Global Vitamin A Market is expected to grow with the CAGR of 4.5% in the forecast period of 2020 to 2027. The years considered for study are as mentioned below.

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Global vitamin A market is a highly consolidated market, which includes specific number of key players. The market has witnessed increased strategic developments owing to favourable market scenario.

The major players dealing in global vitamin A market are introducing strong range of products provider along with launching new products and adopting strategic initiative such as acquisition, agreement, business expansion, award and recognition into the market. This helped companies to maximize the sales with enhanced product portfolio.

For instance:

• In October 2020, Lonza expanded its capsule manufacturing capacity. The primary purpose of this expansion is to accomplish the market demands. Company expands capsule manufacturing capacity by 30 billion capsules annually. It is predicted that this expansion anticipated escalating the company revenue in the forecasted year.

BASF is the dominating player in global vitamin A market. The other key players existing in the market are Biothrive Sciences, Divi's Nutraceuticals (A Subsidiary Of Divi’s Laboratories Ltd.), Prinova Group Llc., BASF, Zhejiang Nhu Company Ltd., DSM, Farbest Brands, Adisseo, B.M.P Medicine And Pharmaceuticals GmBH, Provitas, Cellmark Chemicals, Captek Softgel International Inc., Guangzhou Zio Chemical Co.,Ltd., Kirkman, Bluebonnet Nutrition Corporation, Whatson Inc., LONZA, Atlantic Essential Products and Parkacre among others.

BASF

BASF headquartered in Ludwigshafen, Germany. The company was founded in the year 1865. The company focuses on manufacturing and distribution of chemical based products along with production of nutrition and pharmaceutical products. The company has business segments including Chemicals, Material, Industrial Solutions, Surface Technologies, Nutrition & Care, Agricultural Solutions and Others, in these Nutrition & Care is the market focused segment. The company has wide product categories such as Agriculture, Chemicals, Automotive & Transportation, Construction, Electronics & Electric, Energy & Resources, Furniture & Wood, Home Care and I&I Cleaning, Nutrition, Packaging & Print, Paints & Coatings, Personal Care & Hygiene, Pharmaceuticals, Plastics & Rubber, Pulp & Paper, Leather, Footwear & Textile in which Nutrition, Personal Care & Hygiene is the market focused category.

For instance,

• In July 2018, as force majeure is lifted by BASF SE for key vitamin A and E products for its animal nutrition business. This has helped in increasing the sales of the vitamin A products which would in turn help in the growth of the market

The company has wide presence across Americas, Europe, Asia-Pacific, Middle East and Africa. The company also has various subsidiary companies such as BASF Agricultural Solutions GmbH (Ludwigshafen), BASF Color Solutions Germany GmbH (Cologne), BASF Leuna GmbH (Leuna), BASF New Business GmbH (Ludwigshafen) and CerTho Produktions GmbH (Unna) among others.

ZHEJIANG NHU CO., LTD.

Zhejiang NHU Co., Ltd. founded in the year 1999. The company adheres to the mission of "innovating fine chemicals and improving quality of life", focuses on the fine chemicals, holds on to the concept of innovation-driven development and growth in market competition. The company has wide product categories which are Nutrition, Flavor & Fragrance, New Polymer Materials, and API in which Nutrition is the market focused categories. The company has presence across China, and Europe.

LONZA

LONZA founded in 1897, headquartered in Basel, Switzerland. Lonza is a leading global provider of integrated healthcare solutions. It focusses on enabling treatments that prevent illness, support healthier lifestyles and create a healthy environment. It optimizes scientific innovation and manufacturing technology to enable our customers to serve their patients and consumers. The company operates its business through business segments which are Pharma Biotech & Nutrition, Specialty Ingredients, Microbial Control Solutions, Specialty Chemicals Solutions in which Pharma Biotech & Nutrition is the market focused segment. The company has various product categories that are Pharma & Biotech, Capsules & Health Ingredients, Microbial Control Solutions, Specialty Chemical Services in which Capsules & Health Ingredients is the market focused category.

• In October 2020, Lonza Expands Its Capsule Manufacturing Capacity. The primary purpose of this expansion is to accomplish the market demands. Company expands capsule manufacturing capacity by 30 billion capsules annually. It is predicted that this expansion anticipated escalating the company revenue in the forecasted year.

The company has presence in North America, Latin America, Europe, Asia Pacific and Others. The company has also various subsidiaries that are Arch Quimica, S.A. de C.V. (Mexico, MX), Lonza Bioproducts AG (Basel), Lonza Licences AG (Basel), Lonza Finance International NV (Bornem) and others.