ADOBE, Open Text Corporation, and Box, Inc. are expected to Dominate the U.S. Content Services Platforms Market in 2020

U.S. Content Services Platforms Market is expected to grow with the CAGR of 23.6% in the forecast period of 2021 to 2028. The years considered for study are as mentioned below.

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Content Services Platforms (CSP) is a combined/integrated platform that provides content-focused services, repositories, APIs, solutions, and business processing tools to support digital business/organizations. Typical CSP systems are used for document management, back-office processes, business process applications, records management among others. A CSP system has its own repository, where it collects and stores all the information and content. CSP solutions have its own interfaces, such as web, desktop, and mobile applications, which help users use their content services.

Growing adoption of Social, Mobile, Analytics, and Cloud (SMAC) technologies for content management, document management, case management, and web content management are expected to drive the growth of the U.S. content services platforms market. Moreover, rapid digital transformation coupled with increasing product launches by key players in the country is expected to further boost the market growth. However, growing concerns regarding data security are restraining the growth of the market. In addition, high maintenance of CSP systems is another restraining factor for the market. On the other hand, rise in demand for CSP solutions in the BFSI industry is an opportunity for the market. Whereas, lack of skilled professionals required to handle the CSP systems is a major challenge factor for the market growth.

Major players dealing in U.S. content services platforms market are introducing a wide range of products. This helps companies maximize their sales with enhanced product portfolio.

For instance,

• In April 2021, Box launched a set of security feature products in its Content Cloud platform. The key feature of this platform was enhanced auto-classification functionality, which improved its existing content and improveex its handling capabilities for smart access controls. This was done in order to strengthen the cloud content management platform.
• In February 2021, Open Text Corporation launched Bright Cloud Service Intelligence solution. The key feature of this solution is Cloud Service Intelligence, enabling Cloud Access Security Brokers (CASB) and other provide security and technology for various industries such as financial, insurance, IT industries and others. This solution used AI and ML based technologies to enhance the efficiency of the information management solution and offer a unique solution for the consumer.

ADOBE

ADOBE is headquartered in California, U.S. The company is engaged in designing computer software for applications, such as content & document management software solutions and services for consumer. The product categories of the company include data insights & audiences, experience management platform, content management, and B2B marketing out of which content management is market focused category.

• In February 2021, ADOBE launched a new solution for content management system. The key feature of this solution was it capability of headless content management system. Moreover, it also had a new update feature for commerce integration framework (CIF). This solution helped to strengthen the content management system by offering unique and quality solutions for the customers.

The company has presence in North America, South America, Europe, Asia-Pacific, and Middle East & Africa. In addition to it, the company also generates its revenue from the various subsidiary companies such as Fotolia (U.S.), Marketo (U.S.), Mixamo (U.S.), Workfront (U.S.), Scene 7 (U.S.) and others.

Open Text Corporation

Open Text Corporation is headquartered in Ontario, Canada and was established in 1991. The company is engaged in offering enterprise information management software to its customers. Some of the product & solution categories provided by the company include information management, product & solution suites, open text cloud, developers, partners & alliances, and cloud edition services. The market focused categories are information management and product & solutions suites.

• In July 2019, Open Text Corporation partnered with Google Cloud for services and product integration. This partnership provided integration of multi-cloud and hybrid-cloud offering to enhance information management services for customers; introducing artificial intelligence and machine learning services and enhancing capabilities for financial services, media and entertainment, healthcare and public sector. This partnership will help both the companies strengthen their solutions and services portfolio.

The company has presence in North America, Asia-Pacific, Europe, South America, and Middle East & Africa. In addition to it, the company also generates its revenue from the various subsidiary companies such as Open Text Pty Limited (Australia), Webroot pty Limited (Australia) and and others.

Box, Inc.

Box, Inc. is headquartered in California, U.S. and was founded in 2005. The company is engaged in providing content management software solutions and services for consumer across the globe. Some of the product categories include security & compliance, collaboration, workflow, E-signature, integrations, developer tools & APIs, IT administration, and controls out of which security & compliance, collaboration, and workflow are market focused product categories.

• In July 2018, Box, Inc. acquired Butter.ai. This acquisition strengthened its cloud based content management segment and helped Box to expand its market and customer base.

The company has global presence in North America, Europe, and Asia Pacific. In addition, It also generates revenue through various subsidiaries such as Tervela (U.S.), Box.com (U.K.), Clariso Inc. (U.S.), Butter AI Corporation (U.S.), Increo Solutions Inc. (U.S.), and others.