Product Launch (Blog)

May, 08 2024

Leading Food Giants Sweeten Market Appeal with Innovative Sweet Potato Offerings

Sweet potatoes, starchy tuberous roots, are a versatile ingredient popular in the food industry. Their natural sweetness and rich nutritional profile make them ideal for various applications. Sweet potatoes are utilized in the market to produce snacks and processed foods such as chips, fries, pies, and cakes. These products offer healthier alternatives to traditional snacks and cater to dietary trends such as gluten-free and plant-based diets. As a result, sweet potatoes play a significant role in meeting consumer demand for nutritious and flavorful food options.

Global Sweet Potatoes Market was valued at USD 34.98 billion in 2023 and is projected to reach USD 56.17 billion by 2031, with a CAGR of 6.1% during the forecast period of 2024-2031.

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Below are the Top Sweet Potatoes Companies with a Significant Market Share:




Product Portfolio

Sales Geographical Coverage



McCain Foods Limited

McCain is a global leader in the frozen foods industry, including potato products. McCain offers a range of potato-based products, including sweet potato fries and wedges, catering to consumer demand for convenient and tasty options in the sweet potato market.

  • Coated Sweet Potato Fries
  • McCain Harvest Splendor Savory Seasoned Sweet Potato Regular Fries 5/16" XL
  • McCain Harvest Splendor Sweet Potato Cross Trax
  • McCain Harvest Splendor Sweet Potato Deep Groove Crinkle Fries 7/16" XL
  • McCain Harvest Splendor Sweet Potato Maxi Fries 1/4" X 1/2" XL

North America, South America, Europe, Asia-Pacific, and Middle East and Africa

In August 2022, McDonald's Canada and McCain Foods Limited announced a new partnership to establish the Future of Potato Farming Fund, which will invest $1 million in education, demonstration, and cost-sharing grants to support potato farmers' adoption of regenerative practices and technology.


J.R. Simplot Company.

Simplot is a major player in the potato processing industry, producing a variety of potato products for both food service and retail markets. They offer sweet potato fries and other innovative sweet potato products, contributing to the growth of the sweet potato market segment within their portfolio.

  • Sweet Potato Gems
  • Sweet Potato Lattice Fries
  • Sweet Potato Straight Cut Fries
  • Sweet Potato Slims Fries
  • Vanilla Sweet Potato Straight Cut Fries

North America, and Asia-Pacific

The RoastWorks Roasted Vegetables product line from J.R. Simplot Company offers a convenient solution for food service operations looking to incorporate sweet potatoes into their menus. These pre-sliced and oven-roasted sweet potato chunks provide a time-saving, labor-efficient option that still delivers the high-quality, scratch-made taste and appearance that customers demand. The consistent availability and 100% usable yield of these roasted sweet potatoes make them an attractive option for busy kitchens looking to meet the growing consumer demand for healthy, on-trend sweet potato dishes without the preparation hassle.



Conagra Brands, Inc.

Conagra owns several well-known food brands and has a presence in the sweet potato market through its product lines. With a focus on convenience and taste, Conagra produces sweet potato-based snacks and side dishes, leveraging consumer interest in healthier alternatives and diverse flavors.

  • Sweet potato fries with sea salt
  • Crispy sweet potato puffs
  • Waffle cut sweet potato seasoned fries
  • Crinkle cut sweet potato fries with sea salt & black pepper
  • Organic sweet potato fries

North America

In June 2022, Conagra Brands introduced Extensive Summer Product Innovation. Conagra Brands' newest foods include a wide range of single-serve and multi-serve frozen meals from leading brands such as Healthy Choice, Marie Callender's, Banquet, Frontera, and others.



Nestlé, a global food and beverage company, has a significant presence in the sweet potatoes market through its various brands and product offerings. Leveraging its expertise in food manufacturing and distribution, Nestlé utilizes sweet potatoes as ingredients in a range of snacks, processed foods, and culinary products. The company's commitment to innovation and sustainability drives its efforts to incorporate nutritious and versatile ingredients such as sweet potatoes into its portfolio, catering to consumer preferences for healthier and flavorful options.

  • GERBER Puffs Sweet Potato

Europe, Asia-Pacific, South America, North America, and Middle East and Africa

In November 2020, Nestle's brand Gerber launched Subscription Boxes that include organic and nutritious products for babies' developmental stages. The cost of the product is USD 69.99 per month.



Lamb Weston, Inc

Lamb Weston is a major player in the potato processing industry, supplying frozen potato products to the foodservice and retail sectors. They offer sweet potato fries and other sweet potato products, catering to the increasing demand for alternative and healthier options in the market.

  • Lamb Weston Sweet Potatoes Mini Tater Puffs
  • Lamb Weston Supreme Homestyle Mashed
  • Lamb Weston Sweet Potatoes Original Mashed
  • Lamb Weston Sweet Potatoes
  • Lamb Weston Sweet Potatoes CrissCut


Europe, Asia-Pacific, South America, North America, and Middle East and Africa

In October 2019, Lamb Weston Holdings, Inc. products earned the Master Chefs' Institute Seal of Excellence. The Master Chefs' Institute recently awarded 52 Lamb Weston products a Seal of Excellence rating across five product categories. The Master Chefs' Institute is a group of Certified Master Chefs committed to upholding the highest standards of culinary excellence through extensive and unbiased testing of food, drink, and equipment by a third party.



The sweet potatoes market continues to witness growth and innovation driven by key players such as McCain Foods Limited, J.R. Simplot Company, Conagra Brands, Inc., Nestlé, and Lamb Weston, Inc. While each company brings its own expertise and product offerings to the table, collectively, they contribute to expanding the availability and variety of sweet potato-based products in the global market. With a focus on convenience, taste, and health consciousness, these companies play a vital role in meeting consumer demand for nutritious and flavorful sweet potato options across various food categories. Their commitment to innovation underscores the ongoing evolution and sustainability of the sweet potato market.

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