The MENA tahini market is a dynamic and growing sector within the food industry. It is widely used in various Mediterranean and Middle Eastern dishes, such as hummus, baba ganoush, and salad dressings, and is also a key ingredient in many vegetarian and vegan recipes. Tahini, a creamy paste made from ground sesame seeds, has gained popularity in cuisine due to its versatility and health benefits. As a result, the MENA tahini market is poised for continued growth, appealing to a diverse range of consumers seeking both taste and health benefits in their food choices.
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Data Bridge Market Research analyses that the MENA Tahini Market was USD 914.24 million in 2021 and is expected to reach USD 1,320.18 million by 2029, at a CAGR of 4.7% during the forecast period of 2022 to 2029. The surge in plant-based diets, particularly among vegetarians and vegans, has boosted Tahini's demand. As a versatile and plant-based protein and healthy fat source, Tahini has become popular in various dishes, aligning with the dietary preferences of health-conscious consumers and driving its increasing market demand.
Key Findings of the Study
Growing popularity of ethnic Arabic flavors and delicacies is expected to drive the market's growth rate
The surging demand for authentic Arabic and Mediterranean flavors, notably tahini, in MENA is propelled by the continent's increasing multiculturalism. Embracing diverse food cultures, MENA is drawn to sesame-based products, influencing food brands and restaurants to incorporate these flavors creatively. The mainstream adoption of ethnic foods aligns with the rising interest in vegan options, contributing to the market's expansion. Globalization, evolving lifestyles, health consciousness, and sustainability concerns fuel this growth, particularly in the flexible packaging sector, thereby driving the demand for tahini in the MENA market.
Report Scope and Market Segmentation
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Report Metric
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Details
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Forecast Period
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2022 to 2029
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Base Year
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2021
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Historic Years
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2020 (Customizable to 2014-2019)
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Quantitative Units
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Revenue in USD Million, Volumes in Units, Pricing in USD
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Segments Covered
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Product Type (Paste/Pure Tahini, Seasoned Tahini, Others), Source Type (Hulled, Dehulled), Nature (Conventional/Inorganic, Organic), Colour (White, Black), Packaging Type (Bottles, Tubs, Sachets, Jars, Tins, Drum/Bucket, Others), End User (Domestic/Household, Food Service Sector, Food Industry)
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Countries Covered
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North Africa, Saudi Arabia, South Africa, U.A.E, Kuwait, Oman, Qatar, and Rest of Middle East and Africa
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Market Players Covered
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Al Wadi Al Akhdar (Lebanon), Halwani Bros. (Saudi Arabia), Kevala Inc (U.S.), SESAJAL S.S. de C.V. (Mexico), Prince Tahina Ltd. (Israel), Dipasa (U.S.), El Rashidi El Mizan (Egypt), Carwari International Pty Ltd. (Australia), Mounir Bissat (Lebanon), Haitoglou Family Foods (Greece), Sunshine Foods (U.S.), Ghandour Sons S.A.L (Lebanon)
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Data Points Covered in the Report
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In addition to the insights on market scenarios such as market value, growth rate, segmentation, geographical coverage, and major players, the market reports curated by the Data Bridge Market Research also include in-depth expert analysis, geographically represented company-wise production and capacity, network layouts of distributors and partners, detailed and updated price trend analysis and deficit analysis of supply chain and demand.
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Segment Analysis:
The MENA tahini market is segmented on the basis of product type, source type, nature, colour, packaging type, and end user.
- On the basis of product type, the MENA tahini market is segmented into paste/pure tahini, seasoned tahini, and others
- On the basis of source type, the MENA tahini market is segmented into hulled, dehulled
- On the basis of nature, the MENA tahini market is segmented into conventional/inorganic, and organic
- On the basis of colour, the MENA tahini market is segmented into white, and black
- On the basis of packaging type, the MENA tahini market is segmented into bottles, tubs, sachets, jars, tins, drum/bucket, and others
- On the basis of end user, the MENA tahini market is segmented into domestic/household, food service sector, and food industry
Major Players
Data Bridge Market Research recognizes the following companies as the major MENA tahini market players in MENA tahini market are Dipasa (U.S.), El Rashidi El Mizan (Egypt), Carwari International Pty Ltd. (Australia), Mounir Bissat (Lebanon), Haitoglou Family Foods (Greece), Sunshine Foods (U.S.), Ghandour Sons S.A.L (Lebanon)
Market Developments
- In 2021, Meridian Foods Limited launched"The Deforesters Arms" to raise deforestation awareness. This unique event was led by their orangutan ambassador, Pongo, and showcased their palm oil-free product range. By promoting the advantages of palm oil-free products, the company aimed to connect with environmentally conscious consumers and underscore its commitment to sustainability initiatives. This initiative reflects their dedication to combating deforestation and aligning with eco-conscious consumer values
- In 2021, Soom Foods launched a culinary masterpiece with their New Dark Chocolate Sea Salt Tahini. This delectable creation combines the creaminess of sesame tahini with the richness of premium cocoa powder, creating a harmonious blend that tantalizes the taste buds. Elevate your culinary experience with this innovative fusion of flavors from Soom Foods
- In 2021, Zeinas revolutionized culinary convenience by launching Tahini in user-friendly squeeze bottles. This innovation caters to consumers keen on effortlessly incorporating the rich flavors of Tahini into their Middle Eastern cuisines. Now, enjoying the authentic taste and creamy texture of Tahini has become more accessible and convenient than ever before
- In 2021, med cuisine's sweet sesame butter tahini sauce received prestigious recognition, earning 3 stars at the Great Taste Awards 2021, a globally respected food and drink accreditation program. Winning in the 'other sweet sauces inc. brand butter maple syrup' category, this accolade has elevated the product's reputation and boosted brand awareness for Med Cuisine. As a result, the company has experienced increased sales opportunities, showcasing the quality and excellence of its creamy Humera sesame sauce with delightful vanilla accents
- In 2020, Tahini Royal achieved a significant milestone by obtaining a food safety audit certificate from SALSA, a renowned and stringent certification scheme tailored for food producers and suppliers. This certificate signifies that Tahini Royal has proven to auditors that they can consistently produce and supply food products that meet all safety and legal requirements and are dedicated to upholding the standards outlined in the SALSA standard. This certification underscores their commitment to maintaining high-quality standards in the production of tahini
- In 2020, Prince Tahina Ltd. played an active role in the World Sesame Convention held in Jordan, with their Chief Financial Officer, Mr. Yaniv Tal, serving as a keynote speaker. This participation provided valuable insights into the latest industry trends in the tahini market. It empowered the company with essential knowledge to strategize and fuel its growth, aligning its business with emerging trends and opportunities within the tahini industry
For more detailed information about the MENA tahini market report, click here – https://www.databridgemarketresearch.com/reports/mena-tahini-market
