Sparkling water's appeal to health-conscious consumers lies in its status as a low-calorie alternative to sugary sodas, supporting weight management and overall well-being. The market benefits from the growing trend of consumers seeking beverages with no added sugars and artificial additives, aligning with health-focused preferences. The zero or low-calorie content of sparkling water positions it as a guilt-free choice, contributing to its popularity and market growth. Brands emphasizing these health-conscious attributes differentiate themselves, attracting consumers to move away from sugary drinks. Health-focused marketing strategies and consumer education play crucial roles in promoting sparkling water's positive impact on weight and overall health.
According to Data Bridge Market Research analyses the Global Sparkling Water Market was valued at USD 32.03 billion in 2021 and is expected to reach USD 58.41 billion by 2029, registering a CAGR of 7.80% during the forecast period of 2022-2029.
"Rise in healthy lifestyle awareness boosts the market growth"
The surge in awareness surrounding healthy lifestyles is driving the growth of the sparkling water market. People are increasingly drawn to sparkling water due to its mineral content, including magnesium, calcium, and sodium, which are perceived to enhance digestion and alleviate constipation. As consumers seek alternatives to sugary drinks, sparkling water, with its refreshing carbonation and health-associated minerals, has become a popular choice. The market benefits from the perception that sparkling water is a flavorful, calorie-free option that aligns with wellness goals. The appeal also lies in its potential digestive benefits, contributing to its rising popularity among health-conscious consumers.
What restraints the growth of the global sparkling water market?
“Homegrown taxes associated with the market hamper its growth”
The sparkling water market faces potential constraints during 2022-2029 due to homegrown taxes. These taxes are expected to escalate production costs, leading to higher consumer prices. This surge in prices may adversely impact consumer demand, particularly if alternative beverages are more cost-effective. Moreover, if homegrown taxes selectively target sparkling water and no other beverages, it could create a competitive disadvantage for the sparkling water market. In essence, the imposition of these taxes is likely to disrupt the cost dynamics and competitive positioning of sparkling water in the market.
Segmentation: Global Sparkling Water Market
The global sparkling water market is segmented on the basis of product, category, packaging type and distribution channel.
- On the basis of product, the global sparkling water market is segmented into purified water, mineral water, spring water, and sparkling water
- On the basis of category, the global sparkling water market is segmented into plain, and flavored
- On the basis of packaging type, the global sparkling water market is segmented into bottles, cans, and others
- into On the basis of distribution channel, the global sparkling water market is segmented into store based, and non-store based
Regional Insights: North America dominates the Global Sparkling Water Market
North America dominates the sparkling water market due to a significant consumer shift toward healthier beverage choices, driven by awareness of the health impacts of sugary drinks. This trend aligns with preferences for weight management and well-being. Major companies such as PepsiCo strategically position sparkling water as a healthier option through marketing and flavor innovation. The region's fitness culture and changing social habits contribute to the beverage's popularity. Widespread availability and convenient packaging cater to the on-the-go lifestyle.
Europe's sparkling water market is set to experience substantial growth from 2022 to 2029 due to its integral role in European dining traditions. The preference for sparkling water with meals in restaurants is driven by its versatility, suitability for diverse cuisines, and alignment with the region's emphasis on healthier lifestyle choices.
To know more about the study visit, https://www.databridgemarketresearch.com/reports/global-sparkling-water-market
Recent Developments in Global Sparkling Water Market
- In February 2021, PepsiCo, Inc. unveiled an exciting lineup of five new caffeinated sparkling water flavors under the bubly brand. The enticing options include blood orange grapefruit, blueberry pomegranate, citrus cherry, mango passion fruit, and triple berry
The Prominent Key Players Operating in the Global Sparkling Water Market Include:
- PepsiCo (U.S.)
- Nestlé, A.G. (Switzerland)
- The Coca-Cola Company. (U.S.)
- CG Roxane, LLC (U.S.)
- Tempo Beverage Ltd (Israel)
- Keurig Dr Pepper Inc. (U.S.)
- Dr Pepper/Seven Up, Inc (U.S.)
- Ferrarelle (Italy)
- SANPELLEGRINO (Italy)
- Reignwood Investments UK Ltd (U.K.)
- LaCroix Beverages, Inc. (U.S.)
- GEROLSTEINER BRUNNEN GMBH & CO. KG (Germany)
- Mountain Valley Spring Water (U.S.)
Above are the key players covered in the report, to know about more and exhaustive list of global sparkling water market companies contact, https://www.databridgemarketresearch.com/contact
Research Methodology: Global Sparkling Water Market
Data collection and base year analysis are done using data collection modules with large sample sizes. The market data is analyzed and estimated using market statistical and coherent models. In addition, market share analysis and key trend analysis are the major success factors in the market report. The key research methodology used by DBMR research team is data triangulation which involves data mining, analysis of the impact of data variables on the market, and primary (industry expert) validation. Apart from this, data models include Vendor Positioning Grid, Market Time Line Analysis, Market Overview and Guide, Company Positioning Grid, Company Market Share Analysis, Standards of Measurement, global vs Regional and Vendor Share Analysis. Please request analyst call in case of further inquiry.
