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U.S. Augmented Reality (AR) & Mixed Reality (MR) Market to 2032

Overview

The U.S. Augmented Reality (AR) & Mixed Reality (MR) Market is expected to reach a 680,706.05 USD Billion by 2032 and is projected to grow at a CAGR of 80.06% from 2025 to 2032.

Revenue, 2024 (USD Billion)
25,115.30
Forecast, 2032 (USD Billion)
680,706.05
CAGR, 2024 - 2032
80.06%
Report Coverage
U.S.

U.S. Augmented Reality (AR) & Mixed Reality (MR) Market 2018-2032 USD Billion

U.S. Augmented Reality (AR) & Mixed Reality (MR) Market, Key Findings (2025-2032)

Market Growth and Projections:

  • Market Size (2024): 25,115.30 USD Billion
  • Projected Market Size (2032): 680,706.05 USD Billion
  • CAGR (2025-2032): 80.06%

Key Findings of U.S. Augmented Reality (AR) & Mixed Reality (MR) Market

  • The U.S. Augmented Reality (AR) & Mixed Reality (MR) Market was valued at 25,115.30 USD Billion in 2024.
  • The U.S. Augmented Reality (AR) & Mixed Reality (MR) Market is likely to grow at a CAGR of 80.06% during the forecast period of 2024 to 2032.
  • In 2024, the Largest segment Cloud in Deployment Model Segment accounted for the largest share of the market with a revenue of 16,698.77 USD Billion
  • The fastest growing segment Media and Entertainment in End User Segment grew Fastest with a CAGR of 82.43% during the forecast period from 2024 to 2032.

U.S. Augmented Reality (AR) & Mixed Reality (MR) Market Scope

U.S. Augmented Reality (AR) & Mixed Reality (MR) Market Segmentation & Scope
Component
  • Services
  • Software
  • Hardware
Deployment Model
  • On Premise
  • Cloud
End User
  • Others
  • IT and Telecommunication
  • Energy
  • Banking
  • Education
  • Construction
  • Automotive
  • Aerospace and Defense
  • Healthcare
  • Travel and Tourism
  • Retail and E-Commerce
  • Games and Sports
  • Media and Entertainment
Device Type
  • Gesture-Tracking Devices
  • Projectors & Display Walls
  • Head Up Display
  • Head Mounted Display
Technology
  • Near Eye Based Technology
  • Monitor-Based Technology
  • Mobile Augmented Reality
Application
  • Navigation
  • Documentation
  • 3D Modeling
  • Marketing Collaboration
  • Visulizations
  • Enhaced 2-D and 3-D
  • Workflow Optimization

U.S. Augmented Reality (AR) & Mixed Reality (MR) Market Data Coverage Insights

Study Period 2024-2032
Base Year 2021
Unit Revenue in USD Billion
Market Value in 2024 25,115.30 USD Billion
Market Value in 2032 680,706.05 USD Billion
CAGR (2025-2032) 80.06%
Historic Data 2016-2023
Market Segments Covered Component,Deployment Model,End User,Device Type,Technology,Application

Regional Insights:

  • Leading Market (2024-2032): U.S., leading in terms of revenue 25,115.30 USD Billion in 2024
    • Key Country: U.S., leading in terms of revenue with value of 50,403.49 USD Billion in 2024.

Segments and Scope

  • U.S. Augmented Reality (AR) & Mixed Reality (MR) Market to 2032, By Component
    • Hardware is the largest segment in U.S. Augmented Reality (AR) & Mixed Reality (MR) Market to 2032 with a revenue of 13,137.81 USD Billion in the year 2024.
    • Software is the Fastest growing segment in U.S. Augmented Reality (AR) & Mixed Reality (MR) Market to 2032 with a Growth rate of 79.80 % in forecast period 2025-2032.
  • U.S. Augmented Reality (AR) & Mixed Reality (MR) Market to 2032, By Deployment Model
    • Cloud is the largest segment in U.S. Augmented Reality (AR) & Mixed Reality (MR) Market to 2032 with a revenue of 16,698.77 USD Billion in the year 2024.
    • Cloud is the Fastest growing segment in U.S. Augmented Reality (AR) & Mixed Reality (MR) Market to 2032 with a Growth rate of 81.99 % in forecast period 2025-2032.
  • U.S. Augmented Reality (AR) & Mixed Reality (MR) Market to 2032, By End User
    • Media and Entertainment is the largest segment in U.S. Augmented Reality (AR) & Mixed Reality (MR) Market to 2032 with a revenue of 4,677.44 USD Billion in the year 2024.
    • Media and Entertainment is the Fastest growing segment in U.S. Augmented Reality (AR) & Mixed Reality (MR) Market to 2032 with a Growth rate of 82.43 % in forecast period 2025-2032.
  • U.S. Augmented Reality (AR) & Mixed Reality (MR) Market to 2032, By Device Type
    • Head Mounted Display is the largest segment in U.S. Augmented Reality (AR) & Mixed Reality (MR) Market to 2032 with a revenue of 11,384.15 USD Billion in the year 2024.
    • Head Mounted Display is the Fastest growing segment in U.S. Augmented Reality (AR) & Mixed Reality (MR) Market to 2032 with a Growth rate of 81.36 % in forecast period 2025-2032.
  • U.S. Augmented Reality (AR) & Mixed Reality (MR) Market to 2032, By Technology
    • Mobile Augmented Reality is the largest segment in U.S. Augmented Reality (AR) & Mixed Reality (MR) Market to 2032 with a revenue of 13,712.87 USD Billion in the year 2024.
    • Mobile Augmented Reality is the Fastest growing segment in U.S. Augmented Reality (AR) & Mixed Reality (MR) Market to 2032 with a Growth rate of 81.89 % in forecast period 2025-2032.
  • U.S. Augmented Reality (AR) & Mixed Reality (MR) Market to 2032, By Application
    • Workflow Optimization is the largest segment in U.S. Augmented Reality (AR) & Mixed Reality (MR) Market to 2032 with a revenue of 5,311.23 USD Billion in the year 2024.
    • Workflow Optimization is the Fastest growing segment in U.S. Augmented Reality (AR) & Mixed Reality (MR) Market to 2032 with a Growth rate of 82.02 % in forecast period 2025-2032.

