Global Video Streaming Software Market: Increasing Usage of Videos in Business training is Augmenting the Market Growth

Global Video Streaming Software Market

Video streaming is a kind of a media streaming in which any data from a video file is offered to the users with the help of internet. They provide option to the user to see the video online on their mobiles or computer without downloading it. They usually work on a data streaming application where all these huge files are compressed and are delivered to the device in small lumps. These video usually needs a players which can send the video data to the display and audio data to the speakers. The server uses particular algorithms to condense the media file or data for network or Internet connection transmission. The size of the data stream usually depends upon network latency, file size and bandwidth speed.

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Some of the factors responsible for the growth of this market are as follow:

  • Surging grip of Video as a Service (VaaS) in enterprises: Video as a Service (VaaS) is the multi-party or point-to-point video conferencing capabilities across an IP network which is offered by managed service provider. Call production, multi- point high definition, white- glove concierge services and other are some of the functions offered by the VaaS.  Many organizations are transforming to VaaS to facilitate collaboration between employees and customer-facing services without worrying about the underlying networks and technologies of the conference participants. There are different VaaS are available in market and they are in demand because they provide high security, easy to use, interoperability, automatic updates, virtual meeting rooms and other
  • Excessive usage of videos in business training:  Today many organization and businesses are adopting these videos technology so they can provide training to their employees. Using videos is way more beneficial than providing the oral training because it helps the employees to deeply understand the motive and aims of the business. Visual representation creates good impact on the mind of the people and also helps them to memorize it for long duration. This is the factor due to which business are adopting video techniques for training as they are effective and easy to understand.

The global video streaming software market is segmented on the basis of solution as transcoding and processing, video management, video delivery and distribution, video analytics, video security, & others; service as professional services, & managed services; streaming type as live streaming, video on demand streaming, video streaming software agencies, and  direct travel suppliers; deployment type as cloud, on-premises and vertical as broadcasters, operators, and media, BFSI, education, healthcare, government, others.

Some of the launches and acquisitions in the market are as follow:

  • In June 2019, Twitch announced the acquisition of esports streaming software created by the social platform Bebo. This acquisition will help the company to launch their own team esports product called Twitch Rivals which will help the user to stream their gaming events
  • In September 2017, Vimeo announced the acquisition of Livestream and launch their live streaming product Vimeo Live. This new platform will help the user to archive, edit, and capture their live events. This will also help the company to launch their series, films and show on the platform

“According to Data Bridge Market Research, global video streaming software market is set to witness a healthy CAGR of 19.50% in the forecast period of 2019- 2026”

Few of the major competitors currently working in the global video streaming software market are Brightcove Inc., IBM Corporation, Kollective Technology, Inc., Ooyala, Inc., Panopto, Plantronics, Inc., Qumu Enterprise Video, Sonic Foundry, Vbrick, Wowza Media Systems, LLC, Vimeo, Inc., Muvi LLC, Plantronics, Inc., Apple Inc., Microsoft, Twitch Interactive, Inc., Southern Cross Media Group Limited, StudioCoast Pty Ltd., Telestream, LLC, Haivision among others.

Growing network bandwidth has increased the demand of the user to watch videos on different screen which is driving the market growth. Growing demand of videos in education sector for better understanding will also affect its demand.  There is integration of AI and video analytics for better understanding of the customer behavior which is also enhancing this market. These are some of the factors creating new opportunities for this market.