The private label food and beverages market refers to products manufactured by one company but sold under another brand, allowing retailers to create their own exclusive offerings. This business model empowers retailers to establish a unique identity and control the entire product development process, from packaging to pricing. Private-label products are often considered high-quality alternatives to national brands, offering consumers value and differentiation. Retailers collaborate with manufacturers to customize products according to consumer preferences and market trends, fostering brand loyalty.
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Data Bridge Market Research analyses that the U.S. Private Label Food and Beverages Market, which was USD 94,010.78 million in 2021, is expected to reach USD 1,43,186.66 million by 2029 and is expected to undergo a CAGR of 5.4% in the forecast period of 2022 to 2029. The proliferation of supermarkets is a key driver for the private label food and beverages market, providing a broad retail platform for retailers to showcase and promote their exclusive products.
Key Findings of the Study
Growing demand for convenience products is expected to drive the market's growth rate
The escalating demand for convenience products is a pivotal driver propelling the growth of the private label food and beverages market. As consumers increasingly prioritize time-saving solutions, retailers strategically leverage private labels to offer a diverse range of convenient and ready-to-use options. With an emphasis on quick and hassle-free consumption, private label brands cater to evolving consumer lifestyles, capturing market share by meeting the rising demand for convenient, yet high-quality, food and beverage choices.
Report Scope and Market Segmentation
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Report Metric
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Details
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Forecast Period
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2022 to 2029
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Base Year
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2021
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Historic Years
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2020 (Customizable to 2014-2019)
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Quantitative Units
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Revenue in USD Million, Volumes in Units, Pricing in USD
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Segments Covered
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Category (Inorganic and Organic), Product (Private Label Food and Private Label Beverages), Distribution Channel (Store-based retailing and Non-Store Based Retailing),
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Market Players Covered
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The Kroger Co. (U.S.), Walmart (U.S.), Costco Wholesale Corporation (U.S.), Albertsons Companies (U.S.), Target Brands, Inc. (U.S.), Amazon.com, Inc. (U.S.) among others
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Data Points Covered in the Report
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In addition to the insights on market scenarios such as market value, growth rate, segmentation, geographical coverage, and major players, the market reports curated by the Data Bridge Market Research also include in-depth expert analysis, geographically represented company-wise production and capacity, network layouts of distributors and partners, detailed and updated price trend analysis and deficit analysis of supply chain and demand.
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Segment Analysis:
The U.S. private label food and beverages market is segmented on the basis of category, product and distribution channel.
- On the basis of category, the U.S. private label food and beverages market is segmented into inorganic and organic
- On the basis of product, the U.S. private label food and beverages market is segmented into private label food and private label beverages
- On the basis of distribution channel, the U.S. private label food and beverages market is segmented into store-based retailing and non-store based retailing
Major Players
Data Bridge Market Research recognizes the following companies as the major U.S. private label food and beverages market players in U.S. private label food and beverages market are The Kroger Co. (U.S.), Walmart (U.S.), Costco Wholesale Corporation (U.S.), Albertsons Companies (U.S.), Target Brands, Inc. (U.S.), Amazon.com, Inc. (U.S.)
Market Developments
- In August 2022, Danone completed the acquisition of Happy Family, a prominent organic food producer known for its diverse range of organic products, particularly in the baby and baby food category. The acquisition involved Danone acquiring a controlling stake of 92% in Happy Family, aligning with Danone's strategic efforts to expand its presence in the organic and baby food sectors
- In June 2021, DSM, a Dutch multinational health and nutrition company, expanded its yogurt culture portfolio with DelvoFresh YS-042. This enhancement empowers manufacturers to meet clean label demands, allowing the creation of yogurt products that prioritize transparency and quality. Consumers can now eat products that excel in both health and taste without compromising on ingredient integrity
- In April 2021, Amazon.com, Inc. launched 'Aplenty,' a new private label for food products. This strategic move aimed to diversify and enhance Amazon's presence in the private label food segment, broadening its product portfolio. The launch showcased Amazon's commitment to catering to diverse consumer preferences and strengthening its position in the competitive retail landscape
- In October 2020, Kroger strategically expanded its private label food and beverages portfolio with over 50 new additions to the Simple Truth Plant Based collection. Featuring affordable non-dairy cheeses, oat milk ice cream, and Emerge fresh chicken-less patties, this initiative responds to consumer demand for plant-based options and strengthens Kroger's position by broadening its exclusive product offerings
For more detailed information about the U.S. private label food and beverages market report, click here – https://www.databridgemarketresearch.com/reports/us-private-label-food-and-beverages-market