U.S. Augmented Reality (AR) & Mixed Reality (MR) Market Company Share Analysis

 
Company Name Company Share Analysis
Microsoft
Panasonic Corporation
Lenovo
PTC
SAMSUNG
U.S. Augmented Reality (AR) & Mixed Reality (MR) Market Company Share Analysis

U.S. Augmented Reality (AR) & Mixed Reality (MR) Market Geographical Sales Distribution, 2018-2032 USD Billion

U.S. Augmented Reality (AR) & Mixed Reality (MR) Market Geographical Sales Distribution, 2018-2032 USD Billion

U.S. Augmented Reality (AR) & Mixed Reality (MR) Market Company Profiling

U.S. Augmented Reality (AR) & Mixed Reality (MR) Market Company Profiling

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Frequently Asked Questions
The U.S. Augmented Reality (AR) & Mixed Reality (MR) Market is segmented based on Segmentation Component,Deployment Model,End User,Device Type,Technology,Application.
U.S. Augmented Reality (AR) & Mixed Reality (MR) Market was valued at USD 25,115.30(Revenue in USD Billion) in 2021.
U.S. Augmented Reality (AR) & Mixed Reality (MR) Market is projected to grow at a CAGR of 80.06% during the forecast period of 2024 to 2032.
The Cloud segment is expected to dominate the U.S. Augmented Reality (AR) & Mixed Reality (MR) Market, holding a largest market share of 16,698.77 USD Billion in 2024

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U.S. Augmented Reality (AR) & Mixed Reality (MR) Market Scope

U.S. Augmented Reality (AR) & Mixed Reality (MR) Market Segmentation & Scope
Component
  • Services
  • Software
  • Hardware
Deployment Model
  • On Premise
  • Cloud
End User
  • Others
  • IT and Telecommunication
  • Energy
  • Banking
  • Education
  • Construction
  • Automotive
  • Aerospace and Defense
  • Healthcare
  • Travel and Tourism
  • Retail and E-Commerce
  • Games and Sports
  • Media and Entertainment
Device Type
  • Gesture-Tracking Devices
  • Projectors & Display Walls
  • Head Up Display
  • Head Mounted Display
Technology
  • Near Eye Based Technology
  • Monitor-Based Technology
  • Mobile Augmented Reality
Application
  • Navigation
  • Documentation
  • 3D Modeling
  • Marketing Collaboration
  • Visulizations
  • Enhaced 2-D and 3-D
  • Workflow Optimization
Frequently Asked Questions
The U.S. Augmented Reality (AR) & Mixed Reality (MR) Market is segmented based on Segmentation Component,Deployment Model,End User,Device Type,Technology,Application.
U.S. Augmented Reality (AR) & Mixed Reality (MR) Market was valued at USD 25,115.30(Revenue in USD Billion) in 2021.
U.S. Augmented Reality (AR) & Mixed Reality (MR) Market is projected to grow at a CAGR of 80.06% during the forecast period of 2024 to 2032.
The estimated market value of the U.S. Augmented Reality (AR) & Mixed Reality (MR) Market for final year is USD 680,706.05 (USD Billion).

U.S. Augmented Reality (AR) & Mixed Reality (MR) Market Company Profiling

U.S. Augmented Reality (AR) & Mixed Reality (MR) Market Company Profiling
Frequently Asked Questions
The U.S. Augmented Reality (AR) & Mixed Reality (MR) Market is segmented based on Segmentation Component,Deployment Model,End User,Device Type,Technology,Application.
U.S. Augmented Reality (AR) & Mixed Reality (MR) Market was valued at USD 25,115.30(Revenue in USD Billion) in 2021.
U.S. Augmented Reality (AR) & Mixed Reality (MR) Market is projected to grow at a CAGR of 80.06% during the forecast period of 2024 to 2032.
The estimated market value of the U.S. Augmented Reality (AR) & Mixed Reality (MR) Market for final year is USD 680,706.05 (USD Billion).

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