U.S. Private Label Food and Beverages Market is expected to grow with a CAGR of 5.4% in the forecast period of 2022 to 2029. The years considered for the study as mentioned below.

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U.S. private label food and beverages market is a fragmented market, which includes a significant presence of a number of players. The market has witnessed increased strategic developments owing to favorable market scenarios.

The major players dealing in U.S. private label food and beverages market are introducing a wide range of products provided along with adopting strategic initiatives such as publications, acquisitions, business expansions, and awards and recognitions into the market. This helped companies to maximize sales with an enhanced product portfolio.

For instance,

• In October 2020, Kroger expanded its exclusive Simple Truth Plant Based collection, unveiling more than 50 new, fresh and flavorful plant-based foods at affordable prices, including non-dairy cheeses, and oat milk ice cream and Emerge fresh chicken-less patties and grinds.  The launch of products will help the company to expand its product portfolio in private label food and beverages.

The Kroger Co., is the dominating player in the U.S. private label food and beverages market. The other key players existing in the market are Walmart, Costco, Albertsons Companies, Target Brands, Inc., Amazon.com, Inc, amongst others.

The Kroger Co.

The Kroger Co. was founded in 1883 and is headquartered in Ohio, U.S. The company focuses operation of supermarkets and multi-department stores throughout the U.S., and engaged in developing private label products. The company product categories includes Simple Truth, Private Selection, kroger Brand, Home Chef, Murray’s Cheese, Bloom Haus, and Comforts.

The company has a wide presence across North America. Its subsidiaries are Ralphs (U.S.), Fred Meyer (U.S.), Kong Soopers (U.S.), Pick ‘n Save (U.S.), Food 4 Less (U.S.), QFC (U.S.), and amongst others.

• In October 2020, Kroger expanded its exclusive Simple Truth Plant Based collection, unveiling more than 50 new, fresh and flavorful plant-based foods at affordable prices, including non-dairy cheeses and oat milk ice cream and Emerge fresh chicken-less patties and grinds. The launch of products will help the company to expand its product portfolio in private label food and beverages.

Walmart

Walmart was founded in 1962 and has it’s headquartered in Arkansas, U.S. The company focuses on its operations through a chain of hypermarkets, discount department stores, and grocery stores. Business segments of Walmart includes Walmart U.S., Walmart International, and Sam’s Club. The company has wide presence across North America, South America, Europe, Asia-Pacific, Middle East and Africa. Its subsidiaries are Walmart Canada (Canada), Líder (Chile), Vudu (U.S.), e-mart (South Korea), Bonobos (U.S.), Walmart de México y Centroamérica (Mexico)and amongst others.

Costco Wholesale Corporation

Costco Wholesale Corporation was founded in 1976 and has its headquarters in Washington, U.S. The company focuses on retailing with warehouse club operations globally through various business categories such as home appliances, grocery, and others. Its business segments are Food and Sundries, Non-Foods, Fresh Food, Warehouse Ancillary, and Other Businesses. The company has wide presence across North America, South America, Europe, Asia-Pacific, Middle East and Africa. Its subsidiaries are Costco Wholesale Canada (Canada), Costco Wholesale Australia Pty Limited (Australia), Costco Wholesale United Kingdom Ltd (U.K.), Costco de México, S.A. de C.V. (Mexico), and Costco Wholesale Korea (Korea), amongst others.