adjustments to enhance their health, strengthen immunity, and reduce stress and anxiety. This growing consumer inclination towards healthy food choices is driving the expansion of the probiotics market.

What restraints the growth of the probiotics market?

“High cost of probiotics”

The increasing cost of research and development for new probiotic strains will limit the market's growth rate. The high expenditure on recruiting skilled individuals, sustained spending in research and innovation activities, and huge investments in laboratories and research equipment impede the market growth. The growing price of materials are a major concern. Therefore, these factors hamper the market growth.

Segmentation: Global Probiotics Market

The probiotics market is segmented on the basis of form, ingredient, application, distribution channel and end user.

  • On the basis of form, the probiotics market is segmented into liquid, dry.
  • On the basis of ingredient, the probiotics market is segmented into bacteria, lactobacilli, streptococcus thermophiles, bifidobacteria, yeast, saccharomyces boulardii, and others.
  • On the basis of application, the probiotics market is segmented into functional food and beverages, dairy products, non-dairy beverages, infant formula, cereals, others, dietary supplements, tablets, capsules, powder, liquids, soft gels, and animal feed.
  • On the basis of distribution channel, the probiotics market is segmented into hypermarkets/supermarkets, pharmacies/drugstores, specialty stores, and online.
  • On the basis of end user, the probiotics market is segmented into human, animal.

Regional Insights: North America dominates the Probiotics Market

North America dominates the market because of the increasing consumer awareness due to huge competitive strategies in this region. Also, the regional market players are investing in R&D to manufacture new products for consumers of different ages and genders.

Asia-Pacific is expected to be the fastest developing region during the forecast period of 2023-2030 due to increased investments from different manufacturers in this region's food and beverage and pharmaceutical industries. Also, the increasing population, along with the increasing disposable income and enhancing the standard of living, is anticipated to boost regional market growth. 

To know more about the study visit,

Recent Developments in Probiotics Market

  • In 2021, Probi AB and Competence Centre on Health Technologies entered into a long-term R&D collaboration agreement (CCHT). It aims to generate several new products for women's health based on probiotic lactobacilli strains.

The Prominent Key Players Operating in the Probiotics Market Include:

  • Yakult Honsha Co., Ltd (Japan)
  • Nestlé (Switzerland)
  • DuPont (U.S.)
  • MORINAGA & CO., LTD (Japan)
  • Protexin (U.K.)
  • Danone (France)
  • Deerland Probiotics and Enzymes, Inc. (U.S.)
  • Goerlich Pharma GmbH (Germany)
  • DSM (Netherlands)
  • NutraScience Labs (U.S.)
  • Kerry Group plc (Ireland)
  • Lallemand Inc. (Canada)
  • Lonza (Switzerland)
  • Winclove Probiotics (Netherlands)

Above are the key players covered in the report, to know about more and exhaustive list of probiotics companies contact,

Research Methodology: Global Probiotics Market

Data collection and base year analysis are done using data collection modules with large sample sizes. The market data is analyzed and estimated using market statistical and coherent models. In addition, market share analysis and key trend analysis are the major success factors in the market report. The key research methodology used by DBMR research team is data triangulation which involves data mining, analysis of the impact of data variables on the market, and primary (industry expert) validation. Apart from this, data models include Vendor Positioning Grid, Market Time Line Analysis, Market Overview and Guide, Company Positioning Grid, Company Market Share Analysis, Standards of Measurement, Global vs Regional and Vendor Share Analysis. Please request analyst call in case of further inquiry.

Client Testimonials