Procter & Gamble, KCWW, and The Clorox Company Have Dominated the Asia-Pacific Surface Disinfectant Market in 2021

Asia-Pacific Surface Disinfectant Market is expected to grow with a CAGR of 7.7% in the forecast period of 2022 to 2029. The years considered for study are as mentioned below.

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Asia-Pacific surface disinfectant market is a highly consolidated market, which includes specific number of key players as well as local players. The market has witnessed increased strategic developments due to favourable market scenario.

The major players dealing in Asia-Pacific surface disinfectant market are introducing strong range of product portfolio. This helped companies to maximize the sales with enhanced product portfolio.

For instance,

  • In September 2021, Kimberly-Clark acquired Softex Indonesia, a leader in the fast-growing Indonesian personal care market. This will help in expanding presence In Southeast Asia.
  • In February 2020, P&G announced the launch of Microban 24, a new brand of antibacterial home sanitizing products that keep surfaces protected against bacteria for 24 hours when used as directed. Not only does Microban 24 kill 99.9% of bacteria on contact, but it also keeps working throughout the day. Microban 24 provides a protective shield that keeps killing bacteria for a full 24 hours, even when the surface is touched or contacted multiple times

Procter & Gamble is the dominating player in the market and the other player include The Clorox Company, Whiteley UPS Hygienes Pvt. Ltd., Pal Internationa, Adiwarna, Diversey Holdings Ltd., U.S. Steriles, PSK Pharma Pvt. Ltd., ECOLAB, 3M, STERIS, KCWW, Reckitt Benckiser Group PLC, Aarsha Chemicals Private Limited, Henkel AG & Co. KGaA, Contec Cleanroom Technology (Suzhou) Co., Ltd., B. Braun Melsungen AG, S.C. Johnson & Son Inc., and Lionser Medical Disinfectant (Hangzhou) Co., Ltd., among others.

Asia-Pacific Surface Disinfectant Market Procter & Gamble

Procter & Gamble headquartered in Ohio, U.S. as public ownership. The company is engaged in production and sales of various industries that are used in living rooms, kitchen as well as in different areas. The company have wide products such as degreasing, dish/pot/pan, disinfectants, floor care, hand hygiene, hard surface cleaning, laundry detergents, mechanical warewash system, odor elimination, paper, out of which focused product is disinfectants. The company has wide presence across the North America, South America, Asia-Pacific, Europe, Middle East and Africa. The company have subsidiaries which are The Gillette Company (U.S.), Procter and Gamble Hygiene and Health Care (India), Braun (Germany), Blendax (Germany), Procter & Gamble Pharmaceuticals-Germany GmbH (Germany) among others.

For instance,

  • In October 2021, Procter & Gamble announced Febreze’s newest fabric refresher, Febreze Fabric Antimicrobial, a multi-purpose fabric spray that kills 99.9% of bacteria3, eliminates odors and prevents the growth of mold and mildew on soft surfaces. A new survey from Febreze reveals that although 73% of Americans say they sanitize hard surfaces like their toilet regularly, about 1 in 4 admit they have never sanitized the soft surfaces in their homes, like their sofas or rugs. This has broadened the product portfolio and increased sales of the company.


KCWW is headquartered in Wisconsin, U.S. as public ownership and it was founded in 1872. The company is engaged into constantly innovating their products and their practices to serve and care for the ever-changing needs of the people at all stages. The company offers wide range of brands such as Kleenex, Scott, WypAll, Kimtech and KleenGuard out of which Kimtech is market focused product. The company has wide presence in Asia-Pacific, Europe, Middle East and Africa, South America, North America. The company have subsidiaries which are PT. Softex Indonesia (Indonesia); Kimberly-Clark Professional (U.S.); Kimberly-Clark Australia Pty Limited (Australia); Jackson Products, Inc. (U.S.); I-Flow Corporation (U.S.) and among others.

For instance,

  • In October 2021, KCWW partnered with UNICEF Indonesia to help thousands of girls to improve healthy and clean behaviour during menstruation. This campaign demonstrates the company’s commitment to improve the lives and opportunities of girls by giving access to safe and friendly hygiene facilities.

The Clorox Company

The Clorox Company is headquartered in California, U.S. as public ownership and it was founded in 1913. The company is engaged in manufacturing and commercializing of Cleaning & Home Care and Wellness products across the world. The company offers wide range of product categories such as cleaning, professional products & vitamins, minerals and supplements out of which cleaning and professional products is market focused category. The company has wide presence in Europe, North America, South America, Middle East and Africa, Asia-Pacific. The company have subsidiaries which are Burt's Bees, Inc. (U.S.); Glad (U.S.); Yuhanclorox, Ltd. (South Korea); Nature's Products, Inc. (U.S.) and Clorox Services Co (U.S.) amongst others.

For instance,

  • In September 2021, The Clorox Company bagged the 2021 Safer Choice Partner of the Year award winner for outstanding achievement in the manufacturing of products with ingredients that are safer for families, pets, workplaces, communities, and the environment. This is the company's fourth time receiving this award in the formulation/product manufacturing award category. This will help the company to build its good image in the market and boost product sales