Growing Demand from the Various End-User Industries Drive the Demand for Vitamin A Market

Vitamin A is used in a variety of industries, such as food and beverages, animal feed, personal care, pharmaceuticals, and nutraceuticals. Vitamin A is made up of unsaturated nutritious chemical compounds that both humans and animals require. Vitamins used in end-use industries include pre-formed vitamin A, pro vitamin A, and combined vitamin A.

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Data Bridge Market Research analyses that the vitamin A market is expected to grow at a CAGR of 4.5% in the forecast period of 2020 to 2027 and is expected to reach USD 1,071.6 million by 2027.

Growing health awareness as well as high prevalence of vitamin deficiency, is expected to drive the market

Globally, the number of people who are concerned about their health is increasing. Obesity, malnutrition, a weakened immune system, heart disease, and other health problems are also rising. Furthermore, vitamin deficiency is becoming more common as a result of irregular mealtimes, hectic lifestyles, and nutritional loss during food processing. People are focusing on getting enough vitamins into their bodies to boost their immunity as a result of these factors.

Report Scope and Market Segmentation

Segment Analysis:

Global vitamin A market is categorized into four notable segments which are based on the type, product category, form and application.

• On the basis of type, the global vitamin A market is segmented into pre-formed vitamin A, provitamin A and combine vitamin A.

In 2020, pre-formed vitamin A segment is dominating the vitamin A market

Pre-formed vitamin A segment is dominating the market with the market share of 56.35% as the majority of healthcare staffs as well as physicians are recommending pre-formed vitamin A during the treatment.

• On the basis of product category, the global vitamin A market is segmented into clean labeled ingredient and conventional. In 2020, clean labeled ingredient segment is dominating the market with the market share of 83.96% since it is cost effective, easily accessible and primarily recommended by doctors for vitamin A deficiency diseases.
• On the basis of form, the global vitamin A market is segmented into powder and liquid.

In 2020, the powder segment is dominating the vitamin A market

The powder segment is dominating the market with the market share of 65.30% because powdered vitamin A product is highly stable as comparable to liquid vitamin A. Moreover, powdered vitamin A products are secure for transportation as well as convenient to carry as compared to the liquid vitamin A products.

• On the basis of application, the global vitamin A market is segmented into pharmaceuticals, food products, animal feed, personal care & cosmetics, dietary supplements, beverages and others. In 2020, pharmaceuticals segment is dominating the market with the market share of 32.81% because of growing prevalence of rhodopsin, photoreceptor pigment, growing government activities and initiative programs acting as another driving factor for the vitamin A market growth.

Major Players

Data Bridge Market Research recognizes the following companies as the major vitamin A market players in vitamin A market are DSM (Netherlands), BASF SE (Germany), Lonza Group (Switzerland), Glanbia Plc (Ireland), ADM (U.S.), Farbest Brands (US), SternVitamin GmbH & Co. KG (Germany), Adisseo (France), BTSA Biotechnologias Aplicadas S.L. (Spain) and Rabar Pty Ltd (Australia) Zagro (Singapore), Wright Enrichment Inc. (U.S.), Adisseo (China), Showa Denko K.K. (Japan), Farbest Brands (U.S.), Jubilant Life Sciences Ltd. (India), Vertellus Holdings LLC (U.S.)

Market Development

• In February 2020, DSM, a leading company, decided to invest in a high-tech, fully automated vitamin A packing line, which will be used to provide customers with improved traceability, reliability, and quality.
• In March 2020, Prinova Group LLC announced that it has been acquired by Nagase & Co. Ltd. This acquisition has helped to escalate the company's geographic presence. Moreover, it is predicted that this acquisition will improve the company's position in Japanese market.
• In February 2018, Lonza partnered with prolog ventures to launch VC fund to invest in consumer health and wellness start-ups. This strategy contributed support to consumer-health companies in North America. Moreover, this has helped to escalate the company's presence in North America.

Regional Analysis

Geographically, the countries covered in the vitamin A market report are U.S., Canada, Mexico in North America, Germany, Sweden, Poland, Denmark, Italy, U.K., France, Spain, Netherland, Belgium, Switzerland, Turkey, Russia, Rest of Europe in Europe, Japan, China, India, South Korea, New Zealand, Vietnam, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in Asia-Pacific (APAC), Brazil, Argentina, Rest of South America as a part of South America, UAE, Saudi Arabia, Oman, Qatar, Kuwait, South Africa, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA)

As per Data Bridge Market Research analysis:

North America is the dominant region in vitamin A market during the forecast period 2020 - 2027

In 2019, North America dominated the vitamin A market due to a large share of the U.S. market due to increased consumption of vitamin A in powder form. Since powder form has a longer shelf life than liquid form.

Asia-Pacific is estimated to be the fastest-growing region in vitamin A market the forecast period 2020 - 2027

Asia-Pacific is expected to grow during the forecast period due to its large population, which is more interested in consuming a high amount of natural vitamin supplements.

COVID-19 Impact Analysis

The World Health Organization (WHO) advises the global population to consume immunity-boosting foods as well as vitamins, minerals, proteins, dietary fiber, and antioxidants, which the human body requires to fight the outbreak. As a result, the population's consumption of vitamin supplements increases, driving up demand for the vitamins market. In this COVID situation, vitamin A is in high demand and is expected to grow in the coming years. The COVID-19 outbreak has had a significant impact on people's lives around the world. As cases grow, strict government regulations such as lockdowns, shutting down industries and business sectors, and others are being implemented in almost every country. To combat this pandemic, it is critical to boost immunity.

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