Press Release

Nov, 07 2023

The Clorox Company, Ecolab and Rentokil Initial plc are Dominating in the Australia Surface Disinfectant Wipes Market in 2020

Australia surface disinfectant wipes market is expected to grow with the CAGR of 6.9% in the forecast period of 2021 to 2028. The years considered for study are as mentioned below.

Access Full Report @

Australia surface disinfectant wipes market is a highly fragmented market which includes number of key players as well as local players. The market has witnessed increased strategic developments owing to favourable market scenario.

The major players dealing in Australia surface disinfectant wipes market are introducing strong range of product portfolio. This helped companies to maximize the sales with enhanced product portfolio. For instance, in July 2020, Reckitt Benckiser Group plc has announced product approval received from EPA, products approved were Lysol Disinfectant Spray (EPA Reg No. 777-99) and Lysol Disinfectant Max Cover Mist (EPA Reg No. 777-127) which are useful against SARS-CoV-2. This approval marks efficacy of the products which in turn will benefit the company in terms of revenue and market share.

The Clorox Company is the dominating player in the Australia surface disinfectant wipes market. The other key players existing in the surface disinfectant wipes market includes Whiteley Corporation, Stryker, Applied Products Australia Pty Ltd, Ark Health Pty Ltd, Nuvik, Diversey, Inc, AFS Wipes, The Clorox Company, GOJO Industries, Inc., B. Braun Melsungen AG, Rentokil Initial plc, Reckitt Benckiser Group plc, KCWW, Rapid Group Co-Operative Ltd., AF International, Hygiene Systems Australasia Ltd. and Ecolab among others.

Australia Surface Disinfectant Wipes MarketThe Clorox Company:

The Clorox Company is headquartered in California, U.S. and was founded in 1913. The company is dedicated in development and manufacturing of professional goods for bleach and cleaning, home care and health supplements among others. The company operates in business segments such as health & wellness, household, international and lifestyle out of which health & wellness is the market focused segment. The company offers wide range of brands such as agua jane, ayudin, blessed herbs, brita, burt's bees, champion performance, chux, clorinda, clorox, clorox 2, clorox healthcare, clorox total 360, cloroxpro, dispatch, ever clean, formula 409, fresh step, glad and green works among more in which clorox, clorox healthcare and cloroxpro are the market focused brands.

For instance,

  • In August 2018, The Clorox Company announced donations to schools by donating USD 2,00,000 to help the teachers in maintaining infection less surfaces in the classrooms. This package provision by the company has increased its credibility and demand for its product in the market.

The company has wide global presence across North America, Europe, Middle East and Africa, Asia-Pacific and Latin America with its various subsidiaries such as Andover Properties, Inc. (U.S.), Brita Canada Corporation (Canada), CBee (Europe) Limited (U.K.), Clorox Africa (Proprietary) Ltd. (South Africa) and Clorox Argentina S.A. (Argentina) among others.


Ecolab is headquartered in Minnesota, U.S. and was founded in 1923. The company offers solutions and services related to water, hygiene and infection prevention to cater to various industry verticals as food & beverages, healthcare, hospitality and industrial. The company operates in various business segments such as global industrial, global institutional and global energy out of which global industrial is the market focused segment. The company offers various products under categories such as additives, boosters and finishers for CIP systems, agglomeration aids, all purpose cleaning, disposable disinfectant wipes, analytical services & analysis products, antibacterial hand soaps, anticaking additives, antimicrobial additives for process wash water, antimicrobial soaps for hospitals, automated washing for instrument reprocessing, bathroom cleaning, boiler condensate treatment, boiler water chemistry, cal hypo pool and spa products, chemical mechanical planarization, circulation cleaners for CIP and COP systems in cosmetic manufacturing, clean room chemistry, cleaning and disinfecting for compounding pharmacy, cleaning and sanitization, coagulants, coatings, coke oven additives, commercial carpet cleaning solutions, concentrated cleaners and disinfectants, conventional floor care, conveyor dish machines, cooler and ice filtration among others out of which all purpose cleaning, cleaning and sanitization, disinfectant wipes, klerwipe alcohol pouch and mop wipes for cleanrooms, klerwipe residue removal and cleaning pouch and mop wipes for cleanrooms are the market focused categories.

For instance,

  • In December 2020, Ecolab completed acquisition of vanBaerle Hygiene AG, a Switzerland based hygiene product manufacturer. This acquisition done by the company has increased its product portfolio leading to increased sales and demand for its products in the market.

The company has presence across the globe in North America, Europe, Middle East and Africa, Asia-Pacific and Latin America. In addition to it, the company also generates its revenue from the various subsidiary companies such as Champion Technologies de Argentina S.R.L. (Argentina), Nalco Holdings Australia PTY. LIMITED (Australia), Ecolab GmbH (Austria), Ecolab Production Belgium B.V.B.A. (Belgium) and Ecolab CDN 2 Co. (Canada) among others.

Rentokil Initial plc:

Rentokil Initial plc is headquartered in Surrey, U.K. The company offers various services in hygiene and control using superior monitoring technologies as well as educating the customers and staff. The company operates in various business segments such as pest control, hygiene, protect & enhance and disposed businesses out of which hygiene is the market focused segment. The company offers services under categories which are pest control, hygiene, protect & enhance, connect technology, operational expense and innovation out of which hygiene is the market focused category.

For instance,

  • In April 2020, Rentokil Initial plc was recognised for Innovation for Lumnia for its customised LED lighting due to superior energy savings. This has given recognition to company which will help them building a brand value and in turn generating high revenues.

The company has wide global presence across Americas, Asia-Pacific, Europe and Middle East and Africa and generates revenue from subsidiaries such as Initial BTB SA (Belgium), Rentokil Initial Pty Limited (Australia), Western Exterminator Co., Inc. (U.S.), Peter Cox Limited (U.K.) and Andex, Co. (Japan) among others.

Client Testimonials