TABLEAU SOFTWARE, LLC, A SALESFORCE COMPANY, SAP SE and SAS Institute Inc. are Dominating in the Global Sports Analytics Market in 2020

Global Sports Analytics Market is expected to grow with the CAGR of 38.1% in the forecast period of 2021 to 2028. The years considered for study are as mentioned below.

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Global sports analytics market is a highly consolidated market which includes specific number of key players as well as local players. The market has witnessed increased strategic developments owing to favourable market scenario.

The major players dealing in global sports analytics market are introducing various sports analytics solutions with AI and ML. This helped companies to enhance its sale with enhanced product portfolio. For instance, in September 2020, DataArt launched Octopus Video Platform for the video sharing and live streaming platform which is going to enhance the demand for sports matches. The company gained profit through the launch of the product by broadcasting various events.

TABLEAU SOFTWARE, LLC, A SALESFORCE COMPANY is the dominating player in global sports analytics market. The other key players existing in the sports analytics market includes IBM Corporation, Sportradar AG, St. Gallen, Switzerland, Synergy Sports, DataArt, SAP SE, Oracle, SAS Institute Inc., HCL Technologies Limited, GlobalStep, LLC, TruMedia Networks, Inc., ICEBERG Sports Analytics, Opta, Stats Perform, Experfy, Inc, Catapult Group International Ltd, orreco, Zebra Technologies Corp., Exasol and Qualitas Global among others.

Sports Analytics Market


TABLEAU SOFTWARE, LLC, A SALESFORCE COMPANY is headquartered in Washington, U.S. which was founded in 2003. The company is engaged in developing and providing analytics platform to transform the usage of data to solve problems. The company offers wide range of solutions under categories such as by industry, by department, by technology among which by industry is the market focused category.

For instance,

  • In June 2014, TABLEAU SOFTWARE, LLC, A SALESFORCE COMPANY announced the launch of business analytics software in India. Through this, the company delivered fast analytics and business intelligence through creation of visualizations, reports and dashboards. This has helped the company to enhance their presence in the Indian market.

The company has presence in Americas, Europe and Asia-Pacific.


SAP SE is headquartered in Walldorf, Germany and was founded in year 1972. The company is engaged in manufacturing and providing end-to-end enterprise application software, database, analytics, intelligent technologies and experience management. The company operates in various business segments such as applications, technology and services, intelligent spend group and qualtrics among which applications, technology and services is the market focussed segment. The company offers various products under categories such as ERP and finance, CRM and customer experience, network and spend management, supply chain management, HR and people engagement, business technology platform, application development and integration, database and data management, analytics and intelligent technologies among which CRM and customer experience is the market focused category.  

For instance,

  • In January 2019, SAP SE purchased Qualtrics International Inc. whose software gathers and analyses data to improve the offering of SAP SE in the customer relationship management market. The combination accelerates the latest XM category by integrating the expertise of Qualtrics with the operating data of SAP software to power the economy. The purchase is going to benefit the company by competing with companies such as Salesforce whose CRM technology directly integrates with B2B and retail e-commerce software.

The company has presence in Europe, Asia-Pacific, Americas and Middle East and Africa. In addition to it, the company also generates its revenue from the various subsidiary companies such as Qualtrics (U.S.), SAP Concur (U.S.), SuccessFactors (U.S.), SAP Ariba (U.S.), SAP Japan Co., Ltd. (Japan) among others.

SAS Institute Inc.:

SAS Institute Inc. is headquartered in North Carolina, U.S. which was incorporated in 1976. The company is engaged in developing and providing software and services to transform data into intelligence. The company has various solutions under categories which are by industry, by technology & topic, by product and by role in which by industry is the market focused category.

For instance,

  • In August 2020, SAS Institute Inc. ranked a leader in customer analytics technologies by a research firm named as The Forrester Wave. Under this, SAS gets the award for their Customer Intelligence 360 offering and SAS Viya platform. This has helped the company to better meet and identify and implement next-best experience scenarios for the customers.

The company has global presence in Europe, Americas, Asia-Pacific and Middle East and Africa.